Wix consistently ranks highly as one of the best all-in-one website builders available. It’s also a particularly good site builder for search engine optimization (SEO) beginners. Upon signing up, its SEO features are detailed in the Wix SEO Wiz, an SEO guide showing you how to optimize your site step by step. Because Wix is marketed as a site builder for beginners, expect that many of these SEO features are easy to set up, optimize, and maintain.
If you don’t already have a Wix account, register now for free and follow along to build out your Wix site that’s optimized for search.
Basic Wix SEO Features
SEO works by increasing your site’s traffic through organic means. When your site is optimized, you have a higher chance of ranking on search results—thus, more visibility and traffic. It may sound complicated, but Wix SEO is perfect for beginners. Wix has some SEO built in naturally, like good page loading speeds and mobile-optimized templates. It also has SEO features that need to be added manually.
We’ll go through each of these features in more detail below:
Pro tip: To access the Wix SEO Wiz, first head over to your site’s dashboard. Under “Marketing & SEO,” click “Getting Found on Google.” Fill out your site’s name, then answer the questions that follow. From there, Wix will automatically generate an SEO checklist for you to follow.
SEO Title Tags
Shortcut: Wix Editor > Pages > Main Pages > Specific Page Options (“…”) > SEO Basics (below the Title Tag section)
The meta description is the short snippet of text below your title tag that’s displayed in search results. This tells the user a little bit more about what they can expect from your page. On Wix, you can find this section underneath the Title Tag section in the same menu. Again, Wix SEO suggests doing this for your homepage, but it’s equally important to do this for all the pages on your website.
- Add your brand, business, site, or product name
- Include at least one keyword
- Describe what’s on the page concisely, and keep it unique
- Pay attention to length (e.g., Google suggests using between 155 to 160 characters)
Shortcut: Wix Editor > Settings > Connect Domain
A domain name is your address on the web. It’s extremely important to have a custom domain name so that audiences can find your site easily. It’s also much more professional than having a subdomain (e.g., www.yourwebsite.wix.com vs www.yourwebsite.com).
Purchasing any of Wix’s premium plans entitles you to a free custom domain for a year, but you can also purchase your own through a domain registrar like Bluehost, or get one for free with a web hosting plan.
Pro tip: If you already have a domain name registered, you can easily connect it to your Wix site with any premium plan.
Shortcut: Wix Editor > Pages > Main Pages > Specific Page Options (“…”) > SEO Basics > Change URL
A custom page URL (e.g., www.yoursitename.com/store) can help people navigate your website. It also tells your audience a little more about what they can expect from a certain page. Ensure that each page on your website has a unique URL by changing it on the SEO Basics tab of the specific page.
- Describe what’s on the page, like “store” for your store or product catalog or “about” for your bio
- Keep it short, unique, and easy to spell
Public & Private Pages
Shortcut: Wix Editor > Pages > Main Pages > Specific Page Options (“…”) > SEO Basics > Toggle “Let Search Engines Index This Page”
Private pages can’t be indexed by search engines. In order to allow bots to crawl your website, you’ll need to make it publicly searchable. To do this, head back over to the SEO Basics menu, scroll down to the very bottom, and toggle the visibility option. However, you can also automatically toggle this for your entire site by going to your dashboard. Click on “General SEO Settings,” then toggle “Let Search Engines Index Your Site.”
- Keep all the pages on your site public, except for utility pages and pages that don’t add much value to search engines (e.g., category pages and author bios)
Google Search Console
Shortcut: Wix Dashboard > Marketing & SEO > Get Found on Google > Connect Your Site to Google Search Console
Connecting your website to Google Search Console speeds up the process of Google’s bots crawling your website. On Wix, you can connect and verify your website in just a few clicks. First, exit the Editor and head to your site’s dashboard. Under “Marketing & SEO” on the left, click “Get Found on Google,” then “Connect Your Site to Google Search Console.”
- Create and submit an XML sitemap to Google or your chosen search engine; only public pages will be included in your XML sitemap
Shortcut: Wix Editor > Settings > Mobile Friendly
Did you know that the majority of web traffic comes from mobile devices? Although Wix’s templates are all automatically mobile-optimized, it’s important to double-check the settings on your website to ensure that it’s toggled. To do this, go to your Editor and click “Settings” on the top menu bar. Then look for “Mobile Friendly,” and toggle it on.
- Don’t disable this for any reason, as having this turned off will negatively affect your SEO rankings
Shortcut: Wix Editor > Settings > Favicon
Favicons are small icons that appear before the title tag on a browser. They also appear in your search history and bookmarks. They don’t directly affect SEO, but they can increase your brand visibility, name recognition, and give a sense of professionalism.
- Use the logo of your brand as your favicon
404 Error Page
Shortcut: Wix Editor > Settings > Error Page (404)
A 404 error page is the page that appears when a user lands on an invalid URL on your website. Although Wix already has a default 404 page set up, it’s beneficial to have a custom one specifically for your site. A custom 404 page gives you the opportunity to insert links and direct users to other pages on your site that they might find interesting, therefore lessening the chances of them leaving altogether.
- Keep it on brand and memorable
- Don’t add too much information; a short error message or explanation and links to your best content would be enough
- Add a call to action
Shortcut: Wix Dashboard > Marketing & SEO > SEO Tools > SEO Patterns
Optimizing your website may seem a little complicated, but Wix makes it easier with its SEO Patterns feature. In this menu, you can edit the SEO for pages on your website under the same categories (e.g., main pages, blogs, and bookings). These apply to all future pages under the same category, but take note that the settings won’t change for pages that already have previous SEO enabled.
Advanced Wix SEO Features
Although Wix is touted as a beginner-friendly website builder, they’ve also started recently adding features to attract more advanced users. One of these features is advanced SEO.
In most cases, the basic SEO outlined in the section above will be more than enough, but if you’ve been in the website building space for a longer period of time, you’ll be glad to know that Wix also has some features that you can work with.
Learn more about Wix’s advanced SEO features below:
Structured Data Markup
Shortcut: Wix Editor > Pages > Main Pages > Specific Page Options (“…”) > SEO Basics > Advanced SEO > Structured Data Markup > Add New Markup
Structured data markup, or schema markup, makes it easier for search engines to crawl your content. This may sound similar to an XML sitemap, but sitemaps only direct bots around your site. Schema markups go into much more detail about the information that’s present on your website. Writing out a schema markup is complicated, but there are tools out there like Merkle that will automatically generate one for you that you can then copy into the Wix section.
Robots Meta Tags
HTML Meta Tags
Shortcut: Wix Editor > Pages > Main Pages > Specific Page Options (“…”) > SEO Basics > Advanced SEO > Additional Tags > Canonical
Sometimes, you’ll create pages with similar information to one another (e.g., updates of previous articles where the original article is still live). When this happens, you’ll have to inform the search engines which of the pages should be indexed and shown. This is where canonical URLs step in. Wix automatically creates them for you—which can be seen on the Advanced SEO of each page—but you can edit them by clicking the “…” icon beside the tag.
Social Media Settings
Shortcut: Wix Dashboard > Settings > Advanced > Custom Code
In case none of Wix’s SEO settings are enough—for example, if you need to add more meta tags to your pages—you always have the option to add custom code to your website. You can choose to add custom code to your entire site or only to specific pages through the Custom Code section in your Settings.
Additional Wix SEO Best Practices
SEO is more than just tangible things you can tweak on your website. Search engines like Google also rate how well you can attract and retain audiences. Hence, your bounce rate, or the rate people “bounce” off your website, is something to keep in mind. Although an acceptable rate in one industry differs from the next, in general, the lower your bounce rate, the better.
To lower your bounce rate, you’ll need to improve the user experience. Click on the drop-down menu below to learn about ways to do so:
High-quality images can improve your content. Thus, you should only upload high-quality images onto your website. However, they can also affect a page’s loading speeds. Compress all your images before loading them, and test your site out on both mobile and desktop before making all changes permanent.
Add Alt Text
Alt text, or alt tags, are short descriptions of images that are beneficial for your site visitors (especially for accessibility) and search engines. For direct SEO, alt text gives more information about what’s on a specific page to search engines. Alt text can be added on Wix via each image’s settings, but remember not to go overboard and keep it under 12 words in length. Adding one to two keywords in your alt text may help, but it isn’t a requirement.
Create Long Content With Headings
Studies have shown that longer content increases rankings. More than the length, longer content allows for more backlinks, keywords, information, and dwell time. All these affect how users and search engines see your page. In the same vein, text headings give structure to your long content, and they are also useful places to insert keywords for SEO purposes. Make sure to use a number of headings in your content to organize your pages.
Keywords are words that people search for, which are then matched with your content. There are a number of keyword research tools available that can help you generate useful keywords for your website. These keywords should be inserted into your content (including images) as organically as possible—aim to have three to four keywords for each page and insert them once or twice every 100 words.
Pro tip: Using too many keywords consecutively, or including too many keywords in your pages, is called “keyword stuffing.” This is a red mark for search engines, and can negatively affect your rankings.
Make your site easy to navigate. Ensure that your pages and subpages are grouped together and flow well on your site’s menu bar. Wix also gives you the option of adding categories and tags to your blog posts.
Categories are the overarching themes (like “Holidays” or “Breakfast”), while tags are subcategories or keywords that help users find your posts easier (e.g., “Christmas” or “Eggs”). These can be edited and found on the left-hand menu of the specific blog post.
SSL, or secure sockets layer, is a code that secures the communication between a web server and a browser. Google takes this into account when determining rankings, and having an SSL-encrypted website is a huge plus to users who want more privacy and security. Wix automatically provides SSL certificates to all of its premium sites (i.e., not on the free plan), and at the moment, there’s no way to toggle it on and off.
Maintain Your Site’s SEO
Search engine optimization is a continuous process, and it mainly involves keeping your processes up to date. For example, ensure that none of your links are broken and submit an XML sitemap to Google Search Console whenever there’s a major change (or at least once every few weeks). You should also track and monitor your site’s analytics so you can be made aware of any changes that need to be made.
You can track your analytics using these tools:
- Wix Analytics: Wix’s built-in analytics tool monitors your site’s traffic and sales. It even provides email reports and alerts. Access Wix Analytics under Analytics & Reports on your Wix Dashboard.
- Google Analytics: A free service from Google that tracks basic site data. You can use this in conjunction with other analytics tools. Connect your website to Google Analytics by heading to your Dashboard, clicking on “Marketing & SEO,” and then “Marketing Integrations.”
- Other analytics tools: There are numerous other tools, both free and paid, that you can use to track your web data and traffic. Many of these tools—like SEMRush—offer site audits, competitor checks, and keyword research features that can help you improve your SEO and increase your rankings.
Although tracking your metrics isn’t very complicated, applying the data you gather can take a lot of time. In case search engine optimization proves to be too complicated, you can always hire SEO professionals through Wix or Hibu—digital agencies that can help optimize and rank your website.
Frequently Asked Questions (FAQs)
Is Wix good for SEO?
Yes. Wix SEO is top-notch, considering it’s touted as a beginner-friendly site builder. It’s one of our recommended site builders for SEO, and is especially useful for beginners who have no clue how to start. Although Wix also has some advanced SEO tools, if you’re really looking to optimize and customize your website, we suggest working with WordPress and one of its many SEO plugins.
Is Wix SEO free?
Some of Wix’s SEO features are available on their free plan, like creating tags, but most are only available through upgrading to a paid plan. The good news is that building a website on Wix is fairly affordable, starting at just $14 per month for a premium plan.
Is Wix a good site builder?
Wix is one of our top site builders, and it’s especially known for its amazing and beginner-friendly drag-and-drop editor. Although it may not have designs and features as sleek and advanced as Squarespace, Wix gives you the most customizability out of all the other all-in-one site builders out there.
Wix has very useful SEO features, both free and paid, making it one of the best site builders for optimization. We especially recommend it for beginners having trouble with SEO, as Wix SEO Wiz serves as a guide to the basics.
After following Wix’s checklist, most of your site should be optimized. But there are some best practices, plus advanced SEO features, that you can also dive into to improve your Wix website further.