While Wix and Squarespace offer similar all-in-one hosting and website builder plans, Wix offers extensive creative freedom in their drag-and-drop editor and over 500 templates, while Squarespace offers a structured drag-and-drop builder and ecommerce functionality. Wix is best for creatives while Squarespace is best for building a clean, professional website for ecommerce purposes.
Who Wix Is Right For
Because Wix’s $13 per month to $22 per month drag-and-drop builder offers complete control over a website’s design, it is best for businesses wanting a very hands-on approach to site creation. However, as Wix’s plans don’t include an SSL certificate to protect the processing of financial data, it doesn’t work well for ecommerce stores. Instead, graphic designers, architects, interior designers, and fashion designers can best use a Wix website to showcase their portfolios and design expertise.
Who Squarespace Is Right For
With plans between $12 per month and $18 per month, Squarespace relies on simple templates with content blocks organized on a grid. It is best for small businesses looking for a clean, structured, professional design. Its SSL certificate, ecommerce functionality, and event coordination tools (like reservation booking and RSVP tracking) also make it a good fit for companies that offer subscription services, sell products online, or coordinate regular events.
Wix vs Squarespace at a Glance
|Search Engine Optimization (SEO) Tools|
How We Evaluated Wix vs Squarespace
Small businesses need a website builder that’s intuitive to use (even for the non-tech-savvy) and is both affordable and allows for fairly extensive customization. To address these needs, we considered the pricing, features, ease of use, design flexibility, and support of both Wix and Squarespace.
Here are the criteria we used to compare Wix and Squarespace:
- Plan pricing: We looked at Wix and Squarespace’s most small business-affordable plans to determine if they have the features necessary to support small business website design and functionality needs.
- Plan inclusions: We evaluated Wix and Squarespace to see if they had basic web hosting features to suit small businesses, including storage, bandwidth, a domain, email, and an SSL certificate, and then looked beyond the basics to see what else each has to offer our readers.
- Ease of use: While both Wix and Squarespace have a drag-and-drop builder, we looked at the differences in the experience offered by each one to determine which is best for both tech-savvy and non-tech-savvy businesses.
- Design flexibility: We evaluated Wix and Squarespace’s website builders to determine how much creative freedom businesses have when designing their websites.
- Customer support: We compared the types and quality of customer support Wix and Squarespace offer to determine which best serves small business needs. Generally, we looked for a responsive, knowledgeable support system.
- Customer reviews: We considered the reviews current customers have posted online to determine what they like and don’t like about their experiences using Wix and Squarespace.
After evaluating Wix and Squarespace based on these criteria, we found that while Wix offers more control and so is more suitable for designers and creative professionals, Squarespace is more suitable for small businesses needing a simple small business website.
Squarespace vs Wix: Pricing & Features
Squarespace and Wix offer plans that fall within a $12 to $22 price range, a free domain name, email, and website analytics. However, their plans differ in that Squarespace offers tools for ecommerce functionality, while Wix’s plans offer more marketing and promotional tools, including professional logo design for your website, social media profile management, and tools for managing business listings across the web.
Squarespace’s $12 per month plan offers a free domain and SSL certificate, unlimited storage and bandwidth, and analytics to track website performance. Its $18 per month plan further offers email, ecommerce functionality, pop-ups, and announcement bars for prominently showcasing sales, promotions, or business announcements on your website.
Squarespace Tiered Pricing & Features
|Promotional Popups & Announcement Bars|
Squarespace’s $12 per month Personal plan offers more bandwidth and storage than Wix at this tier with unlimited bandwidth and storage. Like Wix, it also offers website analytics that track visits, traffic sources, and what content visitors interact with on your site. Like Wix, you get a free custom domain with this plan. You also get a Secure Sockets Layer (SSL) certificate to ensure all data processed through your website is encrypted.
With plenty of storage and bandwidth, plus site security, this plan is a good option for very small service providers who sell plans through their websites. They can accept payments with protection from the SSL certificate, and the plan’s ample storage and bandwidth allows service providers to post videos explaining their services as well as tutorials with lots of images.
Squarespace’s $18 per month Business plan offers the same unlimited bandwidth and storage, website metrics, domain, and SSL certificate as the Personal plan. It further offers in-depth analytics for tracking sales and conversions, service booking tracking, RSVP tracking for events, and email list tracking; pop-ups and bars for announcing promotions or business news; and third-party integrations for enhanced website design, ecommerce functionality, email marketing, and more.
With the ability to set up a full store, as well as collect emails via website forms for email campaigns, this plan best fits ecommerce sites that sell and promote products. These features allow you to set up plenty of product pages (as opposed to a one-page pricing tier). Further, when paired with an email marketing software via integrations, website forms allow you to build an email list so you can follow up on customer actions with product recommendations.
Wix’s $13 per month Combo plan offers a domain, 3GB of storage, and 2GB of bandwidth. The $17 per month Unlimited plan additionally offers email, 10GB of storage, unlimited bandwidth, website analytics, and business listing tools. Finally, the $22 per month Pro plan further offers 20GB of storage and a logo for your website and social media profiles.
Wix Tiered Pricing & Features
|Business Listing Management (Site Booster)|
|Social Media Logo Files|
Wix’s Combo plan is $13 per month and offers 2GB of bandwidth, 3GB of storage, storage for 30 minutes of video, and a free domain name for a year. You also get a website free of Wix ads, and you can either use their free domain or connect your own to your Wix website.
With very limited bandwidth and storage, this plan is quite limited in the amount of content it will host. It would not do well in handling streaming content, a lot of videos, or high-resolution images. As such, it is best for businesses simply wanting to start a basic blog. For example, it would work well for a freelance company that offers content marketing or consulting services and would like to showcase their expertise via regular blog posts.
Wix’s $17 per month Unlimited plan offers unlimited bandwidth, 10GB website storage, storage for one hour of video, a free domain for a year, the Site Booster App (which allows you to manage your business listing across search engines and business listing platforms like Yelp), and the Visitor Analytics App (which gives you data on how website visitors interact with your website, including where they come from and what website pages are popular).
With tools for managing business listings across the internet, this plan is better for brick-and-mortar stores that are looking to market to local people searching for their products or services. For example, a local restaurant could use this plan to showcase their restaurant’s dishes while optimizing their business listings to drive traffic to their website. This would encourage visitors to come in to the restaurant for a meal.
Wix’s $22 per month Pro plan offers unlimited bandwidth, 20GB of storage, storage for two hours of video, a free domain for a year, their Site Booster App, visitor analytics to understand how visitors interact with website content, an Events Calendar for showcasing brand or store events, a free professional logo created using the Wix Logo Maker, and social media logo files (which include 40 logo sizes for use across multiple social media channels).
With tools for building and managing a cohesive website and social media presence, as well as apps for showcasing events, this plan is great for event-based businesses like those that offer entertainment, event coordination, or public speaking services. It would also work well for brick-and-mortar businesses that offer regular in-store events for sampling products and entertaining guests, like bars or wineries.
Wix vs Squarespace: Ease of Use
If you are searching for a quick but clean and elegant design, you will have an easier time designing a Squarespace website. However, if you need a deeply customizable website, Wix is going to be the better website builder due to its design flexibility and ability to alter template structures.
Wix Ease of Use
Wix’s drag-and-drop builder offers you full control over site design, making it very intuitive to use and easy to update all elements of a site. While Squarespace’s builder only lets you drag elements to certain parts of the page, Wix allows you to drag and drop elements anywhere you want on a web page with no restrictions. In addition, if you don’t know how a tool works, Wix offers small tutorials in layman’s terms next to each tool for additional guidance.
Squarespace Ease of Use
If you don’t have an eye for design, Squarespace might be a better option than Wix because it offers an already structured design you just have to fill in. Templates come with a grid or stacked structure. As such, you simply stick to their designs and drag and drop elements to perfectly line up next to, above, or below another element in a grid-like structure. However, if you want a deeply customized website, the restrictions can be frustrating.
Wix vs Squarespace: Customer Service
Overall, while Wix offers more avenues for contacting customer support, including phone call-back support, Squarespace offers more instant customer support opportunities like live chat. Wix’s customer support is also harder to access because customers must be logged in to do so, while Squarespace allows site guests to speak with customer support representatives.
Wix Customer Service
You must log into your Wix account to take advantage of Wix’s customer service. Once you do, you get access to 24/7 customer support via live chat or tickets for questions related to topics like billing, domains, mailboxes, website editor and live sites, and account and site settings. You can also access call-back services via phone Monday through Friday between 5 a.m. and 5 p.m. Pacific Time, in English, Spanish, and Portuguese. No email support is offered.
Squarespace Customer Service
Squarespace offers a searchable knowledge base under the “Support” homepage tab with tutorials on topics like managing your domain and designing your website. From the “Support” tab, you can also scroll down and click the “Contact Us” button. Squarespace doesn’t offer phone support like Wix does, but you can use the “Email” button on the Contact page to write them 24/7. Or, click “Live Chat” Monday through Friday between 4 a.m. and 8 p.m. Eastern Time.
Wix vs Squarespace: Customer Reviews
While customers who reviewed Wix love that it offers deep website customization capabilities, Squarespace reviewers say they can’t customize their websites as much but that the editor is easier to use than Wix’s. Customers also offer better customer support reviews for Squarespace than they do for Wix.
Wix Customer Reviews
Reviewers on Who Is Hosting This say they love that Wix offers the ability to customize all aspects of their websites (going beyond Squarespace’s customization options) via an intuitive drag-and-drop builder. However, some say that customer support isn’t very knowledgeable, only offering standard responses that are already available in the Wix knowledge base. They also wish customer support representatives were more courteous to customers.
For a more in-depth review, read our 2019 Wix reviews page.
Squarespace Customer Reviews
Customers on Capterra praise Squarespace as the easiest-to-use website builder, but some say the limited templates and editor options hinder their ability to deeply customize their websites. They say customer support is knowledgeable and responsive, but many customers wish Squarespace also offered phone support. They would also prefer Squarespace’s hosting prices to be comparable to competitors like WordPress, which offers plans starting at $3 per month.
For a more in-depth review, read our 2019 Squarespace reviews page.
“Wix is effectively a blank canvas that allows users to drag elements to anywhere on the page—there’s no built-in structure that dictates where different elements sit on the page. Squarespace, on the other hand, allows users to drag different elements up and down the page and into predetermined columns.
“In theory, the infinite adjustability of Wix gives users more freedom and allows for a more personalized end product. In practice, however, this adjustability can cause formatting, spacing, and overlap issues that are not an issue on Squarespace’s structured editor.”
– Liam Ridings, Search Marketing Specialist, Safari Digital SEO Agency
3 Squarespace Alternatives
|Squarespace & Wix Alternatives||Best For|
|Starting at $4/month, WordPress is best for businesses needing a scalable website.|
|Starting at $5/month, Weebly is best for non-tech-savvy users.|
|Starting at $29/month, Shopify best serves businesses needing online stores.|
For a closer look at these and other website builders, read our guide on the six best website builders.
Wix and Squarespace offer similarly priced plans and drag-and-drop builders for businesses to easily create a website. However, Squarespace offers more tools for ecommerce functionality, like an SSL certificate and a grid-style website design for professional, clean product display. In contrast, Wix offers tools for building a site’s visibility across the internet, as well as full website design freedom, making it best for creatives looking to build a recognizable brand.