eddie 1 year ago
Which marketing platforms are best for targeting women of all ages?
Which marketing platforms are best for targeting women of all ages?5 Replies
Laura HandrickModerator1 year ago
It depends. You might use different platforms for different products or services, or for women with different backgrounds, single vs married, or educated vs not. The best way to determine what platform to use is to create a profile of your most likely customer. How old is she, what is her marital status, does she live in an urban area, is she educated? Once you’ve completed a customer profile, you can start to think about the best marketing platforms for that customer …
I’ll give you an example. I’m female, older, educated and live in a small town. Radio and newspaper advertising work for me. My daughter is younger, married with kids and lives in the city. She never reads the paper and spends more time online and on social media.
So marketing that works for me, may not work for her — even though we’re both female. You need to get more specific to answer your question. A customer profile can help.
Here’s a template that can help and examples of what a customer profile might look like. https://fitsmallbusiness.com/customer-profile-template-examples/5 Replies
Beverley TheresaParticipant10 months, 2 weeks ago
Hi! I agree, the question is very broad. If you are looking to target women of all ages, that could be Twitter, Facebook, Instagram, Pinterest, LinkedIn… Because each platform has different amounts of women who fall in a specific age range.
If you can share with us their interests, what you’re trying to market, we can better help you! 🙂5 Replies
Ivana TaylorParticipant9 months, 2 weeks ago
I’m not sure you’d WANT to target women of all ages.
These days, I don’t think that a single attribute such as “women” is enough of a target for any product or service. As I’m writing this, I’m struggling to think of a single product or service perceived in the same way by women of all ages.
If I did have to choose one, I suppose I’d choose Facebook as many women are on Facebook – although even there, you might find that millennials and gen z women might not be as prevalent there. You’ll find younger women on Instagram (perhaps)
The key is to focus on a very specific group of women with very specific attributes and problems they are trying to solve.5 Replies
Mark E TingParticipant9 months, 2 weeks ago
Women tend to prefer more picture orientated social media than wordy ones so Facebook, Instagram and Pinterest are some that I would use.
Facebook for all ages but especially more mature ladies. Picture marketing and imagery plus infographics etc.
Instagram for all ages but especially younger and trendier and more tech savvy ladies.
Pinterest for Creative industries, wedding sector, visual industries etc. Craft and creative ladies of all ages. Also don’t forget Etsy for Creatives too and Ebay for everyone.
Hope that helps – Mike MA Consultancy and Social Media Expert / Trainer & Speaker! Also know as Mark e Ting on some social media!5 Replies
Petra SmithParticipant9 months, 2 weeks ago
I don’t think there is a gender specific social media platform but I would say you should give Pinterest, Facebook and Instagram a go due to their visual nature, just like Mark suggested above.5 Replies