- December 5, 2018 at 8:38 pm #292278
I recently started up my new website for my business. I am currently getting little to no web visits. What are some ways I can drive traffic to my site?
Thanks!December 6, 2018 at 3:38 pm #293177
There are many ways to drive traffic to your website, but it depends on your budget and timeframe. If you’re looking to get traffic right away, consider PPC (Google Ads) or social media advertising. These both require you to pay-per-click, but it’s usually a sure fire way to get traffic to your website quickly. One note here is unless you’re optimizing and closely monitoring these campaigns, you may see a higher bounce rate on your website due to unqualified leads.
In my opinion, the best way to drive traffic to your website is through SEO. It’s a long game, so don’t expect traffic overnight, however once you begin optimizing your website and seeing your site rank higher on search engines, SEO will not only bring more qualified leads to your website, but it will be pretty consistent traffic if not increased sessions month-over-month.
Some SEO strategies include link building, publishing a new blog post to your website regularly and claiming or updating your business listings on sites like Google and Yelp. Other items to consider is mobile-friendliness and pagespeed. These are more technical optimizations, but they can be very important if your users are on-the-go when they’re looking for your service or product.
Hope this helped!
– Amber @December 6, 2018 at 9:11 pm #293349
This question is a great one that has become some important as buying traffic has become more expensive than years past. The first thing we must know is, “What type of company is this website for and where is your target demographic online?” This is so important to know because in order to get the best return on your marketing ad spend, you need to know where the attention of your convertible traffic lies. If it is on any search engine, which most is, then SEO is the best place to focus your efforts. I would do as much research as possible to ensure your SEO efforts are productive because of how much of a time investment is involved in a good SEO strategy.
Social media channels (Facebook, IG, YouTube, etc.) are also excellent ways to drive traffic to your site, if you believe that your target customers search for sites like yours on those platforms. Understanding your customer demographics and the analytics behind usage on each channel is going to be essential for effectively driving traffic appropriately.
Hope this helped Sam
– CodyDecember 6, 2018 at 9:13 pm #293347
If you have a budget it is my opinion that your best option is to get short-term traffic, and hopefully, leads/sales, would be ads. Some of the places you can run ads include Google AdWords, Bing AdCenter, Facebook & Instagram, LinkedIn, Twitter, and Yelp. I wouldn’t suggest running ads in any of these until you’ve done some research on best practices for each and possibly take some courses to learn them.
If you’re looking for good long-term traffic I feel like you might want to take a look at SEO and social media. SEO can provide you with affordable traffic that can help to offset the cost of ads. You will want to read blogs such as Search Engine Land, Moz, Search Engine Journal. and SEO By The Sea among others. If you have a new site you might not get much of an ROI for some time, which is why some people opt for paid ads.
Social media is a good traffic source as well if you’re able to become an influencer, or team up with influential people on social media communities.
Overall, It’s my opinion that no matter what avenue you choose you will want to be creative, look at what similar companies are doing, educate yourself as much as possible, and provide value to your community in everything you do :).December 7, 2018 at 5:43 pm #293923
Prior answers were about how to get paid traffic, so I will suggest some free and low-cost ways to get traffic to your new website. These tips will get you traffic more quickly than SEO, which is a long-term marketing strategy.
Social media, both posting on your own profiles and joining groups and boards, can generate highly-targeted, and profitable, traffic quickly. Most industries and cities have dedicated groups or networks on popular sites such as Facebook and Linkedin. Join in and participate by giving value such as your expert advice and information. Give first – sell later for best results.
Another way to get referral website traffic is to post answers to questions on popular sites such as Quora and Reddit. Remember to be generous with your input and light on sales copy. Recently I posted an answer about a topic in my niche which has generated substantial traffic within 2 weeks – at no cost!
Also, you could collaborate with related, but not competitive, sites to offer contributions of articles, often called Guest Posts. Most webmasters welcome high-quality, and useful content to offer their readers. Include a link back to your website.
Good luck to you.December 10, 2018 at 12:24 pm #294672
As we all know, there are 3 major platforms to drive traffic to a website. These channels are organic, referrals, and social. I am not talking about the paid marketing traffic. And if we talk about to drive traffic to a site via these platforms then social media and referral are recommended platform to increase traffic to a site. We all know generating organic traffic is not an easy task. We will have to wait to gain organic traffic. But if we talk about social and referral traffic then we can generate from day one. Here are some essential activities to generate referrals and social traffic.
Smart Ways To Increase Referral Traffic:
#01. Do guest blogging
#02. Send out timely email newsletters that provide value
#03. Curate great content. Use tools and sites like Scoop.it and Storify
#04. Join blog community sites
#05. Get serious about YouTube and video content
#06. Create some interesting infographics
#07. Do blog commenting with relevant sites
#08. Enable Push Notifications on your blog
Smart Ways To Increase Social Media Traffic:
#01. Get on social media
#02. Select only the social networks that are working for you.
#03. Engage on a whole new level. That means to reply to every single comment, be helpful, add value and all the rest of it.
#04. Share interesting, engaging content such as images, videos, polls, questions, motivational quotes, etc.
#05. Don’t just post links to your latest blog post all the time.
#06. Get creative with your link share – upload an image from your blog post and link to it, or, create a short video to talk about the topic of your latest post.
These are some effective ways to generate traffic to your new website.
Hope it will help!
Digital Marketing Expert at VOCSO.COMDecember 10, 2018 at 4:56 pm #294923
There are a million ways. SEO, social media, and paid ads are the best choices for most websites.
But without knowing what your business is or what type of traffic you want, it’s impossible to say what’s best for you.
Some of the lesser-recommended methods:
- Podcast sponsorship
- Forum threads. Chime in where your audience is talking
- Reddit Ads and/or comments
- Pinterest Ads and/or posts
- Cold outreach (phone/email)
- YouTube pre-roll Ads
- Location beacons (but personally I hate these)
- Local newspapers:
- PR/featured stories
- and good old fashioned PR — get journalists writing about you!
- easier said than done, of course
Hope that helps!
Please let us know what methods you try!
Good luck and thanks for posting,December 11, 2018 at 3:09 pm #295761
Jennifer Herold GarciaParticipant
Hello Sam, looks like a lot of good responses. One last thing, if you are interested in local traffic to your website – don’t forget local SEO marketing – specifically setting up a strong local SEO foundation. This would include reviewing your NAP(Name, Address Phone Number – essentially your business listing information) on digital platforms for consistency, build a citation strategy using MOZ local, Yext or another platform, finally optimize local review sites like Google My Business, Yelp, and FourSquare. This will give you a good foundation to help drive more visits to your site form local businesses or individuals.
Red Bamboo MarketingDecember 12, 2018 at 12:01 pm #296401
I see a lot of digital marketers have already answered your question, but I will also like to focus on a few key aspects.
Traffic can be generated through various channels, however, no one can be guarantee what channel/strategy will work for your business. There are several factors that will determine the traffic you can get, e.g. your business niche, budget, demographics, country, your product/service offering are among the most important factors.
It may not be possible to advice the most effective ways to drive traffic without knowing more about your business. However these are some that I’ve been using for some of our clients with successful results.
1) Original & Quality Content focussed on guiding your visitors/searchers
2) Effective use of Google Webmaster & Analytics Tools
3) Get others to write about your business or guest posting
CEO & Digital Marketer, VOCSO
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