Should I (and if so, what’s the best way) to rebrand my business?
I’ve been in business since 2012 as a sole-proprietor. In 2015, I branded as Blazing Web Services with the intention of selling web design and general IT support. Since then, my business has shifted to about 95-percent video editing for online platforms. I edit videos for small businesses, create marketing strategies that use video, consult on YouTube page management and growth, and provide training through my blog for small businesses to shoot their own video on a budget. Since it’s all web-based, I’ve always thought that “Web Services” still kinda applies.
But, it’s not really my brand anymore.
What the implications of restricting under a business name that has “video” in the title? I’m guessing my domain changes, and I lose SEO from my main page. But, what about overall traffic.
How does one rebrand without messing up what’s been working? Basically “Web Services” is an umbrella name at this point that doesn’t really go to my niche.
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