This topic contains 2 replies, has 2 voices, and was last updated by Stephen Sewal 2 months ago.
Tom 2 years ago
How does Val Pak compare with Money Mailer?
I am a small business owner and just read your article pertaining to couponing at
https://fitsmallbusiness.com/coupon-advertising-ideas/# I am curious how Val Pak and Money Mailer compare. Are the costs, services and results similar, or is one better for small to medium sized business, than the other?2 Replies
Jeremy MarsanParticipant2 years ago
Valpak and MoneyMailer have very similar business models and pricing. Here’s what I found out based on customer reviews:
- Advertising is divided into “zones” of about 10,000 homes
- Pricing varies based on zip code, but both services typically charge around $300 – $800 per “zone.” (or 3 to 8 cents per household)
Now here’s the differences, just based on my observations receiving both of these at my home:
- ValPak’s branding is a bit sharper. The envelope has a nicer design and material, that makes it a little more elegant.
- At the same time, Money Mailer’s classic red, white and blue color scheme and logo is very recognizable and likely works to their advantage.
- Money Mailer coupons have a little more surface area, so it’s extra advertising space for you.
- In my particular envelopes, Money Mailer had fewer coupons, which means less competition/you’re a little more likely to stand out
Based on these differences, I would choose Money Mailer to advertise my business. However, it’s certainly going to vary depending on your local area, and the cost estimates you’re given from each company.
Let us know what you wind up deciding!2 Replies
Stephen Sewal 2 months ago
* It is true that the concept and business models behind Valpak and MoneyMailer are similar, but there are a few important differences.
* Yes, advertising is divided into “zones” of exactly 10,000 homes, meaning you mail to 1 zone, you hit 10,000 homes.
* Pricing is not dependent on zip code but rather on what you negotiate with the seller (franchise) who runs the local market. Pricing declines as mailing volume increases.
* Restaurants and Entertainment get a special rate because they attract more regular consumer interaction. The best price model is between 2 and 5 cents per household or $200 to $500 per 10,000 households.
* Money mailer does have a larger coupon, this is correct, however, Valpak tends to be cheaper and Valpak offers the option to increase the size of your coupon, double or triple size or even create a flyer. So you can end up with a double sized coupon in Valpak, show a menu, have as much if not more space than Money Mailer, so you can compare these two on different levels.
* Both envelopes are definitely nice and are recognizable. Valpak’s distribution is over 37 million, Money Mailer around 17 million.
* Having less coupons in an envelope is not how you choose where you do business. If there are less coupons it means someone may choose to not look or open the envelope.
* Also it is important to note that you can go to Valpak.com and find all your coupons there too. So even if you do not get the envelope, if someone goes to Valpak.com they may find and use your businesses coupon. Valpak has a very defined SEO program to help businesses get found by people looking for coupons, this is because they are a Google Premier Partner. I do not know about Money Mailer.
* Also to reduce your costs consider existing promotions, is there a month free with a 3 month contract, is there an offer to double your distribution during specific months, so researching your marketplace is definitely a smart move.
* Feel free to ask any questions.2 Replies