Thank you for this insightful article. Do you have a read on an add spelling in order to get a .com address? For instance, using synk instead of sync? What are the risks and benefits of such a move in order to get a .com instead of a .net for a commercial business? Is it worth the extra explanation?
Hello Harbor Sailor,
You are wise to secure .com address for your website. However, make sure that the URL address has Search Engine Optimization (SEO) value. For example, if your company sells widgets and widgets.com is taken, it might not make sense to secure wijet.com, just for the sake of getting the .com address. Try doing a Google search using your “odd spelling” and see what results you get. The purpose of this is to be sure your potential customers can find you when they do a web search. The web address should also be easy to spell and easy to remember. For more help in naming your business, see our article: How to Name Your Business: The Ultimate Guide. Good luck!
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