Smaller, family retail brick/mortar location in specific industries
I am a second generation owner of a tile distributor/retailer. Our showroom has evolved and will continue to evolve, I am extremely interested in reasearch/data to support sensory experiences in places like a tile store. What can be done, functionally, affordably and unique;y that will appeal to the generation of shoppers?
Designer nooks are very on-trend in the home design market for shoppers of all generations. If you have space, doing mini buildouts of coordinated looks gives customers a concrete idea of what elements work together, and how unexpected textures and colors can create a splash. Tile manufacturers already do this with styleboards showing coordinated elements. You can go a step further with an area of mini installations of kitchens, baths, entries, etc. This gives shoppers an immersive experience of different colors and textures in a real application. It’s not a new thing, showrooms have done it for years, but it works because it gives buyers a true feel of how they fit into the finished project.
It does take work, but the results sell themselves. I hope this is the type of information you are seeking. Let me know if you have any other questions. Thanks for reading!
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