Popular brand taglines are sometimes even easier to recall than a company’s name. However, these taglines are not just meant to be memorable, they also tell us a brand’s unique selling proposition (USP) that makes us choose them over their competition. We curated a list of USP examples from top companies for inspiration for you.
Here are 25 taglines and unique selling proposition examples from our experts:
1. “Tell your story with purpose.”
Rebecca Oggenfuss, Owner, Brand Intentions
I’ve translated my experience in corporate marketing to Brand Intentions, where I empower women to manage their brands like they are managing their business. A meaningful unique value proposition (UVP) is at the center of all this work. I have seen what a difference it makes in marketing and PR when you start from a place of purpose, and you align everything you do with that purpose.
2. “Go global.”
Sean Hopwood, CEO & President, Day Translations, Inc.
We help companies expand their brands to new markets through language and proper communication. We believe that for a company to truly go global, it needs to understand the cultural nuances, history, and consumer behavior of the nations it wants to expand to. It’s not as simple as translating your message word by word.
3. “Your friend with a truck.”
Shaun Savage, CEO & Founder, GoShare
For small moving projects and furniture deliveries, what’s the first thing everyone thinks of? If they don’t own a truck, they are probably wondering if they have any friends with a truck. Better yet, friends that are willing to move a couch for pizza and gas money. Using our app, businesses and individuals can connect with a network of local truck owners that can be scheduled in advance, or arrive within the hour.
4. “Portraits BURSTING with personality.”
Kasey Grim, Owner, Photographer, Fractured Frame Photography
I help entrepreneurs ditch the boring head shots and show off who they really are with personal branding portraits. My photos capture genuine emotions and personality, rather than the typical stuffy corporate photos. I like how my tagline emphasizes my unique value proposition while playfully tying back to my business name, Fractured Frame Photography.
Maggie Aland, Marketing & Review Editor, Fit Small Business
A busy sales team is a good sign for your business. However this also means your team will constantly need to adjust their time and resources as more leads come in. This is where Freshsales comes in with their tagline that means you need an efficient CRM that can handle your sales growth. Freshsales allows you to automatically capture your sales leads all in one place. It then lets you store all of your prospect information, connecting to multiple email accounts so you can track emails, create personalized email templates, and send bulk emails in one place. Try Freshsales for 30 days.
6. “Our clients inspire change.”
Tina Mulqueen, CEO, Kindred PR
We tell their stories. This reflects our value proposition in a few ways. It shows that we’re client-focused and adept at creative storytelling. It also says that we are committed to working with innovative and socially responsible brands. Our tagline puts the focus on the work that our client does to be newsworthy. We’re just their creative ambassadors.
7. “Glue diligence”
Pierce Covert, President, Glue Machinery Corporation
This tagline distinguishes us as an industrial adhesive manufacturer from competitors as it represents our approach to doing business: customers come first and foremost. This completely free consultation program involves speaking directly with prospective customers about their needs and unique pain points to develop the right adhesive solution that’s tailored to them.
8. “Recruiting. No longer a 4-letter word.”
Mike Batman Cohen, Founder, Wayne Technologies, Inc.
I try to focus on the experience our customers have working with us. When people think of recruiters, they typically roll their eyes or think of some four-letter word they wouldn’t say out loud (or maybe would). We want to change that, so when they think of recruiters, they smile and link it to the positive experiences they’ve had working with us.
9. “Protect your skin with style!”
Erum Ilyas, MD, MBE, FAAD, CEO & Founder, AmberNoon
Our tagline explains how we combine skin care with fashion by producing clothing that’s meant to be worn year-round while also being sun protective without added chemicals, using design features meant to protect our clients’ skin. We recognize that our clothing does not always adequately protect our skin and that in spite of the skin cancer epidemic, there continues to be times when we do not always wear sunscreen.
Marc Prosser, Co-founder, Fit Small Business
This tagline from Monday.com stands out because it directly offers an answer to a real problem that every growing business faces. As your team begins to deal with projects with long lead times, they will require tools that will help them keep up with the changing workflow. Monday.com is a highly customizable project management software that effectively simplifies team tasks. It offers features like templates, custom tags, email integration, and cloud storage to help teams manage even the largest projects by customizing data as projects grow and develop. Click for a free trial.
11. “Career coaching for people who care.”
Wendy Toth, Career Coach, PowerSuiting
Creatives and communicators put a lot of themselves into their work—that’s what makes it unique. So by default, they care deeply about aligning the work they do with their values. That’s the core of my offering. I also work hard to dispel the cliche, “Nice guys finish last.” I know from experience that you don’t have to sell out, or become a corporate shill in any way, to be extremely successful. My best client is a kind and caring person, and I help them use those traits to make more money.
12. “Skincare with all of the pampering & none of the fuss.”
Roberta Perry, Co-founder, Scrubz Body Scrub, Inc.
We make multitasking scrubs and lotions. Because we remind people that taking care of their skin does not have to be an entire regime that they won’t find time for, we remind them that what we really sell is permission. Permission to take care of yourself in a pampering, no-fuss way. They get this idea instantly, and so it really gave birth to the newest tagline.
13. “Your best interests are our best interests.”
Eric Vallee, Founder, Novel Financial
We believe that this highlights the fact that we will act in a fiduciary manner at all times, as opposed to our competition, which is known for acting in their own best interests. Typical advisers are paid commissions by mutual fund companies, or charge management fees as a percentage of their clients’ portfolio size. As a result, they are incentivized to not necessarily do what is best for their clients, but to put them into expensive mutual funds with high commissions, or to keep them as a client no matter what in order to maximize their management fee.
14. “Revolutionary engagement.”
Crystyl Swanson, Founder, RENGA
RENGA means linked poem, where contributors write lines that contribute to the end result. My company enables engagement on every level, whether it be through effective marketing or collaboration among team members through personality profiling. The idea of revolutionary engagement, on all levels, is truly a unique approach to creating a consistent and effective brand message while enabling team members to revolutionize their collaboration.
Gavin Graham, Editor, Fit Small Business
The tagline for WeWork is intriguing, seeing as every business owner’s dream is to take their business to the next level. This alone can attract the audience, begging the question of what WeWork can do for them. WeWork is one of the largest providers of shared office space in the world, with more than 400 locations spread around 22 countries and 23 cities in the United States. They offer scalable work space and business service solutions for teams and businesses of any size. Signing up as a WeWork member also means having access to discounted business services and a network of professionals and entrepreneurs to keep you motivated. Become a member now.
16. “Everyone deserves a mulligan.”
De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group, LLC
Most people can relate to this, and they smile when I say it. We use this in our marketing efforts when people are looking for a do-over on their website, blogging efforts, or social media.
17. “We don’t just have clients, we have fans.”
Sherry Holub, Creative Director, JVM Design
Our tagline basically came about since we have such a long history and track record of not just happy clients, but long-term relationships with clients. Whether you’re a one-person operation or a growing small business, we’ll be there to help make your life more stress-free.
18. “Life. Money. Balance both.”
Michelle Cortes-Harkins, Wealth Management Advisor & Partner, Harkins Wealth Management
We believe that life is a balance of caring for your money and of experiences. If you shift too much energy towards budgeting and saving, you miss out on enjoying your life. The same can be said for not saving or planning and always feeling financially insecure. We teach individuals how to balance both areas: life and their money.
19. “Great events start with smart meetings.”
Donina Ifurung, Owner & Managing Director, Ohh Events
Successful meeting planning is the foundation and building block for great corporate events. The purpose, the goal, and desired outcome of an event can’t come about without the smart meetings at the initial phase of the event planning. Smart meetings create a road map for the event, and outline the plan and blueprint for the intended business goal of that event. Well-planned meetings create amazing events.
20. “Orchestrating your business sale.”
Armin Laidre, Managing Partner, ExitAdviser, LLC
Indeed, our solution handles the whole process of selling a small business. Besides, orchestras tend to possess high energy, teamwork, good leadership, management of complexities, and a large set of competencies. By including the key phrase (business sale), it quickly says what business we’re in. It also correlates with our unique value proposition (UVP), which is providing an end-to-end, do-it-yourself, business-for-sale solution.
21. “We inspire confidence & joy through dance.”
Lindsey Dinneen, Owner, VidaDance Studio
Many dance studios say their classes are fun and are taught by qualified instructors, and while our classes are that way too, we wanted to set ourselves apart by choosing two words that we felt best described the very real results students experience when they take dance lessons. Our company’s staff all felt that the greatest things they got out of taking classes themselves were confidence and joy, and that’s what we all loved best about what dance brings us.
22. “Fall in love with your life.”
Joyce Blue, Self-empowerment Coach & Money Relationship Expert, Empowering You – Life Enhancement Coaching
More than half of the United States is stressed out about money, and it’s affecting all their relationships. They don’t realize there is a better way. I help successful women to be financially secure and emotionally strong, even if they have been struggling for years. They learn how to stop living a life of quiet desperation, and tap into their unlimited personal power so that they can create a life that they only previously dreamed of.
23. “Making parenting less messy.”
Hannah England, Founder & Creator, Wash. It. Later.
Our product is created for the absolute worst messes while parenting. These disasters don’t care if you’re at the park, out shopping, on an airplane, or at your friend’s house for dinner—and we know because we are parents too. Our unique selling proposition is to help parents do all these tasks without the expected mess. Wash It Later bags give you the chance to get the outfits, swaddles, and sometimes your own clothes home safely, and all the while naturally soaking the garments on the spot to prevent stains from setting.
24. “The sound of quality is silence.”
Walker Peek, CEO, Commercial Acoustics
We are a professional acoustics and soundproofing solutions company based in Tampa. The tagline shows our unique value proposition (UVP) because it drives home what we do and the quality of the work. It really shows that you can hear—or rather, not hear—the quality of our products and services. Additionally, the tagline is fun, memorable, and interesting. It tends to catch the interest of many people, including those outside our industry.
25. “Get out into the world. We’ve got your back.”
Mina Lloyd, COO, Guardian Band
Every day there is another news story about someone being attacked or assaulted, and assailants are hard to catch because there isn’t a camera permanently recording their identity. In answer to this, we created a wearable product that can stream live videos and record GPS coordinates at a push of a button. These features empower people to live life without fear by allowing the wearer to film what is happening around them.
Every successful business has a unique selling proposition that makes their product or service attractive to their target market. Combine this with a catchy tagline, and you’re on your way to becoming a memorable brand. We hope our list of USP examples will give you the perfect inspiration to keep you top of mind of your target audience.
Did we miss out on your favorite unique selling proposition examples? Share them with us in the comments.