Twitter marketing makes use of the social media platform’s tools and network to connect with your target market. With Fast Company reporting 69 million monthly active users on Twitter in the United States, it’s no wonder that it’s considered a highly effective marketing platform for any business. However, this also makes getting noticed a challenge.
Here are the 26 top Twitter marketing strategies and tips from the pros to help grow your brand on the platform.
1. Have Perfect Timing
Abhinav Sakalle, Content Marketing Expert, ContentPlant
Once you have your Twitter profile ready, it’s time to send your first tweet—but wait. First, you have to answer two important questions for a perfect Twitter timing. Is your audience located in a different time zone? Are you familiar with tools that tell you the best time to send tweets? There are times when your target audience views their Twitter feed. Time your tweets to maximize visibility. Your posts should be on your customers’ schedules, not yours.
2. Get in the Game
Dave Lawrence, Head of Growth, Follow Up Boss
Most people look at social media as a megaphone, instead of what it really is—a conversation. Most businesses get onto Twitter and just want to do all the talking, whereas the real Twitter success stories spend a lot more of their time engaging with people in their community. Most of us don’t have the luxury of being even a niche celebrity when we start out on social, and so the conversation is rarely happening on our posts and profiles but on the profiles of others.
Get out there, spend the majority of your time contributing value and participating in the conversation with your community, and sharing your own content when relevant. Then keep a close eye on your DM’s because that’s where the real business happens!
3. Share Your Older Content
Lidiya K, Blogger, Owner, Let’s Reach Success
As a full-time blogger, I’m constantly looking for ways to keep old content alive. One great way is going back to old blog posts, adding new internal and external links, updating images, making changes in formatting, and manually sharing them on social media. That means I tweet the article when updating it. But to take this to the next level, automate the process and share old content with a plug-in like Revive Old Posts. Another idea is to schedule tweets using your preferred social media automation tool.
Make sure you use different CTAs and hashtags and have unique descriptions for each tweet so you can engage your audience. Doing this can not only boost your SEO and increase traffic, but also grow your Twitter following and get you in front of the eyes of influencers.
4. Synchronize Your Tweets with Content on Your Other Platforms
Rehan Ijaz, Founder, Bigdatashowcase
Always syndicate content from other platforms to Twitter. This helps in two ways. It increases your brand reach by leveraging other social networks. It also helps reaffirm your message, because customers remember it better when it is repeated. Make sure that your message is carefully refined before being syndicated across Twitter and other social media platforms. It’s a good idea to use a marketing automation tool like HubSpot to streamline the aggregation of your content and make sure it is published to Twitter around the same time as other social networks.
5. Share Content in Your Own Voice
Ilke Karabogali, Co-Founder, Perzonalization
On Twitter, the more conversational you are, the higher the engagement will be. Your tweets shouldn’t just contain links, quotes or witty statements. Craft your own tweets in your own voice, and with one that is aligned to your brand and your personality. By doing this, you will be able to tempt your target audience to read your tweets, and they will be compelled to click your links or even retweet. Another thing to remember here is not to always have an agenda to “sell.” When you are mindful in your tweets and people realize the honesty and authenticity in those posts, there will be an improvement in your click-through rates.
6. Become a Valuable Resource, Not a Mouthpiece for Advertisement
Marie Fincher, Content/Editorial Director, Trust My Paper
UX, or user experience, has protruded into marketing on all levels. We now care about the user more than ever before. Don’t simply throw advertisement content at your prospects and just walk away with whatever “sticks.”
Make sure that your Twitter account provides your audience with value. This is why it’s essential to curate the material that you distribute to your customers so that they can engage with your brand more than they otherwise would. It has a name—it’s called earned media. You earn your customer’s trust by building a platform that makes their presence online more meaningful.
7. Connect a Series of Tweets in a Thread
Ali Schwanke, CEO and Marketing Strategist Simple Strat
Compose a thread to use Twitter as a series of short posts. A thread on Twitter is a series of connected tweets from one person. Twitter threads can help your content stand out on the platform and encourage conversation. They allow you to extend a point by connecting tweets together. You could even take content from your blog or website and repurpose it this way. It’s great for a list of tips or building suspense.
8. Combine Content Curation with Link Retargeting
Louisa McGrath, Content Manager, Rebrandly
One really effective strategy for Twitter is to combine content curation and link retargeting to build out retargeting lists and increase top of funnel traffic to your site. Link retargeting allows you to present retargeting ads at people who have connected with your brand online, but who have never actually visited your website before. You can tweet out industry news, product reviews or media coverage of your business that is located on third-party sites. Once you use a link with retargeting pixels, you will be able to show relevant ads to anyone who clicks through.
This is an ideal strategy for marketers who already run retargeting campaigns, as it is a fast and cost-effective way to increase the number of prospects on your lists. At Rebrandly, we use it to present ads to people who have clicked on links to our Meetup events. A colleague of mine saw his top of funnel traffic increase by 500 percent after using this tactic.
9. Be Someone Worth Connecting With
Janet Barclay, Certified Digital Business Consultant / Web Designer, JanetBarclay.com
Don’t make the mistake of using Twitter only when you want to promote something, such as an upcoming event or a new blog post. Most people have limited time to click through and explore your links, and you can easily get lost in the crowd. Continue sharing your links, but mix it up a bit by also asking questions, starting discussions, and just making casual comments. And don’t forget to reply to other people’s tweets! Focus on building relationships instead of marketing, and your efforts are far more likely to be rewarded.
10. Don’t Get Too Overwhelmed with Your Twitter
CEO, Roland Pokornyik, chamaileon.io
We learned from our test campaigns that automated tweets and ads are not really effective for us, and also take much more time to plan and create. Additionally, crafting personal, relevant messages and answering every comment demands a large chunk of time from our team members (who could use their time more effectively).
To keep up with our social media, we’ve set up an IFTTT rule that sends us an email alert whenever someone mentions us on Twitter. This way, I can focus on my core competencies but still be updated whenever we’re mentioned. Using this information, we have the opportunity to strategically retweet and follow our subscribers, and then try to start building a community around this. For smaller teams who cannot afford to spend so much time on their social media channels, this is definitely a great tool!
11. Be Concise When Writing Your Tweets
Scribendi Inc., Leader in Online Editing and Proofreading Services for English Documents
Although you have 280 characters to craft the perfect tweet, shorter tweets are still optimal for engagement. Thus, marketers on Twitter understandably struggle to fit their messages into tweets without using outdated text speak (look out 4 our next post 2morrow!) or sending consecutive tweets to communicate one marketing message.
Instead of overwhelming your audience with a barrage of poorly penned tweets, edit your tweets for concision before posting them. You can use editing tricks like trimming filler words like “that” (e.g., instead of “She liked the coffee that she drank,” use “She liked the coffee she drank”) and eliminating redundancies like “really” (e.g., instead of “She really liked the coffee that she drank,” use “She liked the coffee that she drank”), or you can enlist a professional editor to reduce your tweet’s character count.
You can also use link shorteners to reduce the character count, or you can add an image to your tweet to ensure that you can include your whole message. Ultimately, writing is most effective when it is concise, and concise writing will help you meet that 280-character limit while still fully communicating your marketing messages.
12. Adapt and Proofread Your Content
Daniela McVicker, Chief Content Officer, Rated by Students
Each social media network, and Twitter as well, provides a different means of communication to its users. Depending on the kind of content you wish to publish, you will have to pick the right platform to promote it on. Proofreading and adapting your content to Twitter’s needs is what will essentially make it successful.
While there are plenty of top grammar tools you can use in order to edit your social media content, experience has taught me that it’s best to work with a professional writer or company who you will be able to have instant communication with. The importance of professional proofreading can’t be overstated, and it will essentially make the difference between a well-written but poorly edited post and a low-quality but well-adapted one. Make sure to incorporate this essential step to your Twitter marketing strategy and promoting your social media content will become much, much easier.
13. Apply Geo-Targeting to Your Tweets
Natalie Bidnick Andreas, Digital Strategy Consultant, natalieandreas.com
My top Twitter marketing tip for small businesses is to take advantage of the platform’s Advanced Search feature to target potential customers. For example, let’s say you own a coffee shop. Use a geo-targeted search for “I need coffee,” then tweet a special discount and invitation to the user. Twitter Advanced Search can also be used to monitor sentiment about your brand—use it to track compliments, concerns and engage as appropriate.
14. Use a Tool That Lets You Auto-Engage Your Followers
Jason Martinez, Marketing Associate, Redefine Marketing Group
One great Twitter marketing strategy that I recommend is auto-engaging with customers. This is very much a growth hacking strategy for small businesses specifically, but can be applied on a much larger scale. There are many platforms out on the market that can provide a solution for this, but the first that comes to mind is FollowLiker or IFTTT. Once you have an auto-engager set up, it can free up so much time from any social media marketer’s schedule. You can like, follow back, and favorite mentions of your business, as well as auto-reply to tweets. Also, from a customer/follower perspective, it shows that your business is very responsive and transparent.
15. Drive Traffic to Your Content and Add Tracking Pixels
Chelsey Heil, Owner, Creatives by Chelsey
The best tip with Twitter is to take your highest-performing articles and run traffic straight to them on Twitter. This casts a wider net and helps familiarize cold prospects with your brand. Here’s the catch though: you have to repixel those people.
You’ll want to install tracking pixels for Google, Facebook, and any other advertising platform you’re using on these article landing pages. This way, you’ll be able to track the people who visit your post and retarget them with relevant offers on any platform. They can read your article on Twitter and you can put a highly relevant ad in front of them on Facebook. That’s how you leverage Twitter to create a funnel that converts like nothing you’ve seen before.
16. Create a Website Card When Adding an Image to Your Tweets
Colleen O’Flynn, VP of Strategy & Operations, SocialChimp
The best thing you could do on Twitter, especially while driving link clicks, is to create a website card when including images in the tweet. While growing a business, you want them to know and understand your product by checking out your site, leading them to sign up for an email or purchase your product, etc. People’s eyes go to the largest and most attention grabbing portion of the tweet—which is the image.
Business owners often don’t realize that when you create a simple tweet with an image, users tend to click on the image, which only enlarges the photo instead of driving you to the site. By creating a website card, clicking the image leads you to your landing page. So many missed opportunities happen on Twitter because the user will be interested, click on the image, see it expand, and automatically lose interest because our attention spans on Twitter are so short.
17. Identify Your Goals
Nicole Bigar Orban, Owner, Bigar Creative
Small businesses often don’t have the budgets large businesses do, but that doesn’t mean you can’t grow a following! To start, it’s important to identify your objective. Are you looking for worldwide followers (low cost) or qualified leads (high cost). There’s a huge difference between branding and call-to-action Twitter campaigns. Growing a generic, worldwide audience can be achieved in weeks. We’ve gotten following campaigns down to 11 cents per follow.
18. Create Your Private Twitter List
Seth Worby, CEO and Founder, Champ Internet
Use Twitter Lists to build engagement among your most loyal customers by creating a private Twitter List of best customers. Use that list to monitor any tweets from that group. You can like them, retweet them or reply to them directly. This makes it easy to ensure that you are constantly engaging with your most loyal customers.
19. Support Other People’s Content
Danielle Kunkle, Co-Founder, Boomer Benefits
When it comes to being a business owner or brand, we all want to get noticed. All too often, we neglect to notice other businesses that are doing the same. Since getting my business on Twitter, I’ve made sure to follow, mention, like, and retweet other business owners in my similar niche that I know would benefit as often as possible.
The best way to do this is to find people in your industry (they don’t have to be your competitors) who would appreciate the nod from you. You’ll find that as you begin supporting others and their content on Twitter, you will equally benefit and grow your audience and authority as you go. Sometimes this can get lost with other social channels, but for some reason on Twitter, people always notice and you can start conversations via DM as well.
20. Build a Relationship with the Press
Jason Myers, Senior Account Executive, The Content Factory, LLC.
My best Twitter marketing strategy to grow a business is to focus on that social channel’s role as an effective PR tool. The majority of the influencers, journalists and outlets that your business will benefit from being featured on have accounts on Twitter and can be easily engaged. Building relationships with relevant press contacts is crucial to spreading your brand’s message, and no channel provides a better opportunity to become friendly with the media than Twitter.
At the crux of our Twitter marketing strategy is an often underutilized free tool, the Twitter List. By creating Twitter Lists that serve as buckets for groups of accounts based around specific criteria (e.g., trade publications, top writers, scene influencers), you can then optimize your time spent on that channel. Each day, when you login to your account, you can access a specific, pre-built list and engage with the accounts that matter to your objective, instead of going down pointless rabbit holes with the thousands of irrelevant tweets that may be in your timeline.
21. Follow Who Your Competitors Follow
Jim Milan, Communications & Organic Search Manager, Auto Accessories Garage
One of the best things you can do on Twitter is to follow your competitors’ followers. Take some time to go through the Twitter follower lists of your top competitors and follow all of those accounts. A good percentage of these people will follow you back and begin to receive your Twitter updates on sales and promotions. As you gain more followers, you will also show up more often in other Twitter accounts’ “Who to follow” lists and will gain more followers that way as well.
22. Watch Your Use of Hashtags
Ameet Khabra, Pay-Per-Click Specialist, Hop Skip Media
What I would suggest to anyone taking on Twitter marketing is to watch their use of hashtags. I, along with any other online marketer, would suggest that you use no more than two hashtags per tweet. Studies have actually suggested that engagement drops by 17 percent when there more than two hashtags used per tweet. However, tweets that use hashtags received two times more engagement, and those that use one or two hashtags see 21 percent more engagement too.
23. Share Other People’s Content
Gregory Golinski, Head of Digital Marketing, YourParkingSpace
Find influencers in your field and share their content on Twitter. Don’t forget to tag them so they know you shared their content. This will help your business and website get discovered by these influencers, and it’s a great way to break the ice and establish a relationship with them. Since you shared their content with your Twitter audience, they’ll be more likely to share your content with their followers. Sometimes they’ll even do it without you asking them.
24. Start a Partnership for a Good Cause
Marie O’Riordan, Senior Marketing Manager, Prepaid Financial Services Limited
Twitter can be a powerful force for good when it comes to helping the most vulnerable people in our world today. This year, PFS made good on a pledge to provide 200,000 school meals to hungry children in Mali in West Africa, which is one of the poorest countries in the world. Our five-month long campaign with Mastercard in aid of the United Nations World Food Programme (WFP) was a humbling experience for all involved. The power of partnership cannot be underestimated when it comes to sharing meaningful content that can impact the lives of those living with daily food shortages via one of the world’s most popular social media platforms.
25. Create a Geo-Stream for Your Selected Terms
Juuso Lyytikkä, Head of Growth, Funnel
Set up a geo-stream to monitor relevant keywords and phrases. You will automatically receive a notification when one of your selected terms is tweeted. You can then instantly respond to the query or comment with a personalized message directing the user to your website for more information. This not only helps the user find what they’re looking for, but will also drive high-quality leads to your site. Monitoring keywords and phrases will also give you valuable insights into what your customer and potential customers are searching for on the web. This information can inform your future content creation and even product assortment.
26. Use TweetChat for Effective Engagement with Followers and Influencers
Ketan Kapoor, CEO & Co-Founder, Mettl
In my opinion, TweetChat is an excellent feature of Twitter that helps people and businesses connect over hashtags around burning topics that are going viral in the market. By being a part of this tool, you get to experience what’s trending and how you can create your content strategy and marketing campaign around it. Inviting influencers and thought leaders to join the conversation is a great way for increased impact and additional value to your TweetChat marketing strategy. It will make a huge difference in audience engagement levels and push your content to go viral. Asking such influencers to join the conversation has a sure-shot impact, which is hard to match with a simple conversation including just the audience.
Over to You
The first step to a killer social media marketing strategy — no matter the channel — is to build a following. If you don’t yet have a following, consider reading our tip list on how to build a Twitter following. From there, you can employ a strategy for stronger brand awareness and engagement. But, with the number of tweets posted every second, your business has only a very short window to impress your followers and target audiences. Keep in mind these Twitter marketing strategies from the pros and make sure they stand out every time.
Did we miss out on your favorite Twitter marketing strategy? Let us know in the comments.