New Business Start Up
Can you please help me for the order of starting a new business? I wasn’t able to locate any information. Do you start with obtaining name, getting LLC (or such), then registering with domain, email etc.. Or could you point my in the right direction where to find the information. Thanks so much in advance for the help. Pat
I would choose a name with a matching web domain that is short and memorable. Don’t use a name or domain that is too similar to something else out there that has a great search engine ranking or it will be hard for you to compete, assuming you will be in the type of business with a strong digital presence (highly recommended for most businesses).
You will also want to check available business names with the secretary of state and the IRS. Probably best to narrow it down to several business names to save you some footwork and back-tracking.
I have helped many people start their businesses. First order of business is the name.
What do you want to name it?
Check at all levels for “name availability”. All levels include: City, State, and Federal.
Decide whether you would like to be Sole Proprietor, LLC, CCorp, SCorp, or LP (If you have a partner).
Once that is done and you are good, now check the domain availability. There are many ways to do this but I prefer Google Domains.
Once that is done, if you name is available, purchase.
Next, get GSuite for business email which is so very simple to put everything together (domains, emails, websites, analytics, etc.)
I always like to setup my mail and sites first so once I file at state and federal level after having done due diligence, I won’t have to go back and add a new email, etc…
This is a short beginning of how to start.
Before selecting an LLC or S Corp or whatever designation, I would lay out your business plan and know what your long term goals are. Do you need investors? Do you plan to go public one day? Or is this a small solo business that only works with a few clients? Depending on the structure of your business should help you determine how to best file. Also may want to consult with an attorney, even for 1 hour to get another opinion.
Square Space is a great resource for hosting and building your own website. And OneAndOne.com is a great place to purchase and register a domain.
As a new business, after you’ve taking the advice above regarding LLCs, be sure to spend time on your online presence, but you shouldn’t need to hire an SEO marketer. Just keep it simple and focus on a few key things. You’ll have success with SEO if you target your keywords on your website and have active content. Some tips, try to create a blog on your website so that you can constantly have new content on their site, which Google loves. You can then link this content with your social media accounts. Be sure to have your keywords in your H1 and H2 headings, and first paragraph. Lastly, try to target an even more local area than a city, since most people are looking for a certain area within the city. Maybe use a certain neighborhood or suburb as your keyword.
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