When to hire social media, website guru?
With regards to the article on How To Build a Real Estate Team.
When do you suggest hiring out social media, marketing, website etc.?
Exposure is everything, especially in a market flooded with optional real-estate agents to list, sell, help- you want to be on top, and noticed.
I read the How to Build a Real Estate Team, and it mentioned the inside/outside sales team, buyer agent, etc.. Admin being your first. I would say at the time you have your Admin hired, you also want to have your Web/Marketing/and Social Media hired in this time frame. If not, a combination of the two.
There are many tools out there with WordPress-driven builders that some can create a functioning website on their own to start, if not, someone on their admin team can learn it, drive it to start. That would be a “Desired Skills” item for your Admin.
OR what is most popular in the tech field, are these folks are now widely contract or freelance. Hire one on a fixed budget, with clear expectations of what is to meet your goals. Then, pay to change/fix. Also, I’d include an extra 2-4 hours to discuss how to “manage” what they made.. pass this knowledge to your admin, and yourself. This will greatly reduce reoccurring costs of hours used to maintain basics (listings, posts, price changes, etc..).
That is my $.02
Ryan makes some great points. I agree especially with his suggestion to consider working with a freelancer in the beginning. That saves you from paying a full-time salary when all you need is a few hours of work a week. Check out our article on how to hire a freelancer, or consider another option — working with a virtual assistant. Both can help you build out and manage your website, social media, and marketing until you’re ready to hire an internal staffer full time.
Laura, HR Staff Writer
Yes, for a beginner in this type of business is very important to have an assistant. But you can do everything step by step. At first assistant and next expanding your team with other people and tools of marketing (SMM, website, etc). For this process, you need reliable people and your development.
You need promotion and you need to form your strategy at first. Create your vision, mission and then you identify people you need and who and how much they should be (it depends on your aims)
There is some information about short inspirational vision which you can add to your marketing strategy later.