R. D. 12 months ago
Unique line of cookies sold at Whole Foods and more
We are a small manufacturer of a very unique and of course a delicious line of cookies and desserts. We have been acting as a regional supplier to major health food chains across the country since we launched in 2013. The retail setting has helped us boost sales volume really quickly. However, this quick sales is only possible by engaging in a long list of professional services which in the end eats up a big portion of our margin. The rapid thinning of the margin is one thing but then the other issue is the fact that our business focus is shifted now more heavily towards engaging in and managing these other outside professional services than to the actual business and sales.
We are now more interested in looking into ways to sell B2C in a practical and business worthy way.
Because our selling products are cookies and deserts obviously our average order is pretty modest comparing to selling diamonds or electronic devices. That is even though our products are allergen-friendly and vegan/paleo/specialty and come with higher than normal price tag.
What would be the best course of action to study the feasibility of utilizing Facebook ads or google ads?
Would appreciate any insight or honest service referral.4 Replies
Rob KnottParticipant11 months ago
Facebook Ads are probably your best option as you could, for example, promote a video or image of your products, which is far more likely to tickle someones taste buds versus a bland, black and white description of the products on Google.
You can also target people based on specific information listed on their Facebook profiles, such as focussing only on people that follow/like the pages of your competitors or narrowing your audience down to people in the immediate area of your shop.
How you choose to portray your products in the ads is important too. Such as creating a high-quality video showing how the products are made (Tasty are great at this). Or a video of people trying the products, such as in a blindfolded taste test, etc.
I’d only use Google Ads if you’re offering some kind of discount. You could then target your ads against search terms that are used by people searching for your competitor’s products.
Hope all this helps and best of luck!
Audrey (Smith) DarrowParticipant11 months ago
I am a manufacturer of Righteously Raw Chocolate sold throughout the U.S. in over 1000 stores. Over the years I have learned the hard way that going to the big chains eats into your profits because it is costly to manage and to stay on the shelf. Go to the Mom and Pops and smaller health food chains as they will be your bread and butter for years to come. Whole Foods has had horrible inventory management and re-ordering so we were often times dropped because the Buyer forgot to re-order. You need someone on the phone every month calling into the Buyer to make sure they re-order. Feel free to email me at firstname.lastname@example.org and hopefully I can help you avoid the costly mistakes I have already made! Once you are stable and financially capable then go into the bigger chains and in distribution but not until you are solid and profitable. Regards, Audrey
Alana RudderModerator9 months, 2 weeks ago
It sounds like you need to focus on costs when engaging your audience. The first step we would recommend is deciding your budget and then researching which platforms offer advertising and marketing services that are within that budget. To compare each advertising avenue’s costs, read our articles on Facebook Advertising costs and How to Advertise on Google, both of which discuss the costs you should expect to cover. Here are their links:
The next thing you should consider is what marketing stage you would like to target. For example, if you want to target people who don’t even know your company or brand exists and so spread awareness about it, Facebook is a good option. If you are looking to boost business among people who already know about your products and so search for them directly, Google is your best option. Since you are just entering the B2C realm and so need to build fresh awareness there, we believe Facebook would be a good fit. You can cultivate a following, garner loyalty through mutual engagement, and tell your brand story more effectively on Facebook. You can also recruit influencers to help you build brand awareness and trust quickly among new potential customers. We hope this has helped you!
Carol KruegerParticipant8 months, 3 weeks ago
I am a businessman. When I started a business, I also did not know what to do. But I was always motivated by successful people or blogs writing about them. Consequently
I think you better advertise on blogs like https://companycheck.co.uk/director/915327433/MR-TIMUR-ARTEMEV/ here to find out about the annual proxy rotation. Because Facebook is not as popular as Google sites. And also in blogs there are a lot of interesting stories that can motivate you to start in business.
I hope this helped you!