Who is your go-to thought leader?
Who do you love listening to when it comes to marketing? Are you a Gary Vee fan, love Simon Sinek or Mari Smith? Who do you love learning from and what is it about them or their content that resonates with you?
I would check out Noah Kagan from AppSumo and SumoMe. His company has built various plugins for websites (SumoMe) and AppSumo is a weekly newsletter full of deals on various apps to accomplish a variety of tasks. I’ve gotten many strategic tactics from his newsletters especially for email marketing. Definitely subscribe to those two sites!
Simon Sinek is wonderful – I think I like him the most because he’s against the grain in lots of ways. His thoughts on smartphones, millennials, and other things are not really popular… but he still is. That’s how you can tell he’s saying what we know needs to be said, but don’t really want to admit 🙂
Also, big push for Donald Miller and StoryBrand as well. It’s not that he’s reinventing anything – but he is so laser-focused on story marketing, that it’s INCREDIBLY accessible and game-changing when you adopt his principles. It’s really changed my approach to marketing VERY quickly and VERY effectively.