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Simon Sinek is wonderful – I think I like him the most because he’s against the grain in lots of ways. His thoughts on smartphones, millennials, and other things are not really popular… but he still is. That’s how you can tell he’s saying what we know needs to be said, but don’t really want to admit 🙂
Also, big push for Donald Miller and StoryBrand as well. It’s not that he’s reinventing anything – but he is so laser-focused on story marketing, that it’s INCREDIBLY accessible and game-changing when you adopt his principles. It’s really changed my approach to marketing VERY quickly and VERY effectively.
Great stuff from the other posts – one other thought.
Remember that marketing from church organization to unchurched person is only so effective – and really not very effective.
The best way to initiate growth and momentum is to ignite the people who are already a part of the church. So prioritize content that is highly shareable, prioritize campaigns that aren’t created by you – but by them.
It’s THEIR networks you want THEM to tap into. That’s called the “relational reach zone” of the church, and it’s the easiest way in for anyone.
Do you have an idea for what the “video”-specific brand might be? I think the umbrella idea is helpful when your business is shifting, and you’re probably right about “video” being a little too tight.
There’s also the chance that you could house everything on your current site (web services), and purchase another domain name and try out some other branding with other marketing techniques – but then drive it all back to the Web Services site.