Unified is a data management and business intelligence platform that helps brands and agencies optimize their advertising investments across different social media channels. It aggregates social advertising investment data across all brands and geographic markets. In this article, we cover Unified reviews and pricing. Ready to get started? Request a demo.
Unified pricing is not published on its website. Pricing for software similar to it usually ranges from $8 to $50 per month for apps with basic features while the more extensive ones can cost $50 to $300 per month. Interested users may contact Unified’s sales team for pricing details.
Ready to get started with Unified? Request a demo.
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Summary of Positive Unified Reviews
As of the date that this article was written (May 30, 2019), there are not many positive Unified reviews online. Most of them are very happy that the platform allows them to have all their data in one place. Some mentioned that it is a great tool to consolidate reports and pull useful information. Good customer service was also cited.
One of the users who gave Unified a positive review on G2 mentioned that he likes being able to use it across multiple social platforms conveniently. He added that the software helps him consolidate reports and export information, which he said other platforms are not capable of. He noted that being able to do this in just one platform is a plus.
Summary of Negative Unified Reviews
There are a few negative Unified reviews online as of this writing. Some users reported though that its dashboard is not intuitive. Others also said that there were instances that its reporting feature failed. They also noted that its pricing is a bit steep for small to medium-sized businesses or individual users.
One user who gave Unified a negative review on G2 commented that he is unsure of the long-term value of the software. He believes that Unified is more suitable for agencies or huge brands due to its pricing.
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Check out the list below of some of Unified’s features:
- Data aggregation
- Marketing data and analysis
- Ad account management
- Comprehensive reporting
- Cross-Channel initiatives
- Controlled collaboration
- Campaign optimization
- And more
What kinds of businesses can benefit from Unified?
Unified is best for agencies or users handling multiple social accounts. It can cover businesses of different sizes, including small and medium businesses.
What does data aggregation mean?
Data aggregation means you have all your data in one place, in one platform. Data can be accessed anytime and by anyone who has been given rights to access. This gives users control to data and enables team members and partners to collaborate.
Here is a list of some of Unified’s popular integrations: