Any WordPress theme can support ecommerce plug-ins, but the best ecommerce WordPress themes deliver built-in features sellers need to succeed on the WordPress platform. Cart icons, checkout pages, filtered search, homepage sales sections, and quick-shop links provide the user experience that shoppers expect. You’ll find these capabilities, and plenty more, in WordPress ecommerce themes.
A reliable WordPress hosting platform is critical to your store’s success because it’s home to your entire store. If it’s not operating right, you’re losing sales. We recommend Bluehost, a top-rated ecommerce hosting platform that starts at just $6.95 per month and includes a free domain name with your hosting account. Sign up now to launch your site on Bluehost today!
6 Best WordPress Ecommerce Themes for 2019
|ShopIsle||Startups and small businesses looking a sleek, free WordPress ecommerce theme|
|MaxStore||Tech and gear sellers with large inventories|
|Storefront||Quick-launch WooCommerce websites|
|Shopkeeper||Style-focused brands like fashion and personal care lines|
|Divi||Fully customized WordPress ecommerce stores|
|The Gem||Ready-made site designs for various store concepts|
How We Evaluated the Best WordPress Ecommerce Themes
WordPress ecommerce themes deliver a variety of built-in online selling features that standard WordPress themes are missing. In particular, WordPress online store owners need a WordPress theme with homepage sales elements, various product page layouts, global shopping cart links, social share icons, and versatile menu options. Sellers also need global customization controls to create a seamless brand experience sitewide.
Based on these needs, we evaluated the best WordPress ecommerce themes based on these criteria:
- Price – Many WordPress ecommerce themes offer free versions with plenty of features, and these can be extended for a minimal fee. However, some offer a better value than others when it comes to free versus paid features.
- Ease of Use – We selected online WordPress ecommerce themes that a beginner WordPress user can set up and customize with minimal effort—and no coding.
- Ecommerce Integrations – The best WordPress ecommerce themes support global design integration with the top-rated cart plug-in, WooCommerce, and work with other WordPress shopping cart plug-ins as well.
- Shopping Cart and Checkout Pages – Ecommerce plug-ins like WooCommerce add shopping cart and checkout pages to any WordPress theme. However, ecommerce-specific themes match these pages to the rest of your site.
- Homepage Elements – WordPress ecommerce themes deliver pre-built homepage templates so you can easily list featured collections, products, new arrivals, and sale items prominently on your home page.
- Product Page Template Features – WordPress ecommerce themes include product-specific page templates with built-in selling tools like detailed information sections, shopper reviews, social share icons, and product image galleries.
- Information and Blog Pages – The best WordPress ecommerce themes make it easy to communicate key information using pre-built Customer Service, About Us, and Shipping pages, along with dedicated blog sections for marketing.
- Navigation and Menus – Ecommerce-specific themes support multiple shopper-friendly menus to help shoppers easily navigate your store and other site elements.
- Marketing Tools – The best WordPress ecommerce themes provide built-in contact form pages and map locators, and integrate with email marketing tools like Mailchimp and Constant Contact.
- Integrated Social Icons – Online stores need to display both social share and social follow buttons sitewide. The best WordPress ecommerce themes make it easy to add social follow buttons in headers, footers, and sidebars, and social share buttons on product and blog pages.
Based on these criteria, we found that ShopIsle delivers every element that a WordPress ecommerce store owner needs for the best price—free. ShopIsle cleanly supports the popular WooCommerce cart plug-in, and others, plus delivers a tidy package of must-have selling features that benefit beginners and experienced sellers alike.
ShopIsle: Best Overall Free WordPress Ecommerce Theme
We recommend ShopIsle as the best overall WordPress ecommerce theme because it lets any user—beginner to seasoned pro—quickly set up a visually stunning, feature-filled online store. And did we mention it’s free? ShopIsle packs a ton of ecommerce functionality into this theme—including many features typically only found in paid WordPress ecommerce themes.
Slick use of fonts and color schemes, versatile homepage elements like sliders and featured collections, and reader-friendly blog pages make ShopIsle one of the best ecommerce WordPress themes for any startup shop. Plus, its modern styling is ideal for trendy, fashion-forward online brands.
ShopIsle is free, plain, and simple. If you pair it with the free WooCommerce ecommerce plug-in, your only cost is WordPress hosting, which is just $6.95 if you use our recommended provider, Bluehost.
If you want added site design and store functionality, you can upgrade to ShopIsle Pro for $89. This adds features such as custom sales sections on your homepage, mega menu navigation, and map locators. You may not need these features to launch, but it’s nice to know they’re available as you grow.
ShopIsle delivers every feature required of a solid WordPress ecommerce theme. It’s easy to install and customize, the homepage can be built to fit your needs, and ecommerce-friendly cart, checkout, shopping, and account links are conveniently built into a sleek top menu for you.
How ShopIsle Meets Our Review Criteria
|Ease of Use||Very user-friendly with intuitive header, page, and global customization options, fully responsive and mobile-friendly|
|Ecommerce Integrations||Integrates seamlessly with WooCommerce and other top WordPress ecommerce plug-ins|
|Cart & Checkout||Built-in, customizable, with built-in cart link in the top menu|
|Home Page Elements||Build a custom home page with fullscreen sliders and parallax effects, add featured categories, promotions, and products|
|Product Page Templates||WooCommerce product pages match the global site design, support product galleries, and have sidebar or fullscreen layouts|
|Information & Blog Pages||Easily add About Us and informational pages, plus build a full-featured blog as a marketing tool|
|Navigation & Menus||Supports custom top, footer, and sidebar widget menus and drop-down navigation|
|Marketing Tools||Collect leads using a built-in contact form page and email signups with in-post, footer, and sidebar widgets|
|Social Share Icons||Connect social pages and add JetPack for social share features|
What ShopIsle Is Missing
ShopIsle’s WordPress ecommerce theme delivers many sales features. However, the free version doesn’t let you add custom sections to your homepage, create mega menus, or embed a map locator. For these features, you’ll have to move up to the paid Pro version, which is $89 per year.
ShopIsle has over 100,000 active downloads—40,000 from WordPress.org alone—and has earned a 4.5 out of 5-star rating among users. “Great theme” and “excellent support” make up the bulk of the comments we’ve found online. The few users giving ShopIsle low ratings note needing the Pro version to fill their specific needs. Overall, the vast majority of users give the free ShopIsle WordPress ecommerce theme a solid thumbs-up.
Where to Find ShopIsle
You can download ShopIsle on WordPress.org or by visiting the developer’s demo page. Before you buy, you can take the demo for the theme for a test drive and determine whether it’s the right one for you!
MaxStore: Best WordPress Ecommerce Theme for Tech & Gear Sites
MaxStore is another WordPress ecommerce theme that packs a lot of sales features into its free version. You can choose from several homepage layouts, control colors and fonts globally, use right or left sidebar page layouts, and create custom header menus.
MaxStore seamlessly integrates with WooCommerce, and that pairing is ideal for stores with large product collections. Design-wise, MaxStore’s modern and energetic styling delivers a great look for tech, fitness, and sporting gear brands.
Like ShopIsle and others on our list, MaxStore offers a feature-filled free version—but you must pay to unlock its full potential. The $49 Pro package gives you various homepage sliders and product carousels, countdown deals, mega menus, footer menus, and a sticky menu for navigation.
MaxStore is designed to fully integrate with the free WooCommerce ecommerce plug-in, so hosting is your only startup cost and just $6.95 if you use our recommended provider, Bluehost.
Like many of the best ecommerce WordPress themes, MaxStore easy to install and offers global customization features, various homepage sales elements, and a built-in shopping cart and social icons. Its clean header design is built with shoppers in mind, and the free version supports a prominent cart link, built-in wish list, quick search, and social icons.
How MaxStore Meets Our Review Criteria
|Ease of Use||Simple to install and set up with global customization tools|
|Ecommerce Integrations||Integrates seamlessly with WooCommerce and is built to handle and organize large product collection.|
|Cart & Checkout||Prominent cart link in the top menu, global design extends to cart and checkout pages for seamless branding|
|Home Page Elements||Must have the paid Pro version to unlock homepage sliders, grid, and countdown deals. Not fullscreen.|
|Product Page Templates||WooCommerce product pages match the global site design, choose from left or right sidebar layouts|
|Information & Blog Pages||Add informational pages and a blog and use menus to add to navigation as needed|
|Navigation & Menus||Free version supports custom top navigation, paid includes footer and mega-menu options|
|Marketing Tools||Not built-in; add your own email list builder to collect emails; for form building, Contact Form 7 is supported in the paid version|
|Social Share Icons||Connect social pages in the header and add JetPack for in-page social share features|
What MaxStore Is Missing
MaxStore’s free version doesn’t give you the homepage slider and main image options that we’d like to see. Plus, it’s not a full-screen homepage theme. If you want a true full-screen theme, then others on our list are a better choice. However, MaxStore’s header design makes it easy for shoppers to find what they want fast, which trumps a splashy but hard-to-shop site when it comes to making sales.
MaxStore has just 4,000 downloads from WordPress.org, but it has a 5 out of 5-star review from 16 reviewers. That said, it also has a number of unresolved support queries on WordPress.org, but a very active user forum on its own website. Any support queries apparently are handled there, not on WordPress.org.
Where to Find MaxStore
You can download MaxStore on WordPress.org or by visiting the developer’s demo page. Taking a test drive on the demo of the product can be a great way to see if it will work for your store before you’re committed.
Storefront: Best WordPress Ecommerce Theme for Quick Startup
Storefront is a free theme made by the developers of WooCommerce, which is hands-down the most popular WordPress ecommerce plug-in. In fact, according to technology tracker BuiltWith, as of 2018, WooCommerce powers more 40% of online stores worldwide. So it follows that any list of WordPress ecommerce themes should include the one made by the developers of the most popular ecommerce plug-in—and that’s Storefront.
Storefront is a very versatile WordPress ecommerce theme that powers many large online stores. However, it’s also very easy for the beginner or quick-start user since it uses extensions to expand functionality as needed. Since you don’t have to dig through a ton of unnecessary features during setup, it speeds up the entire process—and streamlines your store.
Storefront is free and delivers plenty of built-in features that you can set up very quickly. You can also extend these features with both free and paid Storefront extensions. For example, add a footer menu bar and social sharing icons for free, or gain complete control over the design of your Storefront site with the $59 Storefront Powerpack.
If you want to quickly get a specific look out-of-the-box, you can plug in one of Storefront’s 14 child themes, which range from free to just $39. These apply pre-built designs, header styles, and color schemes to your Storefront theme to make setup fast and easy.
Pair the free Storefront theme with the free WooCommerce ecommerce plug-in and hosting is your only startup cost—and that’s just $6.95 per month with our recommended provider, Bluehost.
Unlike the other themes on our list, Storefront doesn’t separate features into a free or paid version. Instead, you start out with the free Storefront theme and add the specific extended features that you need. There are 13 Storefront extensions that add specific store and selling elements to Storefront. Some, like the $19 parallax slider image, have a cost; others, like social sharing icons, are free.
How Storefront Meets Our Review Criteria
|Ease of Use||Simple to install and set up, child themes create instant sites, $59 Powerpack extension unlocks complete no-coding customization|
|Ecommerce Integrations||Built specifically to work with WooCommerce with a rock-solid, fully-supported integration|
|Cart & Checkout||Cart link in the top menu, global design extends to cart and checkout pages for seamless branding|
|Home Page Elements||Free theme has a fullscreen image, featured categories and products, expand elements with free and paid extensions|
|Product Page Templates||WooCommerce product pages match the global site design, choose from left, right, or no sidebar layouts|
|Information & Blog Pages||Add informational pages and a blog section with menu navigation as needed. $19 Blog Customizer extension gives total control over the entire blog section|
|Navigation & Menus||Top, sidebar, and footer menus can all be customized, add mega menu features with the $39 paid extension|
|Marketing Tools||Add your own email list builder for email marketing, free Homepage Contact extension adds contact form features|
|Social Share Icons||Free Storefront Product Sharing extension adds social share features to product pages.|
What Storefront Is Missing
When you consider all that can be done by add-on extensions, Storefront isn’t missing any sales or display features compared to others on our list. To get the exact functionality you want, you might spend more compared to other themes with free and pro versions. However, extensions like the $59 Powerpack deliver far more design control than you’d ever get with a pre-built theme like ShopIsle or MaxStore.
Storefront has more than 200,000 downloads on WordPress.org, and a 4.5/5-star rating. Comments include “It’s the best ecommerce WordPress theme for WooCommerce,” and “Great straightforward theme.” Clearly, users appreciate the simplicity and the as-needed customization through extensions. Low reviews largely came from users who expected more built-in features and did not like the a la carte extension model of the Storefront theme.
Where to Find Storefront
You can download Storefront on WordPress.org or you can test out the theme directly with WooCommerce. After the demo, if the theme is right for you, then you can make a purchase directly from the demo page.
Shopkeeper: Best WordPress Ecommerce Theme for Style-Focused Brands
The Shopkeeper WordPress ecommerce theme adds a ton of polish to WooCommerce, and its many pre-built pages are specifically designed to drive modern branding. You get a ton of page designs and features, including more than 30 pre-built homepage, product, and blog templates; YouTube videos on product pages; and an array of sliders and gallery display elements—the list goes on and on.
Unlike the three WordPress ecommerce themes covered above, Shopkeeper doesn’t have a free version. It’s $59, and for that, you get access to every function and feature. You also get the WPBakery Page Builder drag-and-drop plug-in, which is $45 purchased separately. All in, Shopkeeper is a terrific value if you don’t mind the upfront cost.
Other than the initial $59, your only other cost to launch a WordPress ecommerce site with Shopkeeper is hosting, and that starts at just $6.96 per month with Bluehost. WooCommerce, the ecommerce plug-in that you’ll use with Shopkeeper, is free.
Shopkeeper knocked it out of the park in terms of easy to use, built-in selling, blogging, and site customization features. It’s hard to say which feature tops the rest, but of all the WordPress ecommerce themes that we review, Shopkeeper’s customized blog pages easily take the number one spot.
The best ecommerce WordPress themes all deliver sleek homepage elements and product page designs—but oftentimes, blog pages appear to be an afterthought. Not so with Shopkeeper. Its developers understand that blogging is a major marketing and customer retention tool and a key driver of social media activity. If blogging is a major part of your business plan, Shopkeeper’s versatile blogging features will impress.
How Shopkeeper Meets Our Review Criteria
|Ease of Use||Simple to install and set up, and the included WPBakery Page Builder enables drag-and-drop customization|
|Ecommerce Integrations||Built specifically to work with WooCommerce in a seamless, sitewide integration|
|Cart & Checkout||Cart link in the top menu, global design extends to cart and checkout pages for seamless branding|
|Home Page Elements||Choose from 11 pre-built front page layouts with sliders, lookbooks, masonry grids—or build your own|
|Product Page Templates||Choose from four WooCommerce product page layouts including pages for extended descriptions and video galleries|
|Information & Blog Pages||Eight pre-built store information pages and three blog section layout options—or build your own|
|Navigation & Menus||Top, main, and mega menu functionality is built-in, with slide left or right filter options|
|Marketing Tools||Stunning blogging features with social share built-in, map locator page, and add your own email list builder for email marketing|
|Social Share Icons||Built-in social share icons on product and blogging pages|
What Shopkeeper Is Missing
A free version. Aside from that, for the $59 price tag, you get every bell and whistle you could wish for.
Shopkeeper has been downloaded more than 25,000 times on the ThemeForest marketplace and has a 4.6/5-star rating. Comments largely center on “great design, functionality, and support.”
A few unhappy Shopkeeper users generally had problems overriding presets for highly customized needs. With so many pre-built page options, few store owners likely will ever need that level of tweaking. So overall, Shopkeeper is a top pick for a paid WordPress ecommerce theme.
Where to Find Shopkeeper
Shopkeeper isn’t available as a free download from WordPress.org; you’ll have to purchase it from the ThemeForest marketplace.
Divi: Best WordPress Ecommerce for Total Customization
The Divi theme is one of the easiest ways to build a completely customized WordPress ecommerce site from scratch. Unlike other WordPress ecommerce themes in our list, Divi does not deliver a pre-built base site. However, you do get more than 20 pre-designed page templates as a starting point. From there, you can use Divi’s module-based visual page builder to build your site with pre-built or custom templates.
Its visual design simplicity and unlimited capabilities have landed Divi the top spot as the most-used paid WordPress theme in the world, per technology tracker BuiltWith. New users will find a learning curve with Divi, but it’s surprisingly intuitive. If your goal is a no-holds-barred design, Divi may be the WordPress ecommerce theme for you.
You can access Divi for $89 per year or via a one-time payment of $249, which grants lifetime access. Both plans provide unlimited access to all plug-ins (88) and themes (3), plus automated updates from Elegant Themes, the developers of Divi.
Divi is the most expensive WordPress ecommerce theme on our list, but with all of the added perks, it’s hands-down one of the best ecommerce WordPress themes. You can even install it on an unlimited number of WordPress sites with no extra licensing costs. Of course, it works with the free WooCommerce plug-in and you can get hosting for just $6.95 per month through our recommended provider, Bluehost.
Divi’s features are practically unlimited. One notable element that places it above the other themes on our list is its on-page Visual Editor. This function lets you edit your WordPress pages directly in the front-end screens, not just within the back-end editor.
This unique editing capability offers a quick and convenient way to create and update WordPress site pages on the fly—even from a mobile device. You know exactly what the end result will look like and can even save changes right on screen.
How Divi Meets Our Review Criteria
|Ease of Use||Simple to install, and the module-based builder has a pretty simple learning curve|
|Ecommerce Integrations||Works seamlessly with WooCommerce and other ecommerce plugins, and complete WooCommerce page design features are in the works for 2019|
|Cart & Checkout||Cart links appear in the top menu when WooCommerce is installed, cart and checkout can be customized|
|Home Page Elements||Unlimited options and several pre-built home page templates to start with|
|Product Page Templates||Choose from left, right, and no sidebar layouts for WooCommerce pages|
|Information & Blog Pages||Use pre-built templates to quickly create store information pages, or build your own|
|Navigation & Menus||Top, main, footer, and mega menu functionality is built-in|
|Marketing Tools||Add your own email list builder for email marketing, and use built-in split-testing features to track the best performing page layouts|
|Social Share Icons||Built-in social follow module places social share buttons anywhere sitewide, and soon to WooCommerce pages.|
What Divi Is Missing
A free version. Divi is going to cost $89 per year to use, bottom line. Currently, Divi does not offer complete design control over WooCommerce ecommerce plug-in pages. It does fully integrate and creates tidy product, cart, and checkout pages. However, some popular Divi modules, like Social Share, can’t be added to WooCommerce plug-in pages.
Divi is currently working on complete WooCommerce custom page design controls, and this capability is expected to roll out in 2019. Once available, Divi will be one of a few themes that give users complete control over both WordPress and WooCommerce site elements—no coding needed.
Divi is the most popular and widely used, premium-level WordPress theme on the market. In a deeper search, seasoned WordPress developers have some issues with Divi’s somewhat bulky coding—but it’s really not designed with the coder in mind. It’s for the WordPress site owner who wants control without learning coding—and Divi delights that crowd.
Where to Find Divi
You can purchase Divi directly from the Elegant Themes website.
The Gem: Best WordPress Ecommerce Theme for Plug & Play Sites
Do you want to set up a WordPress ecommerce theme for your store, but just don’t know where to start? The Gem WordPress ecommerce theme has you covered. This WordPress theme package comes with more than 40 ready-to-go demo site setups that you can use to launch a store quickly—with no creative roadblocks. If you’re not sure what you want out of your site, The Gem can deliver a multitude of possibilities in one tidy package.
The Gem Pricing
Like Shopkeeper, The Gem is $59, and for that, you get every feature and—as covered above—more than 40 ready-to-go site concepts. You can pair The Gem with the free WooCommerce ecommerce plug-in, which adds nothing to your startup costs.
The Gem’s multifaceted design options support whichever ecommerce plug-in you choose. Since most are free, your only added cost is WordPress hosting. That’s just $6.95 per month if you use our preferred provider, Bluehost.
The Gem Features
Like the other WordPress ecommerce themes on our list, The Gem is simple to install and has an intuitive visual editor that makes page building, content insertion, and updates quick and easy. An assortment of sliders, galleries, and lookbook elements are built in and the design is completely mobile-friendly and 100% responsive.
If you only sell a few products, you can opt for one of The Gem’s blog-oriented site designs—or even a single-page store design. Pair that with the free PayPal Express checkout or a simple WordPress ecommerce plug-in like Easy Digital Downloads if you sell downloadable items. These add selling features to any WordPress site without a complex catalog-style shop.
The Gem’s ready-to-go, one-page designs are also ideal for a quick launch or even a startup pre-launch campaign. If you want to test the viability of an idea or start gathering leads, say for a subscription box business, The Gem’s one-page sites are a quick and professional solution.
How The Gem Meets Our Review Criteria
|Ease of Use||Simple to install with a variety of quick-start demo sites|
|Ecommerce Integrations||Works seamlessly with WooCommerce for shops and simple ecommerce plug-ins for one-page sites|
|Cart & Checkout||Cart links appear in the top menu when WooCommerce is installed, global settings apply to cart and checkout pages|
|Home Page Elements||Build your own with animated, video, and static sliders, featured categories and products, or start with a ready-made demo design|
|Product Page Templates||Choose from left, right, and no sidebar layouts, plus catalog views and product grids, pricing tables, and plenty more|
|Information & Blog Pages||Use pre-built pages in demo designs or build your own|
|Navigation & Menus||Top, main, footer, and mega menu functionality is built-in|
|Marketing Tools||Add your own email list builder for email marketing and incorporate lead forms and more|
|Social Share Icons||Built-in social follow icons on blog posts and product pages|
What The Gem Is Missing
A free version. Other than that, you get everything you could dream of for The Gem’s $59 price tag.
The Gem Reviews
The Gem has logged more than 25,000 purchases on ThemeForest marketplace, and it boasts a 4.8/5-star rating among users. Most users are thrilled with The Gem and almost unilaterally state that The Gem delivers great “design quality, flexibility, and easy customization.”
The few low ratings noted either installation issues or operating problems. These comments were all answered by The Gem’s support team—which is impressive—and most issues looked to be resolved, or at least dealt with, promptly.
Where to Find the Gem
The Gem isn’t available as a free download from WordPress.org; you’ll have to purchase it from the ThemeForest marketplace.
Design needs, ready templates, ecommerce plug-in integrations, customization options, and cost all play a role in choosing the best WordPress ecommerce theme for any business. Whether you’re a WordPress pro or just starting out, the six WordPress ecommerce themes covered above can help you quickly build the store of your dreams—whatever your budget.
To get started, you just need to set up your WordPress site, download your chosen theme and ecommerce plug-in, and start building out your store. WooCommerce-ready hosting starts at just $6.95 per month with our preferred provider, Bluehost, and you even get a free domain name with your account. Launch your WordPress ecommerce site today with Bluehost.
Want more options before you decide? Check out even more WordPress and WooCommerce ecommerce themes on our list of 25 top-rated WooCommerce themes.