My church is exploring the idea of advertising on a billboard. Is that a good idea?
We unfortunately haven’t written too much about church & religious advertising, but right off the cusp, I would say it depends on your advertising goals: Do you want a short message that can reach the largest number of people possible? Or a longer message that will reach a smaller, more dedicated audience?
A billboard will reach everyone, including those who belong to other churches/religious institutions and non-religious individuals. You’re limited to a short message — maybe 7 words tops, and a single, simple image.
Lastly, I recommend checking out these 2 pieces, advocating some of the pros and cons of billboard advertising for churches:
315 Madison Avenue, 24th Floor
New York, NY 10017
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.