Press releases: attached or embedded?
I’m wondering whether press releases are generally embedded as the body of an email, attached, or both?
I wouldn’t have them in the email as a complete press release.
A graphic hyperlink to take the viewer to a separate place would be better and tends to be the normal practice for newsletters. Some times with a little extract from the press release.
This reduces the overhead on the mail server and only places a cost on the hosting server with the content for those that are interested in reading the release.
Note this should also give you a better understanding of who is reading the releases from data related to the link clicks.