Alex Sheehan

If you’re thinking about starting a retail business and debating about whether you should stick to ecommerce or pursue physical retail, it’s helpful to see how the two compare. In most cases, a combination of the two will put you on the fastest track to success. Below, let’s take a look at online shopping vs…

A supply chain is a network of people, companies, and processes working together to create and deliver products or services to customers. The supply chain landscape is evolving rapidly, driven by market growth, sustainability demands, disruptive forces, and technological advancements. In this article, we cover 23 supply chain statistics, current supply chain and retail trends,…

Keep reading to learn more about who the Gen Alpha are, what their consumer behaviors and preferences are, and how your business can appeal to their needs and convert them into customers. Get to Know the Alpha Generation of Consumers The alpha generation of consumers, or Gen Alpha, are people born between the years of…

Product positioning is how you present your product to your audience to give them a specific impression. It is a strategy that motivates your target market to engage with your brand and eventually purchase your product. Proper product positioning also allows you to stand out from the (increasingly tough) competition. Importance of Product Positioning Product…