How long do billboard leases run? Can they be purchased on a month-by-month basis or do you typically have to purchase a minimum amount of time?
Thanks for the question. Billboard leases can vary in length quite significantly depending on the market, the material, and the provider. Many companies that own traditional vinyl billboards prefer to sign leases that last for years. However, some companies like Lamar will rent for just a few weeks to a few months. With digital billboards now becoming popular, billboard companies can put ads in circulation for just a few days.
If you check with specific providers, you’ll likely discover that the longer you occupy a billboard, the better your per-day rate will be. However, if you have flash sales or other short-term advertising needs, try contacting a digital marketing company that occupies billboards you see around town. They can give you more specific pricing information and help build an advertising program that works for you.
If you haven’t seen our article yet on Billboard advertising, be sure to check that out for more information. You can read it here: https://fitsmallbusiness.com/how-much-does-billboard-advertising-cost/