Traackr is an influencer marketing software that enables users to discover influencers and manage campaigns. Its features include audience insights, brand safety, team collaboration, historical data, predictive influencer performance, content insights, category benchmarking, and more. In this article, we cover Traackr reviews and pricing. Ready to get started? Visit its website.
Traackr pricing varies depending on three products: Influencer Relationship Management (IRM) for Brands, IRM for Agencies, and Influencer Marketing Benchmark. However, the pricing details are not readily available on its website. According to a third-party website, pricing starts at $499/month with an additional one-time fee of $2,500 for setup, training, and lifetime support.
The main difference between the plans is access to advanced features such as team collaboration, historical data, performance benchmarking, and more.
Ready to get started with Traackr? Visit its website.
Summary of Positive Traackr Reviews
Users who gave positive Traackr reviews said that the platform enables them to manage multiple influencers and campaigns. They added that it has a user-friendly interface for searching influencers. Some mentioned that its customer support team is responsive and helpful with their inquiries.
One user who gave a positive Traackr review on G2 said that he was able to easily organize projects and influencers across multiple offices around the world. He added that its influencer evaluation tool enables him to vet influencers according to reach and engagements. He also shared that the customer support team is accessible and willing to discuss his concerns.
Summary of Negative Traackr Reviews
As of the date this article was written (April 2, 2019), there are very few negative Traackr reviews available online. However, some users wished for additional features such as influencer data exporting, social listening, and integration with LinkedIn.
Check out the list below of some of Traackr’s features:
- Influencer discovery and evaluation
- Search filters
- Audience insights
- Brand safety
- Team collaboration
- Predictive influencer performance
- Campaign management and measurement
- And more
How can Traackr users evaluate influencers’ performance?
Prior to hiring influencers, users can start vetting them according to filters such as content, attributes, audience criteria, and others. Users can also view their past performance based on deep historical data. As for information about the influencers’ audiences, users can view their followers’ age group, gender, location, interests, brand affinity, and more.
What does Traackr measure for its campaign performance reports?
Traackr users have the option to establish their own parameters and measurement frameworks for their campaigns. Some common metrics include the number of posts, views, engagements, interactions, and more.
Here is a list of some of Traackr’s popular integrations:
Have you read these Traackr reviews and are still not sure if it’s the right fit for you? Read our reviews of all top influencer marketing software or check out one of these three Traackr competitors.