Marketing Advice: Press Release
I have a couple questions about creating press releases…
1. What is the best way to email a press release? Personalized email body with dropbox link? PR in email body and attached(pdf or doc)?
2. What is the standard length of a press release? 400 words?
3. How far in advance should you send an event based Press release via email? (2 weeks? 1 month?)
4. Would a link to a promotional video be of interest to be used for online purposes?
5. When sending a Press release, who is the best person to send it to?
Editor@_, PR@_, JohnSmith@_
6. What should be included in the email subject? Tagline/headline as is?
I really appreciate any insight! Thank you so much!
Thank you for your questions. We have several great articles to assist you in writing a press release. Click on any of the articles below.