Zurple is a location-specific lead generation platform and website builder offering paid advertising and lead capture tools. Targeted emails and texts are produced by Zurple based on buyer behavior to nurture leads through the sales process. Zurple pricing is $349 per month plus an onboarding fee with managed Facebook and Google AdWords ads.
Zurple is right for agents who want to generate leads in a specific location using a geo-located MLS. Learn more about the features and benefits of Zurple on their website. Sign up for their free demo to see if their lead generation software is right for your real estate agency and available in your location.
How Zurple Works
Zurple builds a real estate agent website with location-specific lead capture functionality and sends traffic through managed advertising to custom-built lead magnets. When a visitor browses through the website and leaves their contact information, Zurple analyzes their user behavior and assembles a list of buyer preferences like budget, type of property and location based on their actions while on the website.
Conversations, the Zurple marketing automation system, follows up within five minutes of contact with personalized messages to engage leads while they are interested. Through email and text, Zurple Conversations continues to touch base with leads with personalized messages about new listings that match their criteria, a price drop on a listing or an opportunity to schedule an appointment.
From the buyer side, Zurple matches behaviors with automated messages, including drip texts and emails, until the agent marks the contact as closed. Buyers can notify the agent easily of the right time to connect to help them move through the sales cycle.
More than just measuring the number of leads generated through the Zurple advertising efforts, the advanced analytics provided to the agent is another way to measure return on investment (ROI) of successful Zurple usage. By messaging the real estate agent of repeat behavior by the lead, like revisiting the same house or tweaking the search, the agent is able to use the data to tailor their approach to the buyer.
Who Zurple Is Right For
Zurple is right for real estate agents and brokers who want to develop a new stream of leads that focus on micromarkets or subareas in the same location. For new real estate agents or those in deeply competitive markets, Zurple creates a new stream of qualified leads and supplies critical data about buyer behavior for agents.
These are the three types of real estate agents best served by Zurple:
- New real estate agent: Agents who are new to the industry or new to a location might find Zurple useful to help get their first clients. Starting a new agency or approaching a new city requires that you develop a lead stream sooner rather than later. Zurple can help new agents create a thriving sales funnel quickly.
- Real estate agents in competitive markets: Agents in highly competitive markets will appreciate the buyer behavior data gathered via their Zurple website. This enables them to gather leads and respond before competitors turn each contact into a closed sale.
- Brokers seeking real estate lead generation: The ability to generate leads for several agents in an office is the backbone of a broker’s existence. Zurple helps real estate brokers create a steady stream of traffic to a website with paid advertising and fill the sales funnel for each agent.
Zurple is not available in every market, so it is important to check its website for availability. Because Zurple is focused on identifying leads in niche markets, not all areas are represented in its service offerings.
Zurple pricing starts with a base fee of $349 per agent, per month with the addition of an on-boarding fee that ranges between $199 and $499, depending on needs. Some real estate agents add managed online advertising through Google AdWords and Facebook marketing to their Zurple package to get a steady flow of traffic to their website.
These are the costs that make up the Zurple pricing structure:
- $349 per month: Zurple gives real estate agents the advantage of flat-fee services; Zurple pricing is $349 per agent per month; similar to other lead generation and customer relationship management systems with marketing automation like emails and texts, Zurple charges separately for managed advertising
- $199 to $499 per month onboarding fee: There is an onboarding fee that increases the Zurple pricing structure at the beginning, but the actual cost depends on the customized needs of the real estate agent; checking with a Zurple representative can help you make an informed decision
- Ad budget: Zurple real estate lead generation through online advertising includes Facebook and Google AdWords with integration for Zillow and Trulia leads; the amount of your ad investment is dependent on your budget
With a flat fee of $349 per agent, Zurple might be a good choice for your real estate office if you would like data about leads like budget or type of property to help convert sales. The onboarding fee might be steep or services might not be available in your area, so connecting with Zurple directly for a demo and pricing can give you all the facts.
Zurple lead generation software includes a website builder, advertising management, drip text and email campaigns, alerts and tracking. It also features a robust suite of analytics-driven tools that react to triggers or actions by a contact on the website. While most lead generation solutions concentrate on enticing leads to leave their contact data, Zurple takes it one step further into creating a personalized marketing plan based on the preferences or the search behaviors of the lead.
Most lead generation companies aim to create a catch-all website to receive traffic of all types with segmented landing pages for individual marketing purposes. Zurple, however, divides locations into smaller subareas or micromarkets to allow focus on a neighborhood, part of a city or state with websites designed specifically for those audiences.
While BoldLeads and Real Geeks offer self-built landing pages for location-based segmentation, Market Leader is the only other lead generation website company that builds the website for its clients. Even with Zurple’s slightly higher cost, this will be a benefit for busy real estate agents without the time or inclination to build a website.
Mimicking the way that Google AdWords and Facebook ads generate click-through for clients using location-specific audience filters, Zurple directs advertising dollars toward your specific markets to attract more qualified leads. Both Google AdWords and Facebook ads can be targeted according to a location, a buying area and type of buyer, so leads are defined by your client criteria.
Real Geeks, BoldLeads and Market Leader all use Facebook ads and Google AdWords just like Zurple. The difference is in exclusivity and one-sale leads. BoldLeads only represents one agent at a time in one zip code. Market Leader only sells a lead to one agent, and there might be several agents in the same zip code. Zurple, like Real Geeks, does not offer any exclusivity or one-lead services.
Conversations Engagement Platform
Conversations is the Zurple data-based platform that sends leads personalized texts and emails throughout the buying cycle to increase engagement and conversion. Zurple Conversations works on the belief that optimizing and improving marketing automation saves time for the agent and builds a relationship with the buyer. Conversations also offer analytics on lead behavior to find the right message and property to pique their interest.
Conversations is the unique feature for Zurple. This smart data collection and tracking service shows real estate agents where buyers have been on the website. Tracking patterns in buyer behavior and issuing alerts when a real estate agent needs to follow-up with a lead helps the agent stay on top of their pipeline without extra time investment.
Zurple sends personalized messages through email and text campaigns for as long as the lead remains open. Because Zurple works on the idea that each lead has a unique set of buying behaviors that include price point, type of property and geographical location, identifying these habits and using that data for marketing is key.
Most customer relationship management tools (CRMs) offer automated marketing to engage the lead after registration and through the sales process. Zurple does not allow customized messages, however. Conversations selects the right follow-up message based on buyer behavior and the schedule for sending the text or email. BoldLeads, Real Geeks and Market Leader require the agent to input marketing messages.
Agent Contact Alerts
Zurple contacts agents with through a text to let you know when you should connect with a lead based on their buying behavior. When there is an increase in interest indicated by the number of times a lead visits a property listing or comes back to search, Zurple notifies the real estate agent to connect directly with their lead.
One of the features of most CRMs is a notification system that triggers contact with the agent when a lead completes a certain task. Zurple states that its algorithm notices a pattern of behavior and texts or emails the agent that the time is right to contact the buyer.
How to Use Zurple in 6 Steps
Using Zurple is easy because most of the hard work is done for you by your representative and Conversations, the Zurple automated marketing system, combined with lead generation through Facebook ads and Google AdWords. Start by determining if Zurple is available in your area, then determine your business goals, build a website, drive traffic to your site using ads and follow up with leads.
1. Find Out if Zurple Is Available in Your Area
Zurple is only available in a limited area with larger locations that can be broken down into smaller subareas or micro-markets. Availability for Zurple depends on customer demand, target market size and MLS integration. You should check availability through its website to determine if your area is open. If your area is open, sign up for a demo.
2. Describe Your Brand & Website Goals
Once you sign up, Zurple designs your website with a home search feature to attract and convert traffic to leads. Each website is created to reflect your brand and target certain areas of your location. Subareas can pinpoint a neighborhood, part of town or suburb.
3. Drive Traffic to Your Website
Online marketing and advertising is another place where Zurple handles all of the details by creating targeted Facebook ads and Google AdWords campaigns aimed at each branded website. Niche traffic is delivered to the website for conversion through lead magnets and tracking of user behavior throughout the site. As each lead enters the pipeline, Zurple notes their clicks and track their preferences to prepare personalized messages for marketing automation.
4. Start a Conversation
Lead behavior tracked through the Zurple CRM is the beginning of Conversations. Conversations reports the data to the real estate agent with detailed preference regarding property type, budget, location, homes features and search. All of this data gives the real estate agent insight into the interests of the buyer to help tailor the right approach and increase sales opportunities.
5. Automate Engagement with Buyers & Sellers
From the first contact, Zurple reaches out to a lead through text or email with a specific message that addresses their interests as noted in their buying behaviors. Each time the buyer returns to the website or a property lists/drops in price that matches their preferences, Zurple reconnects with the buyer with a new personalized message.
6. Reach Out to the Buyer
Zurple sends agents a text or email notice when a lead first enters the pipeline. When a pattern is noticed, such as return visits to the same house or changes in search criteria, Zurple sends a notice to the agent to recommend interaction with the buyer to help move them through the sales cycle.
Pros & Cons of Zurple
Zurple lead generation software is focused on creating opportunities for agents through a home search of a specific area. These are some of the pros and cons of using Zurple for lead generation and nurturing contacts through the sales cycle, however:
Pros of Zurple
Some of the highlights of Zurple include:
- Targeting of location & subareas: Because Zurple is designed to pinpoint and attract leads in a specific location, agents can drill down with a location-specific website into the market more easily to single out the perfect buyer for their realty services
- Personalized data: Zurple analyzes and shares buyer data with the agent to help design marketing approaches; buyer preferences like lead location, property type, pricing level and recurring behaviors like visiting the same property several times are provided for the agent
- Conversations: Real estate agents benefit from the Conversations platform because it automatically analyzes contact data, determines the best response based on actions taken on the website and completes the circle by reaching out to the contact with personalized information pertaining to their search, all within minutes.
Cons of Zurple
The downsides of Zurple are:
- Slow customer service: Customer service is slow to respond to questions or requests for more information about the product; it is difficult to proceed without answers about costs, features and product information
- No leads phone number: Zurple does not require leads to add their phone number to the capture form; with only the name and email address, it might be hard to get in contact with a buyer
Zurple User Reviews
Many of the Zurple reviews from users were very bad. Most of the negative reviews focused on the lack of customer service or being stuck in a long-term, expensive contract. Reviewers noted that Zurple struggles to deliver leads through online advertising.
Alternatives to Zurple
Alternatives to Zurple offer a website with an integrated CRM, lead capture, marketing automation, and online lead generation through Facebook ads and Google AdWords. The price and customer satisfaction of each of the alternatives were among the primary criteria for these recommendations as well.
BoldLeads is an exclusive lead generation solution for real estate agents. Because there is only one agent or broker allowed in each ZIP code, BoldLeads assures that competition is locked out of lead generation efforts for a certain location while driving traffic through Facebook and Google AdWords managed advertising.
BoldLeads is only offered in certain areas due to exclusivity. Zurple limits its service offerings to larger areas with submarkets. While Zurple builds a website for each client, agents who have a website or are willing to build their own could save money with BoldLeads which starts at $299 per month.
Real Geeks does not offer exclusivity, but its robust combination of search engine optimized websites with lead capture magnets to convert traffic to leads and CRM to nurture leads through the pipeline makes an attractive package for many real estate agents. Real Geeks advertising options to increase traffic to a real estate website via Facebook Ads and Google AdWords.
Real Geeks is a viable alternative to Zurple because of the starting point of $169 to $199 per month. The easy-to-use site builder with lead capture magnets might make it worth the savings. Real Geeks offers Facebook and Google ads, but Zurple sends automated messages based on buyer behavior on the website. Real Geeks does send agent messages based on select triggers.
Market Leader is the lead-exclusive contact generation solution for real estate agents. Although the area is open to more than one agent, Market Leader guarantees that no two agents buy the same lead. For real estate agents seeking one-sale leads, Market Leader is a good alternative.
Market Leader is a Zurple alternative because both build the website for the client for a starting price of $299 per month, in addition to an advertising budget. The thing that sets Market Leader apart from other alternatives — including Zurple — is that leads are not sold to other agents in the same area. The price per lead depends on the location and the competition.
Frequently Asked Questions (FAQs)
What Does Zurple Availability Mean?
Zurple focuses on micromarkets to help agents find the right buyer for their properties, so not all locations and agents can use this lead generation software. Availability is based on customer demand, market size and MLS integration.
Can Real Estate Agents Import Leads to Conversations?
You can import leads into Conversations from Zillow and Trulia.
How Is Conversations Different from Drip Emails?
Drip emails send the same message to each client. Conversations responds with different messages customized to fit the unique preferences of the lead. So, if lead A is searching condos and lead B is searching for houses, these leads get a different marketing message because their buying preferences are different.
The Bottom Line
Zurple is a location-focused lead generation platform and site builder that offers automated responses based on lead behavior. With online marketing to drive traffic to a location-based real estate website, Zurple is the data-responsive answer to saving real estate agents time with personalized marketing automation and metrics.
Find out more about all of the features of Zurple and Zurple pricing on its website. You can sign up for a free demo and discuss your market segmentation in any interesting micromarkets to get a complete picture of the advantages of Zurple.