Fit Small Business is the leading digital resource for small businesses, providing the information they need to succeed.
Small business owners have a passion for what they do and a drive to build a business around it. They also have limited amounts of time and money.
With that in mind, we conduct extensive research including trying out products, talking to business owners and interviewing industry experts. The topics we research include marketing, sales, finance, accounting and human resources. Our buyer's guides, “how to” explainers and product reviews fill in the gaps on what business owners need to know.
We do the research so you don’t have to.
The 28 million small businesses in the United States account for 55 percent of all American jobs. We exist to help them grow and thrive.
We understand small businesses because we are a small business.
FSB co-founders David Waring and Marc Prosser started Fit Small Business in 2013.
While building their own business, they noticed a distinct absence of quality small business content online. Most articles were (and still are) being written by generalist writers churning out multiple articles a day. There was virtually no real expertise.
They launched Fit Small Business to fill that hole and hired experts with real-world business experience. The editorial team of more than 20 writers and editors now includes a certified public accountant, two lawyers, a Ph D., a former registered investment advisor and multiple former small business owners.
The editorial team is headed by Eric Noe, the former managing editor of ABC News Digital and SVP of Digital Content at Participant Media, who has 20 years experience in media and a over a decade leading digital content teams.
Crystalynn Shelton is a CPA and specializes in small business bookkeeping and accounting. She is also an adjunct instructor at UCLA Extension. Prior to joining Fit Small Business, Crystalynn was a senior learning specialist at Intuit.
Laura Handrick specializes in the full cycle of human resources topics from recruiting to talent management. She holds SHRM certification as a Senior Professional in Human Resources (SPHR), and a master's degree in educational technology.
As a former registered investment advisor, Dock David Treece assisted small business owners with critical personal financial planning and decision-making. While serving on the FINRA Small Firm Advisory Board, he assisted industry regulators in understanding the state of the industry.
Evan Tarver is an editor at Fit Small Business, specializing in sales, marketing and real estate. His experience includes investment banking, managerial finance and technology. Before joining the FSB team, Evan was the chief financial officer of a company that raised almost $10 million in venture capital.
After 15 years of work as a TV and print journalist, Amy Nichol Smith joined Fit Small Business as a staff writer of the reviews section. She has reviewed everything from barbecue grills to rock concerts to smart home devices and now focuses on small business software. Her deep dive research, thorough product testing, and fun interviews can be seen in reviews and articles for the FSB team.
The solutions we recommend to business owners often include products and services. When a product or service is included in an article, we sometimes earn a fee or a commission from the advertising partner based on readers’ actions.
We only partner with product and service providers that we believe in. There are many companies, products and services featured on our site simply because, in our view, they are beneficial to our readers. These partnerships result in no compensation for Fit Small Business.
The recommendations in our buyer’s guides and reviews are based on independent quantitative and qualitative assessments from our editorial team. Our editorial team always has the final say on whether a partner is included anywhere on our site.
Our business model allows us to fund our operations without cluttering the site with banner ads that everyone hates.
Fit Small Business has grown from our founders, Marc and David, to staff approaching 100 members from around the world. We are always looking for talented, hard-working individuals to join our team. We frequently have new positions available in online marketing, business development and editorial disciplines.
The Fit Small Business website is growing by almost 100 percent every year because our readers appreciate what we do!