Restrictions on mass emails?
Does a nonprofit .com website have restrictions on the frequency of mass emails?
No, there are no restrictions on mass e-mails. However, there are repercussions that can come from too much solicitation. I work for a non-profit and while we have the option to do mass emails about fundraising, we choose instead to reach out to a small list of people we know are interested in donating because we don’t want to get too many unsubscribes or spam alerts. I think that with the GDPR movements and the legal requirements for opting in that are coming into play, there may be more restrictions or regulations in the future.
No, the number of emails isn’t monitored or regulated, but you do want to make sure that, from a marketing best practices perspective, you’re using your email powers wisely. Every email should have a purpose, whether it is to provide some sort of value, fundraise, etc.
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