Targeting ladies in Upper Income Neighborhood and Zipcodes Only

Marketing

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  Tamara Geathers 1 year, 10 months ago

  Targeting ladies in Upper Income Neighborhood and Zipcodes Only

  I am starting a new clothing line soon and I want to target only ladies in upper socio-economic status across the nation! How may I acomplish this goal and what method would be best for my advertisement? I still want to be conservative with my spending. I want my ad to drive them to my websites. Ages 20-55.

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  Jeremy Marsan
  

  Participant

  

  1 year, 10 months ago

  Hi Tamara,

  There’s a number of different ways you could do this, depending on how you plan to advertise.

  I’d recommend Facebook ads to start, since you can spend as little as $5. It’s an ideal way to get your feet wet & experiment with ad copy.

  Facebook will let you target your audience very specifically. You narrow it to women between the ages of 20-55 only. From there, you could select just a handful of zip codes (e.g. from the Forbes list of America’s most expensive zip codes). Or, alternatively, you could target women based on a similar interest– such as those who like a similar line of clothing.

  The trick is to get your audience specific enough without shrinking your audience size too much.

  Good luck!

  Jeremy

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