All Sales Articles

Writing an introduction email involves creating interest for your reader, quickly making a personal connection, and providing them with an action step that will generate a response. Knowing how to do this well can help you better qualify leads and generate more sales opportunities for your business. In this article, we’ll teach you how to…

Introduction emails are an important part of day-to-day business, although it’s hard to write one that elicits your desired response. There are as many as nine general business situations where you can send an intro email, and to help, we’ve created email templates for each scenario to ensure your intended message is communicated effectively. If…

Lead generation is a set of tactics used to attract potential customers and move them into your sales funnel. It involves engaging prospects, capturing their interest, and nurturing them into customers. Businesses use a range of strategies for generating leads, from inbound marketing to prospecting and even purchasing verified lead lists. How Lead Generation Works…

A sales funnel is the journey a customer or prospect follows from the time they become aware of who you are to buying your product or service. This journey can be represented by a graphical image that breaks the lead’s development out into a series of steps designed to increase engagement and trust. How a…

Salesforce is the most popular customer relationship management (CRM) software, but it is expensive for small businesses since it’s designed to be an enterprise solution. We compared dozens of alternatives for contact and deal management, customization, technical support, and overall affordability to determine the six best Salesforce alternatives for small businesses, including the best overall….

In comparing SugarCRM vs Salesforce, both offer customer relationship management (CRM) tools that provide advanced functionality around partner management and workflow automation. However, because of its advanced reporting and higher introductory pricing, SugarCRM is the better choice for larger businesses while Salesforce is better for businesses wanting an affordable and scalable, long-term solution. When to…

Session initiation protocol (SIP) trunking refers to the sending of voice and other communications as data over the internet instead of a landline network. SIP is the underlying software technology that powers voice-over-internet protocol (VoIP) services for small businesses. This technology provides cost savings over landline systems and also provides additional features like chat messaging….

Live chat apps are used to personally engage website visitors and to provide them with relevant information quickly, leading to better sales and service outcomes. We assessed several tools offering real-time chat services to determine the best live chat software for sales and customer service, including the best overall. Best Live Chat Software for Sales…

Channel sales is a strategy that uses third-party distribution avenues to sell products. Examples of sales channels include external retailers, value-added resellers, affiliate partners, and installers or integrators. This strategy is best for businesses like manufacturers needing third-party facilitation for building relationships with customers and generating sales. The success of the strategy depends on building…

Lead management software helps sales teams organize and prioritize their leads with scoring and contact management features. We evaluated a variety of lead tracking software options and narrowed it down to the best six for 2019. To identify the best, we considered how each handles lead scoring, pricing, ease of use, and organizational functionality. Top…

Contact management software organizes contact details and helps you keep track of important interactions. We looked at the top software programs and narrowed it down to the six best contact managers for small businesses. We compared those six on contact searchability, activity tracking, overall accessibility, analytics, and added features to find the best overall. Top…

Customer relationship management (CRM) software helps businesses manage relationships with customers and prospects using sales pipelines and other organizational tools. We compared dozens of products to determine the 10 best CRMs for small businesses in terms of price, features, integrations, and reporting, arriving at the best overall option based on your small business needs. Top…