- August 23, 2018 at 12:01 am #237061
…August 23, 2018 at 12:09 am #237069
It depends. You might use different platforms for different products or services, or for women with different backgrounds, single vs married, or educated vs not. The best way to determine what platform to use is to create a profile of your most likely customer. How old is she, what is her marital status, does she live in an urban area, is she educated? Once you’ve completed a customer profile, you can start to think about the best marketing platforms for that customer …
I’ll give you an example. I’m female, older, educated and live in a small town. Radio and newspaper advertising work for me. My daughter is younger, married with kids and lives in the city. She never reads the paper and spends more time online and on social media.
So marketing that works for me, may not work for her — even though we’re both female. You need to get more specific to answer your question. A customer profile can help.
Here’s a template that can help and examples of what a customer profile might look like. https://fitsmallbusiness.com/customer-profile-template-examples/