Skylar Barsanti

Yesterday, a rep told me he spent hours chasing a lead who downloaded one ebook — only to find out they were a student researching for class. Stories like this play out daily, leaving pipelines bloated and reps frustrated. The real issue is too many leads and not enough scoring discipline. That’s why AI lead…

Manual pipeline management can feel like you’re constantly playing catch-up. One missed follow-up. One stalled deal. And suddenly, your forecast is off. Sales pipeline automation changes that. It helps you move deals faster, clean up your data, and stay on top of rep activity, without the grunt work. Tools like HubSpot CRM let teams set…

If you’re still relying solely on spreadsheets, cold lists, and templated emails, your competition is already ahead. Sales teams adopting AI for sales prospecting are pulling better leads faster. 19% of B2B teams already see results, and another 23% are actively experimenting, according to McKinsey and Company’s 2024 B2B Pulse Survey. And data-driven teams that…

Did your sales team just miss its Q2 target by 18%? Where do you even begin to figure out why — your CRM, your reps, or your gut feeling? For many small business owners, the answer is often, “We’re not sure.” But a sales analysis gives the clarity you need. Tracking sales isn’t the same…