Disclaimer: As of this writing (December 12, 2019), Tracx’s services are no longer available.
Tracx is a social media management system that enables users to analyze, measure, and monetize their social media activities. This social listening tool refines mass geographic, demographic, and psychographic data from across the social web to deliver relevant insights to users. We compiled user reviews from around the web and determined that Tracx has generally positive ratings.
Tracx doesn’t publish their subscription plans online and interested parties need to contact sales support to request for a demo and get specific pricing details based on their business requirements. Prices for similar programs can range between $10-$100/month for basic software and $500-$1,000/month for more advanced applications.
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Summary of Tracx User Reviews
What Tracx does well:
Users who gave Tracx positive feedback said that the reports generated from the system are clear, precise, and relevant to their business. They also said that the system’s interface is easy to navigate. Great customer service was also cited.
What Tracx does not do well:
Users who gave Tracx critical feedback said that they encounter occasional glitches when using the software. Some customers also said that the system is quite expensive compared to other tools with the same features.
Most Helpful Positive User Review
A user who gave Tracx a positive review on G2 Crowd said that the reporting feature of the app is very useful in gauging the effectiveness of their social media activities around their identified products and services. He also mentioned that the program offers a lot of options in exporting reports, and formats can include CSV/Excel and PDFs. Lastly, he commended the responsiveness of the company’s account managers.
Most Helpful Negative User Review
A customer who gave Tracx a critical review on G2 Crowd reported that the the system can be slow to load at times, which causes delays in producing important reports. He also said that he encounter occasional system glitches and that he can’t use the program while using a VPN.
Check out the list below of some of Tracx’s features.
- Campaign Performance
- Audience Segmentation
- Data Analytics
- Industry and Category Audits
- Content Management
- Infographic Creation
- Training & Certification
- Solution Optimization
- Competitive Benchmarks
- Custom Visualization
- API Solutions
- And More
Useful Tracx Resources
Social Networks: Which One’s The Best For Small Businesses? – With so many options, deciding which social network works best for your business can be overwhelming. In this article, we are going to help you solve that problem.
Social Media Tools Every Real Estate Agent Needs in 2017 – In this article, we cover ten social media tools that will make your life as a real estate professional easier, by getting more leads online and staying relevant in the market.
The Top 28 Instagram Marketing Tips from the Pros – We’ve asked experts to share their own tips on how to market on Instagram. Check out this article and read the top 28 Instagram marketing tips from the pros.
Instagram Advertising: How to Promote Your Small Business – It’s time for small businesses to consider Instagram advertising as a way to promote their business. Read this article to learn how.
Online Marketing Articles – Check out our valuable collection of digital marketing resources.
Is there a free trial available?
None. However, the company offers a free demo of their product for interested users.
What kinds of businesses can benefit from Tracx?
Tracx mostly caters to users who require social media listening, instead of users needing the usual social media posting and scheduling tools. It is best for agencies or users handling multiple social accounts. It can also cover businesses of different sizes, even small and medium businesses.
Tracx Overview Video
This video provides an overview on how Tracx can help you achieve measurable business impact, as well as return on your social media investment.
When choosing a social media management software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Tracx’s popular integrations:
- IBM Coremetrics