WebEngage is a full-stack marketing automation platform that helps drive growth for consumer businesses. It lets users craft contextual and personalized campaigns to engage users through push notifications, in-app messages, short message service (SMS), web push, and emails. In this article, we cover WebEngage reviews and pricing. Ready to get started? Get a free trial.
WebEngage pricing is comprised of four paid plans, billed annually: Solo ($199/month), Band ($899/month), Choir ($1,499/month), and Orchestra (custom-priced). The main differences between the plans include the number of journeys and level of support as well as access to premium features, such as A/B testing of campaigns, advanced analytics, and custom reports.
Number of Journeys**
*All plans are paid in full at the beginning of the billing cycle.
**A Journey is a drag-and-drop campaign designer built for product marketers. It helps users build and execute smart marketing campaigns from scratch.
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Summary of Positive WebEngage Reviews
Users who gave positive WebEngage reviews online commented that it is easy to use and set up once the scripts and events are in place. They added that its on-site notifications are engaging and that uploading creative and setting rules is easy. Excellent customer support was also cited.
One user who gave a positive WebEngage review on G2 commented that it does not have a steep learning curve. He shared that everyone on their marketing team has mastered its basics in just a little over one week. He particularly cited the Journey Builder feature as helpful, explaining that it allows marketing teams to work on big-picture tasks since daily operational activities are already automated.
Summary of Negative WebEngage Reviews
Users who gave negative WebEngage reviews online reported that its pricing is steep. They noted that response time on the dashboard is sometimes slow and that its mobile app needs improvement. Users also commented that its analytics and reporting features could have improved functionality.
One user who gave a negative WebEngage review on Capterra said that its pricing model discourages experimentation and creates roadblocks in terms of onboarding. He also commented that it does not send emails and messages but needs integrations with other senders to enable that functionality.
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Check out the list below of some of WebEngage’s features:
- Journey designer
- Contact management
- Message personalization
- And more
What is user engagement?
User engagement is the degree and depth of brand-focused interactions a user chooses to perform. This includes transactions a user performs on a mobile app or website and the brand-focused interactions they perform on social platforms or in person. WebEngage can help users transform user engagement into actions that create value for businesses.
What kind of campaigns can WebEngage create?
WebEngage can create different kinds of campaigns, depending on frequency, context, and medium. Its dashboard allows the creation of the following campaigns: one-time, triggered, recurring, transactional, journey, and relay campaigns.
Here is a list of some of WebEngage’s popular integrations: