SamParticipant1 year ago
What is the best way to track the effectiveness of social media marketing?
I have created a Twitter and Instagram for my business but how should I be measuring if my social media efforts are successful?9 Replies
David JohnParticipant1 year ago
Check out these four tools—all free—to help you get a handle on which messages, engagement strategies and pieces of content are working across your social media channels—and which ones aren’t.
1. Google Analytics
3. Wildfire’s Social Media Monitor
manage all your Digital Marketing activities through a digital virtual assistant
Allison (Blust) ZangParticipant1 year ago
Tony ChristensenParticipant1 year ago
When it comes to tracking social media marketing effectiveness it comes down to your business goals. After you have determined your goals, you will then want to find some KPIs you will use to measure them.
I would assume most people want to sell more of their products for their goal. You’ll want to make sure you have all of your tracking and analytics in place then to measure this goal. I recommend installing Google Analytics and the Facebook Pixel to your website with Google Tag Manager. You will also want to set up conversion tracking for events such as “add to cart”, “lead”, or “purchase”. Use Google and Facebook Analytics to see how many people you are driving to your website (and then to see what they are doing after they land on your page).
Again, start with your goal(s) and then determine what metrics you will use to measure if you are making progress or not. I highly suggest installing your Facebook pixel and Google Analytics on your website to help.
Kazi Jakaria Rarcntv RiadParticipant1 year ago
The reality is bigger companies try to research and find the best solution. They try each and every product online. If the product is not available, they start thinking of a creative research to make their own tracking program. And then research integrates with programming solution. So any successful business must have a unique idea and solution for tracking which is called in-house tools. It has a lot of challenges and is not so easy. Most programmers will fail to do the job. Try to get it done the tracking solution and keep updating the best tracking system. The best tracking I found in my analysis is buffer.com. Just post and click you can monitor. Also the basic tracking solution you can use from each social media platform. I hope the answer will help everyone who wants a successful social media tracking solution.
I can help with special consultation also I have the solution too.
Amanda Cruz-LombrañaParticipant1 year ago
Commentary By: Tirena Dingeldein, Research Director for Capterra:
“There are many ways to track the effectiveness of social media marketing, but which method a marketing team chooses depends on their desired outcome. One way to track the efficacy of social media marketing for many business-to-customer (B2C) companies is to monitor the attribution of clicks from social ads to a purchase decision. In other words, direct attributable revenue. Most platforms provide a method of tracking clicks, and free tools like Google Analytics can be used to track conversions. Generally, if you have a high conversion rate and revenue attributable to a Facebook ad that exceeds your initial expenses, your ROI is net positive.
For the more nebulous side of marketing, such as measuring brand awareness, marketers should consider metrics such as followers who engage with posts by commenting or sharing. These metrics can give you an idea if your social posts are engaging and therefore, hopefully, being talked about by a wider audience.
As a general guideline, marketers should take metrics like “impressions” with a grain of salt. Sure, they tell you how many people may have been exposed to your social media campaign, but did your ad stick? If you have high impressions and low engagement, probably not. That’s a clue it’s time to go back to the drawing board.”
Jim FuhsParticipant1 year ago
Each platform has its own unique insights. Previous responses here have provided some great tools to use on tracking the effectiveness. I want to take a different approach to this question. Are people engaging with your content? Are they responding to your call to action? By engagement, are there comments, shares, private direct messages occurring? To me, if the answer is yes, you are being effective with your social media marketing. Running ads on the different platforms may get you audience reach, but it does not mean that they are going to respond and therefore, you will not have the effectiveness you seek. Put out good content, create engaging content with a call to action, this will tell you if your social media is effective. Second, you need to engage with your audience when they engage with you. Social Media Marketing is ultimately about building know, like, and trust with your audience. People want to do business with people, the likelihood of them purchasing from you or having a post go viral is not likely. Measure if your audience engagement is growing, this will tell you if you are being successful. Better to have 100 super fans than 10,000 followers that don’t care.
Helvis SmoteksParticipant12 months ago
What you need to is – master Google Analytics.
That’s all 😉
So, if you want to track the effectiveness of social media influencers, different social media managers or paid ad specialists within your company, or measure return on whatever strategy your company is using – all you need is Google Analytics.
And here’s how it works:
1. To track ROI for your social media campaigns, your company’s Google Analytics must be configured properly – in other words, you need to set up Goals and measure conversions. Here’s the guide – https://blog.quiet.ly/insights/how-to-set-up-goals-and-conversions-in-google-analytics/
2. Once that’s done, you can start assigning UTM parameters to different social media campaigns or give every employee a different UTM URL to track their performance. To learn more about UTM parameters, read this post – https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/
3. Then all you need is do what you are already doing – focus on marketing, and when it’s time to measure the effectiveness of company’s SM efforts head over to Google Analytics -> Acquisition -> Campaigns -> All Campaigns. Voila, there you will see different campaigns and their effectiveness (a.k.a. conversions).
Now you can see which of your social media channels are working and which are not.
I hope this helps 😉
Gina ‘Gigi’ RodgersParticipant11 months, 4 weeks ago
First you have to define what “successful” for your Instagram and Twitter account are.
For your Instagram, is it building up your following to a certain number? Is it getting a certain number of likes and comments on each post?
Same thing for Twitter.
Once you define that you can create content to grow your platform.
Now to track the effectiveness of it.
For Instagram, I would suggest Iconosquare. It provides the analytics of your IG efforts telling you everything from the hashtags that are working best to what time to post to get the most engagement.
For Twitter, I’ve never worried about analytics before.
So I googled it and these are the top Twitter Analytics Tools:
– Sprout Social
– Simply Measured
– And the native analtyics that Twitter, itself, provides.
Hope that helps.
Petra SmithParticipant11 months, 4 weeks ago
In order to make the most out of your social media activities, setting realistic and measurable objectives is a good starting point to evaluate the return on investment on your social media activities.
Here are a few suggestions if you are struggling to define what measures should you be focusing on:
Social media platforms are the route to your business and not the end destination. Ultimately you want people to know about your business and there is no better way to tell them about what you do then driving them to your website. Measure yourself not only on the member base of the specific platforms but also on the number of hits coming through referrals from social media. Set yourself a month on month growth target – and monitor how you are tracking against your goals. In addition to the number of visitors, set additional criteria around the time spent on the page, forms submitted, etc. – anything that matters to your overall business goal is worth your attention.
No, you probably won’t sell through social media – but the more people know about you, the more likely it is that they will remember you when they are looking for products and services you provide. Capture your month on month growth rates on specific platforms – and focus on the gradual growth of your audience. With social media platforms, the more people you have the more you will get. The first 100 is the hardest – but it will only get easier as you grow that number.
It is not just about how many people follow you, but also about the number of social interactions they have with your business and how much they share. Set yourself some success criteria around the different types of social interactions such as mentions, shares, as well as number of views on your platforms and measure how you are tracking against those goals. To increase engagement, also consider looking at including your team in sharing content to help you drive awareness and build their individual profiles.
This is very tricky to monitor, however, you can keep an eye on referrals through social media that link to relevant pages on your website or by including the “how did you hear about us” field in your forms. Generating leads that have a potential to be turned into new business opportunities is your top goal, so having measures around it will keep your efforts focused on what matters the most – clients.
There are many other criteria which are harder to measure such as market insight, competitor analysis, business partnerships or PR – whichever you see as success for your business should be considered.