- November 14, 2018 at 6:35 pm #279766
We are a small manufacturer of a very unique and of course a delicious line of cookies and desserts. We have been acting as a regional supplier to major health food chains across the country since we launched in 2013. The retail setting has helped us boost sales volume really quickly. However, this quick sales is only possible by engaging in a long list of professional services which in the end eats up a big portion of our margin. The rapid thinning of the margin is one thing but then the other issue is the fact that our business focus is shifted now more heavily towards engaging in and managing these other outside professional services than to the actual business and sales.
We are now more interested in looking into ways to sell B2C in a practical and business worthy way.
Because our selling products are cookies and deserts obviously our average order is pretty modest comparing to selling diamonds or electronic devices. That is even though our products are allergen-friendly and vegan/paleo/specialty and come with higher than normal price tag.
What would be the best course of action to study the feasibility of utilizing Facebook ads or google ads?
Would appreciate any insight or honest service referral.December 11, 2018 at 3:50 pm #295867
Facebook Ads are probably your best option as you could, for example, promote a video or image of your products, which is far more likely to tickle someones taste buds versus a bland, black and white description of the products on Google.
You can also target people based on specific information listed on their Facebook profiles, such as focussing only on people that follow/like the pages of your competitors or narrowing your audience down to people in the immediate area of your shop.
How you choose to portray your products in the ads is important too. Such as creating a high-quality video showing how the products are made (Tasty are great at this). Or a video of people trying the products, such as in a blindfolded taste test, etc.
I’d only use Google Ads if you’re offering some kind of discount. You could then target your ads against search terms that are used by people searching for your competitor’s products.
Hope all this helps and best of luck!
RobDecember 12, 2018 at 2:32 pm #296084
Audrey (Smith) DarrowParticipant
I am a manufacturer of Righteously Raw Chocolate sold throughout the U.S. in over 1000 stores. Over the years I have learned the hard way that going to the big chains eats into your profits because it is costly to manage and to stay on the shelf. Go to the Mom and Pops and smaller health food chains as they will be your bread and butter for years to come. Whole Foods has had horrible inventory management and re-ordering so we were often times dropped because the Buyer forgot to re-order. You need someone on the phone every month calling into the Buyer to make sure they re-order. Feel free to email me at firstname.lastname@example.org and hopefully I can help you avoid the costly mistakes I have already made! Once you are stable and financially capable then go into the bigger chains and in distribution but not until you are solid and profitable. Regards, Audrey
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