re: private label branding
I recently found your site and really loved the article by Krista Fabregas on ‘how to sell private label cosmetics’. it was quite insightful. I’m planning to launch a lip brand with my startup company and i found the information very useful. I am bit confused about how to plan a selling strategy that will help launch the lip brand, i would love to create a 3-6 month marketing strategy for the launch online. do you have any articles that may help me with this?
i appreciate your kind response.
Right now, the article that best covers a prelaunch strategy is our Subscription Box Startup article. The premarketing strategies covered there directly apply to premarketing a private label launch. In fact, the subscription box model as a whole is an excellent way to launch a private label cosmetics and personal care line. This startup model allows you to gauge your audience AND pre-fund your initial product buy — it’s a great way to launch on a shoestring.
So, definitely check this article out, it might be the perfect startup model for you. This article features a platform called CrateJoy, but you can apply the same premarketing and subscription selling methods to Shopify and WordPress stores, too.
Hope this helps, good luck!