Cameron Mills 10 months, 2 weeks ago
What is best and most economical site to build your site and manage SEO easily?
Curious for your opinion on who between wix/godaddy/elegant themes and the other options DIY options etc out there as to who is the best/most flexible and potentially powerful to start building your site and then managing it easily and cost effectively?8 Replies
Krista FabregasParticipant10 months, 2 weeks ago
I have WordPress sites on GoDaddy, but not my serious ones. I like Bluehost’s WordPress/WooCommerce hosting and WP Engine, which is much more expensive then BlueHost.
For your stack: WordPress, WooCommerce, Yoast for SEO. Divi theme from Elegant themes is hard to beat. Bit of a learning curve, but worthwhile since you’ll have endless flexibility. Now, there are lots of excellent theme options out there and you should try many to see which syncs with you — most have free versions to tinker with. For me, Divi is a great theme that powers most of my WP sites.
Hope this helps, good luck!
Steffen Ploeger 8 months, 3 weeks ago
Shopify is one of the best in-class platforms for building websites and managing SEO easily. Between their amazing customer support and the countless apps, you can leave your SEO running in the background so you can focus on running your business.8 Replies
Rob Knott 8 months, 3 weeks ago
Be careful with DIY website builders such as Wix.
All of that fancy DIY website building from their backend creates a lot of extra code that you wouldn’t find in a “clean” website built by a web developer. This skews the code to HTML ratio, which can have a negative effect on your overall SEO. Essentially, it can make your site look “code heavy” to search engines, which is the hallmark sign of auto-generated websites that are churned out en-mass for spam purposes.
It’s also extremely difficult to migrate a website away from platforms such as Wix, as your website will be built using their proprietary code. So once you start using Wix, you’re essentially stuck with them, as the code that powers their sites won’t work anywhere else. This means you’re at their mercy if their prices go up or if the company ever went under.
As Krista said, your best option from an economic point of view is WordPress. But make sure you download the free version of WordPress from WordPress.org and install it on a server yourself (it’s pretty easy and fun to learn), rather than using the paid version of WordPress at WordPress.com – which unless you pay for the top tier, has limitations over the free WordPress.org version.
Here’s a guide to installing WordPress yourself. It may seem daunting at first if you’re unfamiliar with servers, databases, etc. But it is pretty self-explanatory once you get started: https://support.hostgator.com/articles/how-to-install-wordpress
And again, as Krista said, this then means you can install SEO plugins such as Yoast, which is great for helping you write optimised meta titles and descriptions, among other things. DIVI from Elegant Themes is also pretty good for building your own website via drag and drop, but again, like Wix, this will create more code behind the scenes, so your website won’t be as clean as it could be. I’m not saying this will be a huge problem, but if you’re looking for the best possible SEO, then you should always try to keep things as clean as possible.
Personally, I would install WordPress and then purchase a ready-made standard theme from Elegant Themes. At least then you know the framework of your site is solid. I’d then invest my money into making sure my content follows SEO best practices, either by learning myself or by hiring an SEO Copywriter.
SEO Manager at http://www.thomsonlocal.com
Senior Copywriter and SEO Specialist for The BBC, TSB Bank and British Gas.
Amber OoleyParticipant8 months, 1 week ago
In my opinion, the best and most economical website builder is WordPress, especially if you’d like to have your website built on a CMS that is preparing for the future and allows you to optimize easily for SEO. WordPress updates often which is a good thing for security and SEO purposes.
If you can use Microsoft Word, you can manage a website on WordPress. Don’t let the big name scare you away.
With WordPress, all you have to do is download a plugin called Yoast, which allows you to add metadata for each page. And then, the other SEO strategies can be implemented similar to other website builders, such as pagespeed, image optimization, link building, etc.
Amber Ooley, Digital Marketing Manager
Cameron MillsParticipant8 months, 1 week ago
Thanks Rob (and other people who answered), appreciate the in-depth answers and agree that you always get what you pay for with those easy website builders as its cheap to start then adds up very quickly.
I started using GoDaddy however found out pretty quickly that the cost was going to blow after using their basic tools and add ons. I found it rather hard to get answers from them to accurately budget/forecast the possible scaling changes down the road. Trying to build something well beyond my technical capabilities however enjoying the learning journey from playing around again with WordPress/Elegant Themes as you can’t beat free or close to it.
In your experience what is the best way to store large detailed image files so they can be accessed quickly and easily?
Rob KnottParticipant8 months, 1 week ago
It depends on whether you want to hotlink the images.
Personally, I’d upload them to the same hosting company as your website if so.
If hotlinking isn’t needed, I’d just stick with OneDrive or Dropbox.
Jennifer WingParticipant8 months, 1 week ago
All of these are great responses. Agree that I would also stay away from sites like Wix. You will quickly grow out of that and want to graduate to something like WordPress and will have to start over anyway. So just get into WordPress now. Since you are somewhat new I would also agree with using the Divi theme. I found that theme to be the easiest one to work with if you aren’t familiar with WordPress. While WordPress is somewhat of a DIY platform, some of the themes can be very complicated. I happen to find Elegant themes a bit tricky in general except Divi. Yoast is a great plugin but there are many plugins for SEO out there that are just as good. Yoast is an advanced plugin that will allow you to do things like “no-index” certain pages or category pages etc, so for that reason, at least for me it is a must have. I don’t think it’s the easiest SEO plugin out there though. Not totally impressed with their UI but it works. The bottom line is, there are thousands of themes and plugins to choose from. In fact it’s hard not to waste a ton of time sifting thru all the options. I’ve wasted years of my life on it, it sucks you in…lol. Finding the right plugins and themes will take some time but if there is one thing WordPress does well it’s the ability to change the look and feel of your site very quickly.
Keep this in mind. When trying out themes you have to first upload your content then apply the theme to try. You won’t be able to tell what it will look like without content. Content in WordPress is what gives your site all of it’s structure and the themes will not look like much without the content. Good luck!8 Replies
Christy DuncanParticipant4 months ago
It really depends on what kind of site you are looking to create. I love Shopify and have been using them for about 3 years for selling clothing, accessories and footwear. They have an excellent built in SEO tool but they also have apps you can add for little to no cost that will help you find and fix SEO problems. However, I just helped a friend start a nutrition website where she isn’t selling much/if anything…it’s rather informative…we used Wix and it was great for her needs. Super easy with built in photography if that’s something you need.8 Replies