What is the best setting for Facebook pages on pricing?

[Lisa SicardParticipant]

What is the best setting for Facebook pages on pricing?

Is there a setting for pricing on facebook pages for real estate agents, what is the best setting for that?

$$

or no dollars?

#293530 Reply

[Kiah TreeceModerator]

Hi, Lisa. Thank you so much for your question. Facebook advertising can be an excellent addition to a real estate agent’s marketing plan but the average cost per click is $1.81 – higher than for many types of businesses but still lower than ads in fields like finance and insurance. For more information on the average cost of Facebook advertising in different industries, visit our guide here: https://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/

For a step-by-step guide to generating more real estate leads on Facebook, check out our how-to guide here: https://fitsmallbusiness.com/facebook-for-realtors/ Step 4 details how to target leads with paid ads and promoted posts, including how to set your advertising budget. Also, check out our guide to creating a buyer lead campaign using Facebook ads (https://fitsmallbusiness.com/facebook-ads-real-estate/).

If you’re looking for more general information on how to optimize Facebook to grow your real estate business, we have a step-by-step guide to setting up your Facebook page (https://fitsmallbusiness.com/real-estate-facebook-page/) and some of the top real estate Facebook posts to give you inspiration (https://fitsmallbusiness.com/real-estate-facebook-posts/).

Thanks again for your question and best of luck!
Kiah

#294883 Reply ♥ Like 0 ♥

[Jason FoxParticipant]

Hello Lisa, great question. In my humble opinion you should mark not applicable. I think that it does not apply for real estate, and will just confuse the user.

If you only work with luxury homes and put $$$, then people may think your charge extra commission. Likewise, if you put $ they may think you give poor service.

#296652 Reply ♥ Like 0 ♥

[Jason FoxParticipant]

Hi Lisa, great question. In my humble opinion the price setting for a real estate page should be set to not applicable.

I think putting a price range in will only confuse your clients.

There is no way of knowing whether they would think your talking about the price range of homes you work with, or the amount of commission you charge.

Furthermore, most agents don’t only work with 1 price range of home.

#296663 Reply ♥ Like 0 ♥

[Kelly MainModerator]

Hi Lisa,

Thanks for your question! I would agree with Jason, that it’s not necessary to include pricing information on your Facebook business page for real estate agents. Instead of pricing/commission rates, what people are generally more interested in is an agent’s ability to sell homes and/or negotiate deals on behalf of those clients buying homes.

If you do work within a specific price point, say, properties valued at over $1 million, then rather than using pricing to denote this, use the business description box to mention it.

In terms of Facebook advertising, if you, say, work with high-value properties, it’s worth targeting your ads by net worth and/or income-level, as well as job title, location, and more to avoid displaying your ad to those who won’t likely be in the market for your listings (and thus potentially wasting ad spend on irrelevant clicks). Here’s an article on Facebook ad targeting in case you’re considering Facebook advertising: https://fitsmallbusiness.com/facebook-ad-targeting-options/

Hope this helps!

Kelly

#298143 Reply ♥ Like 0 ♥

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