Cross selling is motivating customers to buy additional products related to their current purchase. The right cross selling strategy can significantly increase sales thousands of dollars and build customer loyalty at the same time. Some cross selling tips work better for different businesses, including online, brick-and-mortar shops, and startups looking to maximize their selling opportunities….
Getting Started in Retail
From leasing space to planning your store layout, to getting setup to accept credit card payments, there's a lot to getting started in retail. We cover it all.
Lot's goes into the day to day operations of a retail store. Here's everything you need to know from inventory to employee management.
We've talked to hundreds of retail store owners as well as the top retail marketing pros and compiled their best tips for getting the word out about your retail location.
Retail Software & Services
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If you use a Shopify Facebook store your customers can purchase products and services from you without ever leaving the Facebook platform. Customers can also share your products with their friends and followers with the click of a button. Shopify Lite is the lowest-priced plan, so a Facebook store costs you only $9 per month….
To learn how to sell on Facebook using Facebook Shop, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform to Facebook or upload your product category manually. Then, you’ll have to market your products and your Facebook Shop through ads, contests, and boosted posts….
Credit card readers for Android process payments using a smartphone or tablet, allowing business owners to make sales anywhere. You can track inventory and sales, and some providers charge only transaction fees. Simple credit card readers for Android (swipe only) are typically free while readers that accept all cards can cost about $29 to $60….
A fulfillment warehouse handles inventory management, order picking and shipping, and related services for ecommerce sellers. Some fulfillment warehouses cater to small sellers and startups, and most offer some type of specialty services like batch fulfillment, secure storage, oversize shipping, or international sales. The right solution ultimately depends on your product mix and shipping needs….
Stripe and Square both offer flexible, easy-to-use payment processing for small businesses. The major difference is that Square offers payment processing for online, mobile, and in-store sales, while Stripe is just for online businesses. Comparing Stripe vs Square, Square is best for retailers and multichannel sellers, while Stripe is best for tech-savvy online businesses. When…
Cloud point-of-sale (POS) systems allow small businesses to accept in-person payments. Transactions happen in person while the payment processing happens in the cloud. The best cloud-based POS systems will also manage other business operations like inventory management, customer loyalty programs, and employee scheduling. Prices range from $0 upfront to a few hundred dollars per month….
Square credit card processing offers an affordable, easy, and immediate way of accepting card payments. Square comes with a suite of free business management tools like customer directories, an online store, inventory tracking, and customer feedback collection. Learning how to use Square means you can get the most out of Square’s free tools. Square’s credit…
As a retailer, you have many different types of shoppers walking into your store (or browsing your online store). Shopper profiles identify different buying behaviors and what ultimately drives a customer’s decision to purchase. Understanding these types of shoppers will help you increase sales in your retail store. Retailers can cater to every kind of…
Physical retail shops continue to thrive alongside the growing number of online stores. People still appreciate being able to interact with products before they buy. However, customer demands toward online shopping and environmentally friendly business practices are changing. This means brick-and-mortar stores must learn to adapt to stay competitive continually. Here are 20 brick-and-mortar retail…
Black Friday is the most popular shopping day during Thanksgiving weekend, with sales reaching $717.5 billion in 2018. Retailers work year-round to plan the best Black Friday marketing ideas and boost sales during the season. This includes launching flash sales and collaborating with other businesses for unique deals to stand out from the competition. Here…
Food trucks need a POS that can take food orders, ring up customers, and take payments on the go. The best food truck POS software is affordable, accepts payments offline, and is easy to use. Our list includes POS systems with starting prices ranging from $0 to $99 per month, with most starting under $70….