Reaching a category of buyers
I want to reach buyers that are looking to buyer homes in a certain zip code in a price range of $200,000 to $400,000, so that once they peruse those listings I can contact them with our product. Can you recommend which is best to use for this task? Thanks!
You can always advertise on Facebook and create an audience that earns a certain income in a certain area and is likely to move. That said, this approach will not be cheap. You could also try advertising on Google.
Otherwise, you are essentially looking for buyer leads which can be priced anywhere from $10 to $100 per lead as they are very valuable for real estate agents.