Advertise with Fit Small Business

Reach small business owners while they’re deciding what to buy.

Owners come to Fit Small Business for buying guides, how-tos and a weekly newsletter written by people who’ve done the job. Put your brand beside the advice they act on: on the site, in the inbox and on video.

Talk to our partnerships team See ad formats
Newsletter subscribers
50K
newsletter subscribers
Newsletter open rate
44%
newsletter open rate
Seniority
45%
director level or above

Brands that have sponsored Small Business Insider

Where your brand can appear

Every format runs next to advice from our experts. Use one on its own or combine them into a campaign, and we’ll report on what each one delivered.

Display on fitsmallbusiness.com

We run few ads per page, so each one gets seen. Run across the whole site or only on the topics your buyers read.

  • Billboard 970×250, 970×90 or 728×90 The first thing on the page, above our masthead, and the only unit up there.
  • Sticky rail 300×600 or 300×250 Stays beside the article while readers scroll through it on desktop.
  • In-article 300×250 or native Display and native units spaced through long guides on phones and tablets, never wedged under a heading.

Topic targeting covers our nine desks, from Start & Launch to Insurance.

Small Business Insider

Our weekly newsletter of practical advice and the week’s biggest ideas for owners. Sponsors appear as native editorial in our voice.

  • Primary Your logo in the header, plus a native editorial block of up to 100 words with your call to action.
  • Secondary A native editorial block with your image, up to 50 words and a call to action.
  • Tertiary A sponsored link of up to 20 words in “What I’m Reading”.
  • Dedicated send A whole email that’s yours: 100 to 300 words, your image and your call to action, sent to the full list.

50K subscribers, 44% open rate, 1.4% unique click rate.

Content partnerships

Our experts write about the problems your product solves. Our editors still decide what gets recommended, and how it ranks.

  • Content hub A hub that gathers our guides on one topic, presented by your brand.
  • Branded article A full-length article about your product, written by our subject-matter experts.
  • Non-branded article A broad article on a problem your product solves, with your product included where it fits.
  • Information spotlight A featured callout for your product inside one of our educational articles.
  • Competitor comparison Your product recommended as an alternative in our articles about competing tools.
  • AI search visibility Content planned to be found in search and cited in AI answers, where owners now start their research.

Video and events

Put your leaders and your product in front of owners on camera, co-branded with Fit Small Business.

  • Video podcast A conversation with your leaders, recorded remotely and published on our site and YouTube.
  • Interview A filmed one-to-one conversation with your executives, or an interview at an event.
  • 10-Minute Take An on-demand video where your experts present a solution and how it’s used, in under ten minutes.
  • Webinar A live, simulive or on-demand presentation built around your expertise.

Performance partnerships

Pay for clicks and results. Readers go straight from the guide they’re reading to your site.

  • Featured Partners Your product, logo and offer in the Featured Partners module on relevant guides.
  • Buyer’s guide boost An added call to action in a buyer’s guide where your product is already listed.
  • Brand to Demand clicks A managed program that sends a guaranteed number of clicks to your page at a set cost per click.
  • Affiliate partnership Tracked links to your offer wherever our writers recommend you, paid on the results they drive.

Not sure what fits? Start with your goal.

Pick what matters most and we’ll suggest a mix to start from. Our team tailors it with you.

Your main goal

Build awareness

Be the name owners already know when they start comparing options.

  • Website Billboard The first thing on the page, above our masthead, and the only unit up there.
  • Newsletter Primary Your logo in the header, plus a native editorial block of up to 100 words with your call to action.
  • Sponsored content Content hub A hub that gathers our guides on one topic, presented by your brand.
Ask about this mix

Generate leads

Put your offer in front of owners who are ready to act, and give them one clear next step.

  • Performance Featured Partners Your product, logo and offer in the Featured Partners module on relevant guides.
  • Newsletter Dedicated send A whole email that’s yours: 100 to 300 words, your image and your call to action, sent to the full list.
  • Performance Brand to Demand clicks A managed program that sends a guaranteed number of clicks to your page at a set cost per click.
Ask about this mix

Launch a product

Explain something new in depth, then keep it in view while owners decide.

  • Newsletter Dedicated send A whole email that’s yours: 100 to 300 words, your image and your call to action, sent to the full list.
  • Video & events 10-Minute Take An on-demand video where your experts present a solution and how it’s used, in under ten minutes.
  • Website Billboard The first thing on the page, above our masthead, and the only unit up there.
Ask about this mix

Pay only for results

Pay for the clicks and conversions our guides send you, not for impressions.

  • Performance Featured Partners Your product, logo and offer in the Featured Partners module on relevant guides.
  • Performance Brand to Demand clicks A managed program that sends a guaranteed number of clicks to your page at a set cost per click.
  • Performance Affiliate partnership Tracked links to your offer wherever our writers recommend you, paid on the results they drive.
Ask about this mix

Who you’ll reach

Two audiences, measured separately: the people who read fitsmallbusiness.com, and the people who subscribe to Small Business Insider. Every figure says which it describes.

On fitsmallbusiness.com

Where they read

Measured on: Website readers Aug 14 to Nov 11, 2026

Readers in all 50 states and DC. California, Texas, Florida and New York lead.

Tap or point at a state to see its share of readers.

Every state, as a table
State Share of engaged readers
California 10.6%
Texas 9.4%
Florida 7.0%
New York 6.4%
Georgia 3.8%
Illinois 3.8%
Virginia 3.7%
Pennsylvania 3.5%
North Carolina 3.2%
Ohio 3.0%
Washington 2.7%
Michigan 2.5%
Colorado 2.2%
Indiana 2.1%
Arizona 1.9%
New Jersey 1.9%
Tennessee 1.9%
Massachusetts 1.9%
Minnesota 1.8%
Missouri 1.7%
Wisconsin 1.6%
South Carolina 1.6%
Utah 1.5%
Maryland 1.5%
Oregon 1.5%
Louisiana 1.5%
Kansas 1.3%
Alabama 1.3%
Oklahoma 1.1%
Kentucky 1.0%
Idaho 1.0%
Iowa 0.9%
Connecticut 0.9%
Nevada 0.8%
Arkansas 0.8%
Mississippi 0.8%
Nebraska 0.7%
New Mexico 0.5%
New Hampshire 0.5%
West Virginia 0.5%
Montana 0.5%
Maine 0.5%
District of Columbia 0.4%
Hawaii 0.3%
South Dakota 0.3%
North Dakota 0.3%
Alaska 0.3%
Vermont 0.2%
Rhode Island 0.2%
Wyoming 0.2%
Delaware 0.2%

When they read

Measured on: Website readers Aug 14 to Nov 11, 2026

During the workweek, and mostly at a desk.

Visits on weekdays
82%
of visits land Monday to Friday
Visits on desktop
78%
read on a desktop

Busiest on Tuesday early afternoons; quietest overnight and at weekends.

In Small Business Insider

If 100 subscribers were in a room

27 of them run the company as C-level executives.

What new subscribers told us

Measured on: Survey of new subscribers Sep 11 to Nov 13, 2026

Everyone who joins Small Business Insider gets a short welcome survey. Here’s how they answered.

What’s your biggest priority right now?
  1. Getting more customers 41%
  2. Improving operations 21%
  3. Scaling the business 15%
  4. Saving time with AI 12%
  5. Increasing profits 11%
What’s your biggest obstacle to growth today?
  1. Finding customers 39%
  2. Managing cash flow 14%
  3. Standing out from competitors 11%
  4. Not enough time 10%
  5. Growing without burning out 10%
  6. Hiring the right people 9%
  7. Maturing our use of technology 8%
How confident are you in your business finances?
  1. I’m mostly reacting month to month 54%
  2. I have a good handle on things 30%
  3. I actively plan and forecast growth 17%
  • “Wow! You touched on things I’ve been thinking about and identified problem areas I’ve just recently realized. Great tips and subjects.”
    Small Business Insider reader
  • “Your prompts helped me analyze which products were selling, eliminate underperforming inventory, and refocus our product selection on what truly fits our brand.”
    Small Business Insider reader

Readers trust us because our experts have done the job

Each topic on Fit Small Business has a named expert who has run, advised or worked inside small businesses. Owners come back because the advice holds up, and that trust carries over to the brands they meet here.

Our editors decide what we recommend and how products rank. Partnerships buy visibility, never a rating.

Read our editorial policy

Tell us what you’d like to promote

Our partnerships team plans each campaign with you, around what you sell and who buys it.

  1. Share your goal and budget. It takes about a minute.
  2. Get a recommended mix of formats, with what’s available and when.
  3. Launch and see results. We report on every placement.

A member of our partnerships team will reply by email.

What would you like to run?
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