TV, web or billboard Advertising?

Marketing

• 
  Soren Dan 4 years ago

  TV, web or billboard Advertising?

  I want to advertise for my new web/mobile page ( service field), and I’m very confused about the kind of media, while its TV, web or billboard!! Or may be a campaign package for all those from a recommended media broadcasting. ( my budget is $100k)

  What do you think?

  #16275 Reply
  3 Replies
  
  Marc Prosser
  

  Participant

  

  4 years ago

  Please answer the following questions:

  Do you offer a national or local service?
  Who is your target customer?
  Is your product bought seasonally or year round?
  What is your expectations for the money? What results are you hoping to obtain?

  Once, you answer these questions, I can start to provide you more insight or ask more detailed questions.

  #16295 Reply
  3 Replies
  
  Soren Dan 4 years ago

  Thanks for your reply Mark,

  Well it’s a rating and review web/ mobile app, including all the U.S. bussiness, service companies.

  My target costumes is everyone using those services, the service is free to use, register and rate.

  Am not planing to make money from this project at the first couples of years ( may be Google ads for running cost).

  Am from Europe, so I don’t really know the U.S. most effective way to advertise for such a service.

  #16344 Reply
  3 Replies
  
  Marc Prosser
  

  Participant

  

  4 years ago

  To be direct, my opinion is that with a budget of only $100k for promoting a mobile app that you should probably spend it entirely on online advertising. I believe there are services which you can pay to promote your app that charge on a per download basis. I think your first mission should be getting visibility on the apple and android app marketplaces. While I don’t know the exact criteria for this, this probably has to due with the number of downloads and reviews. Good luck, Marc

  #16573 Reply
  3 Replies
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