So far in this series we have talked about how to setup your small business website and how to bring traffic to that site through both free and paid Google Search. In this article we are going to discuss how to create a business Facebook page, so you can bring traffic to your site and store from Facebook as well.
Before we dive into the details on this topic, we also suggest you check out Bing, a great way to advertise your business and website online. Plus, you can get $50 in free search advertising from Bing Ads. Visit Bing to learn more.
Step 1: Create a Facebook Account
Facebook pages for small businesses are always connected to a personal Facebook account. With this in mind, if you do not already have a Facebook account for yourself, then you will need to set one up. You will have the ability to give others the ability to administer your page once it is setup, so you want the page attached to your personal profile in case whomever is in charge of managing the page decides to leave the firm.
Once you have your Facebook account setup, click here to start creating your new page.
Step 2: Choose the Type of Page You Want
- Local Business or Place: If you have a physical store, restaurant or other type of organization where you want customers to visit you, this is the category for you.
- Company, Organization, or Institution: If you do not have a physical location or if you have more than one location (for example a franchise parent company) then this is the category for you.
- Product or Brand: For companies whose products are sold through multiple websites and/or stores. Examples would be Nike, Apple, and Coke.
- Artist, Band, or Public Figure: For those looking to promote themselves, a band, or another type of artist.
- Entertainment: For TV Shows, Books, Radio Stations and Magazines.
- Cause or Community: Excluding charities and nonprofits which should use the “company, organization, or institution” page type and choose charity/non-profit as the category.
Once you have selected your page type you will be asked to choose a category from a dropdown list, and then fill in your address information (if applicable). For a more detailed explanation of this step see this post from Anna Gervai at MarketingGum.com.
Step 3: Setup Your Sub Categories, Description and Links
Depending on the page type you select you may be asked to add additional categories. You can see the available categories by typing terms which are related to your business. For example if you are a real estate agent you will see this option as well as other options such as “vacation home rentals” after starting to type “real estate” in the categories box.
In this same window you can add a description of your business. In addition to giving people a good idea of what it is you do, you also want to keep in mind the terms that your potential customers may be using when they are searching for your products and services. For example a local restaurant would want to include a description of the type of food they offer, as well as local identifying information such as their city and zip code.
Here you can also list your website, as well as links to other pages you would like to promote such as your Twitter account, or Google Plus Page.
Step 4: Upload Your Profile Photo
For most companies this is going to be a picture of your logo. The size should be 180 X 180 pixels. You can resize any digital photo for free using lunapic.com, by going to edit, then resize at the top of the page after uploading your photo.
Step 5: Set Your Facebook Address
In the next window you will be prompted to set your Facebook address. You want to try and get whatever the top search term that you want to show up for in here. For many businesses this will be their business name, but for others they may want to get something like facebook.com/nycplumber.
After completing this step you will be prompted to like your page, and to invite your email contacts to like your page. While it is fine to go ahead and like your page, do not invite your contacts to like your page yet, as you want your page to be completely setup first.
Step 6: Add Your Facebook Cover Photo
Your Facebook cover photo is going to take up the entire top of your Facebook page, so you want something that really represents your company and/or your brand. Examples would be your most popular dish if you are a restaurant, a picture of your staff, or your most popular products. Previously you were not allowed to include promotional messages in your cover photo. This has recently changed however and now Facebook simply stipulates that your cover photo must not include more than 20% text. With this in mind you may also want to include a call to action such as “come by today and try our new bacon cheeseburger”.
Step 7: Link your personal profile to your fan page.
Now that you have your Facebook page setup, you can add it to the top of your personal Facebook profile. Do this by clicking edit on your personal profile, and then clicking “update info”. If you start typing your small business name in the “add work experience” section your new Facebook page should come up. Add your current position and a short description about your work there, click save, and your Facebook profile will now have a link to your Facebook page.
That’s it! You now know how to create a business Facebook page. Now that your page is setup its time to start posting some content and attracting customers. For more on how to do that read our next article on how to get likes for your Facebook page. If you have any questions or comments please leave them in the comments section below. We respond to all comments personally. Also be sure to stay read the next article in this series where we discuss how to get more likes for your Facebook page.
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