Tagged: product pricing
- October 25, 2018 at 2:30 pm #264131
Is secured by spider wrap together under one price is the consumer entitled to both items for the one price byways of weights and measures law for example two small TVs spider wrapped together on the Shelf under one priceOctober 25, 2018 at 2:36 pm #271824
If your product is presented on the shelf bundled in any way, your customers will assume that pricing or labeling applies to the bundled set. Even if you state “each,” “per unit,” or use other language to try to communicate that pricing applies to individual units within a bundle, you’re playing a losing game.
Now, in most situations, you’re not beholden to sell two bundled items for the price of a single unit if your labeling states “per item or unit,” however, your customers will be unhappy and you’ll likely lose sales. Best solution — shelve items the way they’re priced and sold to eliminate ANY confusion.
Hope this helps, good luck.