VerticalResponse is an email marketing software that allows small business owners to send autoresponders, invitations, offers, and newsletters. We compiled VerticalResponse user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.
For an in-depth comparison of top email marketing software, read our email marketing buyer’s guide.
VerticalResponse Customer Reviews
Summary of User Reviews
We scoured hundreds of reviews and determined that VerticalResponse has generally positive ratings. Here’s what we found:
What VerticalResponse does well:
Users who gave VerticalResponse a positive review said that it is extremely easy to learn how to use it. They also mentioned that its reports come in a simple and easy-to-understand format. A lot of users praised the company for providing several ways to contact the support team (email, chat, phone) and the quality of service their representatives provide. Its pricing structure also gets a lot of positive feedback from users.
What VerticalResponse does not do well:
Users who gave VerticalResponse a negative review said that the platform has limited functionality. They said that it is too basic and that it lacks the functions and features that other email marketing platforms have. Some users also reported inconsistent software performance and technical glitches.
Most Helpful Positive User Review
One user who gave VerticalResponse a positive review on G2 Crowd said that while looking for an email marketing software for his business, he found that most providers require subscriptions that are too much for his operation. He also didn’t need the amount of emails that come with those subscriptions. He said that although he found platforms that offer Pay As You Go plans, they come at hefty price tags. When he came across VerticalResponse, he was first attracted to its price, but soon later found out that it is also very easy to use and he was able to send emails immediately.
Most Helpful Negative User Review
One user who gave VerticalResponse a negative review on Capterra said that although it is a good value for money for bulk email marketing, its system has bugs and needs to be updated. He said that the platform sometimes freezes up, which calls for a need to reload the system and redo what he’s been working on.
VerticalResponse User Reviews from Around the Web
Here are a few other resources for finding helpful VerticalResponse customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average Rating as of August 4, 2017|
VerticalResponse’s pricing is calculated based on your number of subscribers. They offer a Free plan for small business owners that comes with a 300 subscriber limit and 4,000 email sends. Their paid plans — Basic, Pro, and Pro+ — start at $11, $16, and $196 per month respectively. These are for 500 subscribers with unlimited email sends.
|Number of Contacts|
|Contact List Management|
|Reports and Analytics|
|Live Customer Support|
|Remove VerticalResponse branding|
|A/B Subject Line Testing|
|Automated Email Series|
|Email Campaign Strategist|
|Track, Report, and Optimize Your Campaigns|
If you have more than 500 subscribers, you can check their pricing page for an automated and instant calculation of how much your monthly fee will be per plan. Semi-annual and annual discounts are offered during checkout.
If you only send occasional emails and monthly subscription plans are not ideal for you, you can also opt for a Pay as You Go option, which starts at $7.50 for 300 emails and can go as high as $3,750 for 500,000 emails.
If you are a non-profit organization, you can apply for a free account which will allow you to send up to 10,000 emails a month, with no limit on the size of your list. If you need to send more emails than that, you can get the paid plans at 15% off. To see if you qualify, you can fill out their application form for non-profits.
Is VerticalResponse Right For Your Small Business?
VerticalResponse is great for small business owners who are looking for an affordable email marketing software to use for their small list. With VerticalResponse, you have the option to start with what you have while allowing you to upgrade to more advanced plans and to higher contact limits as your business grows. It is also simple to use, so this can be a good option for you even if you are new to email marketing.