WordPress themes are WordPress’s version of website templates that make designing a website a lot easier. These themes make it easy to create scalable, professional-looking websites without design expertise and are ideal for growing companies with limited budgets and technical knowledge. To help, we compiled the top 20 WordPress themes for business.
A great theme will make it easy to build a beautiful website, but you will need web hosting for that site to be live online. On top of that, You will also need a domain name and a secure sockets layer (SSL) certificate―both of which you can get for free with web hosting through leading web hosts, such as Bluehost, which has low-cost, feature-rich plans starting at $2.95 per month.
What Is a WordPress Theme?
A WordPress theme is the WordPress term for a website template. Themes serve as a website’s overall design, which consists of a layout and style sheets that are professionally developed. Themes help enable nearly anyone to build a professional website with WordPress without web design and development experience. They are available for free, although many businesses choose to invest in a premium theme which and cost anywhere from $20 to $100-plus.
Looking for a specific type of theme? Find themes for your industry below:
- Professional services
- Restaurant, bars & foodservice
- Hair salons, spas & fitness
- Blog or editorial
- Online store
- Real estate
- Travel and tourism
Here are the best WordPress themes for small businesses in 2020.
Best for: Service industries and technology businesses
This free repair theme by WordPress comes with a minimalist design, a front-and-center call-to-action (CTA) button, and an elegantly designed quote/contact request form. It is designed with popular plug-ins WooCommerce and Contact Form 7 in mind, so integration is as easy as installing the plug-ins and customizing existing theme elements.
Best for: Professional services for business-to-business (B2B) or business-to-consumer (B2C)
The RYSE WordPress theme is a premium theme designed with a fun and modern look. Design aside, it comes loaded with a variety of different layouts, including eight different homepages and multiple blog layouts from which to choose. It includes many great visual elements, is fully responsive, and is compatible with the leading drag-and-drop site-builder plug-ins, Elementor and Gutenberg.
Best for: Professional services and technology and software-as-a-service (SaaS) businesses
Primary features and design elements: The Slake WordPress theme packs a lot of enterprise-level punch for $29. It boasts a customizable, fully responsive design, built-in integrations with Mailchimp for email marketing and Contact Form 7 for lead generation, plus predesigned pages for blogs, company/staff information, and more.
Best for: Professional services, online stores, and international businesses
Navian is a highly versatile WordPress theme that could be used easily for a number of applications, from professional services to ecommerce. It comes with comprehensive documentation to help users build their website, dummy content, translation and multilanguage ready, and live support. It’s also compatible with WPBakery for easy, code-free customizations and is WooCommerce compatible for those looking to build an online store.
Best for: Professional services and technology, design, and consulting businesses
This is a simple, sleek WordPress theme that can be customized to serve most business types and industries but is ideal for those in the tech space. The minimalist, responsive design is professional while search engine optimization (SEO) features, retina display-ready graphics, and seven different homepage options mean you can create a website that looks good and fits your business.
Best for: Professional services that accept online appointment bookings
Although this WordPress theme is geared toward those in the medical industry, it can be customized easily to suit any business that is looking to accept online appointment bookings. It’s a modern-looking design with a built-in scheduler that enables businesses to drive offline sales online. It is one of the best WordPress themes of its kind and it has a nearly perfect 5-star rating from more than 160 reviews and nearly 5,000 downloads.
Best for: Medical and appointment-based businesses
Regina Lite is designed for medical practices—and any sort of business that requires appointment scheduling. This free theme comes with a number of important features, including unlimited Google fonts to ensure cross-browser compatibility, retina-ready design for high-definition (HD) monitors and, of course, an appointment booking widget. If you need help setting it up, Regina Lite offers friendly online customer support.
Best for: Professional services and ecommerce
Law Firm is one of the best modern WordPress themes for legal services, but it can also be used for a number of different industries from professional services to ecommerce. The theme comes with quality documentation, six months of customer support, Google Fonts, custom icons, demo content, and is translation-ready. It is also WooCommerce compatible so that it can be used to build an online store and accept payments online.
Best for: Professional services and legal businesses
Human Rights is a well-designed professional services theme geared toward legal and consultancy services. At first glance it looks like a general website layout. However, it strategically includes marketing features like a bold click-to-call button to generate live leads. It also includes demo content that can be imported to make it even easier to build out a legal services website.
10. Mia Ittalonni
Best for: Restaurants, foodservice businesses, salons, and fitness centers
This fun and bold WordPress theme for food businesses gives you versatile layout options, a responsive design, and functionality for creating menus and taking reservations online. This theme is also a good choice for businesses that want to offer online bookings like salons and fitness centers.
Best for: Foodservice businesses
The FlyCoffee theme looks a lot more expensive than its $17 price tag, but that’s because $17 only gets you the basic HTML version, which does require coding knowledge. If you’re looking for a drag-and-drop version, the price jumps up to $59. You’ll find that it’s worth the price, however. FlyCoffee utilizes a modern and clean design that is fully responsive and geared toward foodservice businesses with features for reservations, menus, restaurant history, contacts, and more.
Best for: Restaurants, cafes, and online stores
The Savory theme is top-rated for the foodservice industry with a 4.7 rating and more than 1,200 downloads. It is a highly versatile theme that comes with 12 homepage designs to choose from, giving a great deal of value and flexibility for one theme. It also comes with demo content, the page builder WPBakery built-in (a $46 value), and restaurant-specific tools such as a built-in reservation widget and the OpenTable integration.
Best for: Hair salons and services
This WordPress theme for hair salons and barbershops incorporates a modern and trendy design. It is fully responsive, comes with a variety of homepage layouts to choose from for maximum theme flexibility, more than 800 icons, and features for better user experience like sticky navigation and cross-browser compatibility. It costs $44 and includes complete documentation, a theme support forum, and six months of support.
Best for: Salons and spas
This multipurpose WordPress theme can be customized to suit a multitude of business types but is best for salons and spas. The design is fully responsive, includes a contact form with validation, WooCommerce integration, one-click content import, built-in Google Maps to help your customers find you, and more. Plus, Monalisa comes with 24/7 support.
15. Pilates Center
Best for: Gyms and fitness centers
As the title suggests, this theme is most suited for sports, fitness, and yoga businesses. Customizing this theme to fit your business is easy with a simple drag-and-drop builder. Additionally, the built-in appointment manager allows you to book personal training and coaching classes as soon as you launch your site.
Best for: Portfolio-based sites
This theme is built for professional photographers and portfolio-based businesses such as interior designers and graphic designers. It comes with an easy-to-use, drag-and-drop page builder, custom widgets (such a social media post carousel), and responsive galleries. It also includes a number of dynamic content modules, including sliders, contact forms, maps, and pricing tables.
Best for: Businesses with portfolio websites
The Jekeo theme takes a very minimalist approach to a portfolio website. It incorporates an eye-catching full-width video background and a prebuilt portfolio web page. It comes with three homepage options, free Google Fonts, and future updates. It’s fully responsive and can be customized to suit a variety of business-types and industries from interior design and architectural firms to marketing agencies and SaaS companies.
18. Lavander Lite
Best for: Lifestyle writers and bloggers
Created for lifestyle bloggers and businesses, this theme has a naturally feminine aesthetic, making it a good choice for service companies with softer brands. The appointment booking plug-in makes it ideal for salons and spas, while the custom “About Me” section and social integrations offer a personal touch.
Best for: Editorial sites and blogs
The Malina WordPress theme does a good job of making an editorial site visually pleasing by combining a full-width image with post or article overlays. It is easy to customize as comes with a variety of post-layout options and it’s compatible with Elementor and Gutenberg visual page builders. It also has built-in social media widgets to connect social profiles easily and use social to drive site visits, making it ideal for those who heavily use social media as a marketing tool.
20. Pet Store
Best for: Pet stores and ecommerce businesses
Pet Store is a free WordPress theme that is not only ideal for those in the pet care industry but is great for any ecommerce business. The built-in product catalog and WooCommerce integration means you can get your store up and running quickly. Plus, the user-friendly interface that requires zero coding knowledge, WordPress live customizer, and easy integration with third-party plug-ins makes Pet Store an ecommerce win.
Best for: Ecommerce and fashion businesses
This ecommerce theme is great for businesses needing an out-of-the-box solution for online sales. It is a multipurpose ecommerce theme that is feature-rich. It is SEO-optimized, fully responsive, includes multiple front page sections and social menus, is translation ready, and supports all major plug-ins, such as WooCommerce, to build an online store easily to Jetpack by WordPress.
Best for: Ecommerce
Flatsome is one of the best-selling ecommerce themes for WooCommerce with more than 115,000 downloads and a near-perfect 4.8 out of 5-star average rating. It’s designed to meet the needs of an online store with everything from prebuilt terms and conditions to payment gateways. It also gives users a great deal of freedom with unlimited product layouts and fully customizable pages.
Best for: Real estate
Realtyspace isn’t just one of the best WordPress themes for real estate, but more specifically, for those who want to build a real estate listing directory. It comes with built-in internet data exchange (IDX) and multiple listing service (MLS) integrations with a search feature that has advanced custom fields. It also comes with front-end user profiles, one-click demo import, and the option to accept free and paid listings.
Best for: Real estate websites
It’s not easy to find a real estate WordPress theme where form and function meet. However, for $49, you can get the DreamVilla theme, which combines built-in listing management and search function with a responsive, retina-ready design. To boot, DreamVilla offers the ability to assign agents to new leads, generate maps for listings, and create similar property suggestions to keep visitors browsing on your site.
Best for: Directory website
Anyone building an online business directory will find WilCity to be a high-quality WordPress theme. It’s a top-rate theme with a nearly perfect 5-star rating from more than 200 reviews and more than 3,000 downloads. A unique feature is that the theme comes with video tutorials and a support forum on top of six months of support. It comes packed with customization capabilities including custom login pages, member pages, and both free and paid listings.
What Should I Look for in a WordPress Theme?
When searching for a WordPress theme, try to find one that fits the same design, you want your site to have. On top of aesthetics, make sure that your theme also comes with the functionalities and features you want in your site built-in. Other things to do look for including the availability of documentation and shortcodes, customer support, update frequency, fully responsive, cross-browser compatibility, and language compatibility for those with an international audience.
Here are nine things to look for when choosing a WordPress theme:
- Overall design
- Features and functionality, including widgets
- Documentation and shortcodes included
- Dummy content
- Customer support
- Update frequency
- Fully responsive
- Cross-browser compatibility
- Language compatibility
How Do I Install My WordPress Theme?
To install your WordPress theme, download your theme, and navigate to your WordPress dashboard. Find and hover over “Appearance” from the left-hand vertical menu and click “Themes.” From themes, click “Add New” and “Upload.” Choose your theme’s download file and click “Install Now.” After it installs, click “Activate.” Get a complete breakdown of how to install your theme and build your small business website.
Bottom Line—Best WordPress Themes
The best WordPress themes are fully designed website templates that can be customized easily with little to no coding. What constitutes the best WordPress themes will vary based on your needs. To find the best for you, consider design, functionality, documentation, and support. Themes are an investment, so it’s worth choosing a theme that best serves your business and requires the least number of customizations.
No matter how great your site looks, keep in mind that it needs to load quickly or visitors or leave your site before it loads. To ensure your site has a fast load time, get quality web hosting with top providers such as Bluehost. It’s low-cost with plans starting at $2.95 per month, feature-rich and reliable with a 99.9% uptime.