What are the best tools/sites to conduct keyword research?
I am new to learning SEO… How can I research keywords for my SEO strategy to rank on Google?
I always turn to my own data first. This usually means Google Analytics, as well as Google Search Console. Depending on the maturity of your site, you can often find wonderful keyword nuggets in those locations that you wouldn’t have found otherwise.
As far as an external tool, I’d suggest Ahref’s Keyword Explorer. It’s a very powerful tool that has mounds of data that can be cross referenced with things like competitor links, difficulty level, and even CPC estimates (if you were to use PPC for that same keyword).
Hope that helps!
One of the best tools for researching keywords is Google Keyword Planner. As the top search engine, no one knows Google quite like Google itself. The tool not only lets you see the traffic volume for a particular keyword, it provides additional related terms and ranking difficulty. KWFinder is another great tool for researching long-tail keywords. Similar to Keyword Planner, it shows traffic volume for terms. However, it also provides additional helpful data, such as which other sites are targeting a keyword, social media shares, and more.
All of the suggestions above are not bad. I don’t particularly like Google Keyword Planner. Google uses it as a way to increase the costs of marketing, in reality. They cannot show all possible keyword searches, but they do use it as a way to gauge how much they charge.
One easy way to do it is go to Google and type what you’re looking for into the search bar. You’ll notice Google drops down suggestions. These are keywords or key phrases that people search for most often surrounding your initial input. Also, when you click on search, at the bottom, Google will give you related searches. These are also very common things people put in. Google is trying to help you find the best search and the best results. In doing that, they’re also giving you the best ideas for SEO.