Hi, I am a franchise owner. I have 2 company owned outlet & 4 franchised outlet. My all outlets are doing good numbers, Now I want to evaluate goodwill of my brand & wants to associate with a financier by giving some of stake of my business. What would be the best solution? How should I evaluate my goodwill and put a good amount that would be affordable for both of us?
Here are a couple of resources that I recommend you check out for help with determining whatthe goodwill is for your business. I also recommend that you consult with a CPA to assist you with this process.
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