What's the best way for me to get exposure in the local community?
I recently received an email from a reader who was looking for the best way to promote her photography and event planning business to her local community. Here is my response:
A great way to connect with your local community is by actively posting on your social media pages. Facebook is a great place to start, because with over 1 billion users, it is more than likely that your potential customers use the site. The best part is that it is completely free to set up and market your business Facebook page. Learn how to market your business on Facebook with our in-depth guide.
If you are comfortable spending at least $5 a day on Facebook, learn how to set up an advertising campaign on Facebook. Facebook advertising is great because you can target your ads so that they only show to people who are near the location of your business.