Wix is one of the leading all-in-one site builders that gives users an easy way to build and manage an online store for as little as $23 per month. Its competitively priced plans give users everything they need to build an online store, from a domain name and hosting to online store templates, product listings, online appointment booking tools, and selling on Instagram.
Just starting out? Check out our comprehensive guide to building a small business website.
Easy to use
Unlimited storage is not available
Built-in payment processors
Not as many ecommerce features as alternatives
Integrates with hundreds of platforms and providers
Limited dropshipping integrations
Tip: Those creating an online store with a large volume of products or large media files (e.g., videos) might want to consider choosing an ecommerce site builder that offers plans with unlimited storage, such as Squarespace.
How to Create a Wix Ecommerce Website in 5 Steps
Wix makes it easy for anyone to build an online store in as little as five steps. First, go to Wix.com and create an account. Then answer a few questions about your business and the type of site you want, and then choose an online store template. Next, add pages, customize your site, and then build your store by adding products and inputting payment information. Lastly, to publish your site, select a plan and connect your domain.
1. Go to Wix & Create an Account
Navigate to Wix.com and click the “Get Started” button to create an account. Follow the prompts to input your information and sign up.
2. Select an Online Store Template
After completing the sign-up form, you will be asked a few questions. First, “Who do you want to create a website for?” Then, “Have you created a website before?” Next, “What kind of website do you need?” And finally, you will be asked to choose which way you want to build your site: using Wix ADI or the Wix editor. To create your own site, choose the Wix editor. After answering those questions, you can browse and select an online store template for your ecommerce site.
Tip: Be sure to take your time when choosing an online store template because Wix does not currently give users a way to switch templates. Instead, if you change your mind and want to use a different template, you will have to rebuild your entire site. You can filter results by type of business and you can test the functionality of templates by hovering over them and clicking “view.”
3. Add Pages & Customize Your Template
Next, you will be directed to the Wix editor, where you can begin customizing your chosen template. The Wix editor is ultra-easy to use, with an intuitive drag-and-drop editing interface where you can simply click on the elements you want to update.
To manage pages (e.g., add, remove, re-order), add page elements (e.g., text, images, contact for), manage your store, or add apps, use the left-hand menu. You can also manage your blog and add apps from this menu.
Here are the following pages and sections to customize:
- Add pages
- Customize pages (including your home page)
Tip: Take advantage of available apps that can add extra features to your site, such as social news feeds and shipping calculators, as well as integrate platforms and tools you’re already using, such as Mailchimp for email marketing or other ecommerce tools such as shipping calculators and dropshipping providers.
4. Add Products & Configure Online Store Settings
Once you have built out your website, it’s time to create your online store. To do this, navigate to the left-hand menu and select the shopping bag icon to open the Wix store manager. From there, you can go to your store dashboard, add products, and add collections to pages on your site. Those looking to use dropshipping can connect to the Modalyst Marketplace and sync products from Modalyst to your store.
5. Launch Your Online Store
After you’ve built your online store, complete with all web pages, product pages, and selling tools, it’s time to launch your new ecommerce website. To start, click the “Publish” button in the upper right corner. In the pop-up that appears, click the “Upgrade Now” button to connect your site to a custom domain name (e.g., www.yourstore.com).
Select the plan that best fits your online store, and then select your desired subscription period (i.e., monthly, yearly, two years, or three years). Note that annual plans (or longer) come with a free domain name, so if you don’t already have a domain name, consider opting for the annual plan so that you get a domain that’s automatically connected to your site. Complete the payment information to complete your purchase. If you got a domain through Wix, your site will be live.
Pricing for Wix ecommerce plans start at $23 per month and increase to $49 per month. While the features included are the same across plans, from the available payment processors to the ability to sell on Instagram, what varies is the amount of storage included. For example, the Business Basic plan ($23 per month) includes 20GB of storage, the Business Unlimited ($27 per month) includes 35GB of storage, and the Business VIP plan ($49 per month) includes 50GB of storage.
- Already have a domain name? Learn more about connecting a domain name to Wix.
- Need a domain name? Those who need a domain name, but do not want to get one through a Wix plan, can find one using GoDaddy, which has step-by-step instructions on connecting a GoDaddy domain to Wix.
Wix Ecommerce Features
Wix offers a number of ecommerce features to suit a large majority of online store needs. These include prebuilt online store templates that make it easy for anyone to build an ecommerce site to major online payment processors, an easy-to-use store dashboard to manage inventory and orders, the option to sell through Instagram, and dozens of integrations, including email marketing automation tools such as Mailchimp and dropshipping providers such as Modalyst.
Wix ecommerce features at a glance:
- Dozens of online store templates
- Connect to PayPal, Stripe, and Square
- Transaction fees: 2.9% of the total transaction plus 30 cents
- Easy-to-use shop manager dashboard
- Ability to purchase and print USPS shipping labels
- Sell through Instagram
- Mobile-friendly product listings
- Automated invoice notifications
- Dozens of ecommerce apps and integrations
- Wix Bookings for online appointment booking and scheduling
- Dropship products using the Modalyst Marketplace app
Wix Ecommerce Reviews
Rating: 4.3 out of 5 stars
Overall, Wix is a well-rated site builder, with an average rating of 4.3 out of 5 stars from over 80 reviews. Users like how easy it is to use, given its user-friendly, drag-and-drop site editor. On the other hand, you can’t switch templates without completely rebuilding your site and for ecommerce use, it doesn’t offer as many selling features as other platforms such as Shopify for dropshipping or GoDaddy for robust online appointment booking (including recurring payments).
Most Helpful Positive Review
“Excellent creator of web pages with a variety of features that allow even novice website designers to create their own. It provides a simple, friendly, and easy-to-use interface, where you can visualize all the elements that you can add to your page. The most attractive thing is that their customer support team is really active and attentive.”
— Hanna Bedoya
Most Helpful Negative Review
“One of its drawbacks is that when you want to change the template you used, for some reason, you must configure everything from scratch.”
— Rebecca Rondon
Tip: Want to learn more about Wix? Read real Wix reviews.
Best Wix Ecommerce Alternatives
Wix isn’t the only option businesses have when it comes to building an ecommerce site easily and affordably. There are a number of site builders and content management systems available that do the same, and which is the best for you will depend on your business types and needs. Overall, the top Wix alternatives are Squarespace, GoDaddy, Weebly, and WordPress.
Here are the best Wix alternatives:
- Squarespace: Squarespace is a top site builder with ecommerce plans and features. It offers many high-quality online store themes with built-in selling tools that are easy to use, and ecommerce plans starting at $26 per month. In regard to online stores, it’s a good choice for nearly any business type, but especially those in the food industry as it has a lot of restaurant-specific themes and integrations. Check out Wix vs Squarespace.
- GoDaddy: GoDaddy may be better known for its domain name registration and web hosting services, but it also has a site builder. What makes it stand out is its built-in online appointment booking system and ability to accept recurring payments, making it the best choice for those promoting a service and wanting to accept online appointments (e.g., salons, spas, fitness centers, counselors, dentists).
- Weebly: Weebly is an ultra-simple site builder geared toward easily designing online stores. It doesn’t have nearly as much customization freedom as Wix, though it does give users an easy way of quickly building a website, and plans come with unlimited storage. Ecommerce plans start at $26 per month, so it’s priced a bit higher than Wix’s entry-level ecommerce plan, but with unlimited storage.
- WordPress: WordPress is the world’s leading content management system (CMS), and while it’s the most popular for a reason, it’s also not the easiest to use. Those who have some technical experience or the time to learn, and who want maximum customization capabilities. should consider WordPress. Learn more about Wix vs WordPress.
Tip: Looking for more insight? Check out our article on the best website builders.
Frequently Asked Questions (FAQs)
Can you use Shopify with Wix?
No, you cannot use Shopify with Wix. In fact, you wouldn’t want to as they’re both site builders, and so it doesn’t make sense to use both simultaneously. If you’re deciding between the two, generally Wix is better for businesses whose website is a secondary sales channel, whereas Shopify is generally a better fit for those whose primary sales channel is online. Learn more about how to build a Wix website.
Which is better: Wix or WordPress?
Wix and WordPress are two very different ways to build a site. Wix uses a drag-and-drop site editor that makes it easy for anyone to build a site, whereas WordPress requires some web design skills. It is possible to build a WordPress site using a drag-and-drop site editor by installing a site builder plugin such as Elementor, but you also need web hosting and a domain. Granted, WordPress has much lower ongoing costs, with web hosting plans for as little as $2.95 with providers such as Bluehost.
Is Squarespace better than Wix for ecommerce?
The answer to this question will depend on who you ask. Wix offers slightly cheaper ecommerce plans ($23 per month compared to $26 per month), but Squarespace plans include unlimited storage. This makes Squarespace better for those with a large volume of products for sale or those who are creating a media-heavy site, such as a videography company with a portfolio page. Get the complete breakdown of Wix vs Squarespace.
Wix is a leading way to build and manage an ecommerce website, and for good reason. It’s not only priced below its direct competitors with ecommerce plans starting at $23 per month, but it offers a range of ecommerce features for most business types and online stores, from those selling products to businesses selling services online using appointment booking tools.