Should I (and if so, what’s the best way) to rebrand my business?
I’ve been in business since 2012 as a sole-proprietor. In 2015, I branded as Blazing Web Services with the intention of selling web design and general IT support. Since then, my business has shifted to about 95-percent video editing for online platforms. I edit videos for small businesses, create marketing strategies that use video, consult on YouTube page management and growth, and provide training through my blog for small businesses to shoot their own video on a budget. Since it’s all web-based, I’ve always thought that “Web Services” still kinda applies.
But, it’s not really my brand anymore.
What the implications of restricting under a business name that has “video” in the title? I’m guessing my domain changes, and I lose SEO from my main page. But, what about overall traffic.
How does one rebrand without messing up what’s been working? Basically “Web Services” is an umbrella name at this point that doesn’t really go to my niche.
Do you have an idea for what the “video”-specific brand might be? I think the umbrella idea is helpful when your business is shifting, and you’re probably right about “video” being a little too tight.
There’s also the chance that you could house everything on your current site (web services), and purchase another domain name and try out some other branding with other marketing techniques – but then drive it all back to the Web Services site.
I work for a marketing company and your business name and brand should reflect your services. Having a more general name will definitely help people find you and rank you better under google searches if you update your SEO to be more video focused. Why not changes to something with Digital or Online Services in your name?
You always have the option of just changing your tagline if you don’t want to do a full rebrand, or a sub-brand from the Web Services brand.
I found this article very helpful:
We just rebranded the real estate company I work for last year. It was a year and a half long process, but where it started was defining our “Buyer 1” – who is our bread and butter? How do we shift our voice to appeal to them? Does our design fit those people? Ultimately, it didn’t so we shifted our design and slogan, and kept our name because of the SEO.
I know that’s rather high level, but I do think starting from square one with your marketing voice will help you make all of the other decisions.
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