About Us

About Us

About Fit Small Business

Since founding Fit Small Business in 2013, over 80 Million readers have relied on us to deliver the best answers to their small business questions.

We know that business owners like you wear many hats. This means having to make important decisions in a wide variety of areas where you may have little direct experience. It also means you are time stretched, and need to make those decisions as quickly and efficiently as possible.

That's why we're here - to help you make the best decisions for your business, and to do so as quickly and efficiently as possible.

We do this by hiring experts with deep industry experience, and putting our readers at the center of everything we do as a business. That's what you get here at Fit Small Business. Great advice from true industry experts in each of our topics of focus.

In July 2022, Fit Small Business was acquired by TechnologyAdvice, fortifying our commitment to expanding opportunities for both business technology buyers and small business owners.

Our Topics of Focus & Industry Experts

Accounting

Tim Yoder, Ph.D., CPA
Timothy Yoder

Tim worked as a tax professional for BKD, LLP before returning to school and receiving his Ph.D. from Penn State. He then taught tax and accounting to undergraduate and graduate students as an assistant professor at both the University of Nebraska-Omaha and Mississippi State University. Tim is a Certified QuickBooks ProAdvisor as well as a CPA with 28 years of experience. He spent two years as the accountant at a commercial roofing company utilizing QuickBooks Desktop to compile financials, job cost, and run payroll. Tim has spent the past 4 years writing and reviewing content for Fit Small Business on accounting software, taxation, and bookkeeping.

Read More About Accounting

Retail

Meaghan Brophy
Meaghan Brophy

Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content. Meaghan's 10+ years of retail experience includes working at local book and dance supply stores, handcrafting gifts at an eco-friendly manufacturer, developing private label brands, and managing a team of more than 40 sales and service professionals at a local spa.

Previously, Meaghan was the Editorial Director of Independent Retailer monthly print magazine. She has also been a guest speaker at conferences, including Independent Retailer Conference, NY NOW, and RetailWire BraintrustLIVE segments.

Read More About Retail

Office Technology

Faithe J. Day, Ph.D.
Faithe Day Ph.D.

Faithe J. Day, Ph.D. is a voice-over-internet-protocol (VoIP) subject matter expert. She has over six years of experience teaching communication technology and over 10 years of experience as a digital content writer in technology education, data analytics, and enterprise systems. In addition to writing and teaching about technology, Faithe has several years of experience building online businesses and advising small business owners in the early adoption and integration of digital tools and systems.

Read More About Office Technology

Human Resources

Jessica Dennis
Jessica Dennis

Jessica Dennis has a B.A. in English Literature from the University of Michigan and over six years of experience in onboarding, payroll, benefits, compliance, and workforce management as an HR generalist. Since joining TA, she's covered additional topics like DEI, engagement, training, communication, hiring, and performance management best practices. Her expertise, in-depth research, and hands-on experience with HR software ensures she provides the best people operations and technology insights to readers.

Read More About Human Resources

Bianca Caballero
Bianca Caballero

Sales

Bianca Caballero is a CRM, Sales Management, and Customer Service subject matter expert at Fit Small Business. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

Read More About Sales

Marketing

Will Funston
Will Funston

Will has more than 25 years of experience and subject matter expertise in marketing and advertising. He has worked as a marketing consultant and marketing director, and even built a dot-com startup in the heady internet boom of the late 90s.

Read More About Marketing

Financing & Banking

Tricia Jones
Tricia Jones

Tricia Jones is a subject matter expert at Fit Small Business, specializing in business financing and business banking. Before joining the team at FSB, Tricia spent 13 years as a loan specialist for USDA Rural Development. She currently serves as the local town auditor overseeing and reporting on the town financials.

Read More About Financing & Banking

Real Estate

Gina Baker
Gina Baker

Gina is a subject matter expert focusing on real estate education, lead generation, marketing, and investing. After getting her real estate licenses in New York and New Jersey, Gina worked with clients to find their ideal homes in the tri-state area. She was also Head of Learning and Agent Development at a real estate brokerage, where she developed curriculum and onboarding materials to train real estate professionals. Those positions, coupled with her experience as a high school English teacher, formed her passion for an educational approach to writing and real estate.

Read More About Real Estate

Insurance

Nathan Weller
Nathan Weller

Nathan Weller is a subject matter expert at Fit Small Business focusing on commercial insurance. He has 15 years of experience in insurance: operations, FNOL, and claims handling. He also helped build a claims department at an insurance start-up. In between his time working at different insurance carriers, he spent 8 years running a small, non-profit organization. Nathan understands the small business daily operations as well as the complexities of insurance.

Read More About Insurance

Restaurants & Starting a Business

Mary King
Mary King

Mary King is an expert restaurant and small business contributor at Fit Small Business. With more than a decade of small business experience, Mary has worked with some of the best restaurants in the world, and some of the most forward-thinking hospitality programs in the country. Mary's firsthand operational experience ranges from independent food trucks to the grand scale of Michelin-starred restaurants, from small trades-based businesses to cutting-edge co-working spaces.

She has advised multiple small businesses, from farms to dispensaries, assisting with operations, business strategy, operations, payment processing, licensing, hiring, and more.

Read More About Restaurants & Starting a Business

How We Make Money

We earn money primarily through commissions that are earned when you purchase products and services featured on our website.

We know that earning and keeping your trust is what makes Fit Small Business successful. That's why 100% of our recommendations are editorially independent. Our industry experts recommend whomever they think is the best option, regardless of any financial relationship. It's been that way since we founded our site in 2013, and we never plan on changing that.

Learn more about how we make money by reading our editorial policy and view our full list of partners here.

Company Leadership

Everyone here at Fit Small Business exists to support our industry experts and help them deliver the best answers to your small business questions.

Charlette Buie
Charlette Buie - Associate Director of Content

Charlette Buie is Associate Director of Content for the Accounting, HR, Retail, Finance/Banking, Restaurants, and Starting a Business topics on FitSmallBusiness.com, where she works to develop and support editorial leaders on their mission to deliver the best answer to our readers in their areas of expertise. She has more than 10 years of publishing experience between magazines and websites. She's written columns about local small businesses, digital content on payroll, HR, and technology, and helped businesses in various industries strategize and successfully execute on creating quality content for their online blogs.

Tressa Richards
Tressa Richards - Associate Director of Content

Tressa Richards is the Associate Director of Content for the Sales, Marketing, Real Estate, Office Tech, and Insurance topic teams on FitSmallBusiness.com. She works with the editorial teams to ensure high-quality content production that provides the best answer to readers' questions. With more than 10 years of experience in B2B content marketing, she has worked as a writer, editor, strategist, and content leader, including within the small business marketing space. She focuses on building and developing strong editorial teams that help fuel business success.

Join our Team

People are our primary competitive advantage, and we take hiring, training, and motivating the best team possible very seriously.

We believe that diversity, equity, and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We celebrate applicants of all backgrounds regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, or veteran status.

If you are looking for an excellent place to both leverage your existing skills and take your career to the next level, we hope you will consider our open positions, now offered through our parent company, TechnologyAdvice, following our acquisition in 2022.

Become a Partner

We love partnering with great software and service providers who share our passion for small businesses, and provide a product or service our readers will love. If you think you'd be a great fit, please contact us via the form below.

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