I have a weight loss clinic situated in a England, UK. This is one of 28 clinics spread through the UK with an extremely effective non-surgical approach, comprising of meal replacements to deal with invisible soft fat cells within the body and weekly attendance for ultrasound treatment of visible hard fat cells on the outside of the body. We have been going on for 5 years now and want to improve customer-base by Facebook Ads. We know our target’s demographic characteristics from our experience and being within 30 mile range.
Facebook UK has changed its guidlines for advertisisng weight loss in recent months and we can no longer use any image or content that is likely to raise complaints to Facebook from political correctness perspective. Can you please reflect on this for me and adise how we can go about this when considering contect? How can you possibly make a killer content with these limitations if we cannot use images of our customers befores and afters and their success stories. Thank you.
Interesting dilemma. Maybe instead of showing before and after pics, you can create a video that succinctly explains how the product works, and include people who have successfully gone through the program.
Just a thought, let me know what you come up with!
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